Google shares some examples of how to improve a meta description

1. Bad (list of keywords):

Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles

1. Better (explains what the shop sells and details like opening hours and location):

Get everything you need to sew your next garment. Open Monday-Friday 8-5pm, located in the Fashion District.

2. Bad (same description used for every news article):

Local news in Whoville, delivered to your doorstep. Find out what happened today.

2. Better (uses a snippet from the specific news article):

Upsetting the small town of Whoville, a local elderly man steals everyone’s presents the night before an important event. Stay tuned for live updates on the matter.

Also Read: Google testing 2 Labels in Search Results: Quick Read and 5 Min Read

3. Bad (doesn’t summarize the page):

Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.

3. Better (summarizes the whole page):

Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including: over-easy, sunny side up, boiled, and poached.

4. Bad (too short):

Mechanical pencil

4. Better (specific and detailed):

Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and Schoolbus Yellow. Order 50+ pencils, get free shipping.

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