Ranking number one on Google is tough. Wouldn’t it be great if you could get more traffic than your competition from SEO even if you ranked lower than them? Today I’m going to teach you how to get more traffic than your competition when you rank lower than them.
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Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?
We create hundreds if not thousands of articles of blog content, for what reason? Its because we want to surge traffic. But there must be a better way to get traffic than just cranking out thousands and thousands of articles. Today I’m going to break down the new form of content marketing.
The best way to get people and search engines (which means more people) to your website is by getting relevant inbound links. If you have some spiffy new gimmick on your website this may be easy as everyone will be linking to you.
However, with a basic, solid web page the process maybe much more difficult and slower. How do you get people to link to you?
The best way is to empty your wallet! Ok, just kidding, but first we will learn how easy that is.
For example there is a pay for blogging service that will cost you at least $5 per blog post (ie: per link) and maybe $25 or more. Now that will eat up your budget, and fast. These paid blog links don’t come with any guarantee. You might get lots of visitors and you might not get any at all.
Pay per click is another great option for spending all your money. This will bring you visitors for sure and you’ll know how much each one costs. That’s it. There is no long term benefit. The ads show for only as long as you pay for them. When your money isn’t on the table, you don’t exist!
You can buy links all over the place and again this may end up costing you a pretty penny, you may or may not get suitable results but when you stop paying the results (good or bad) stop. You gain nothing for the future.
Now blogs are a great way to get visitors and develop a long term return. Blog posts tend to stick around for a long time. The trick here is to get people to blog about your website without forking over a bundle of your hard earned cash.
A great idea is to become a guest blogger. This would be where you write blog posts for other people’s blogs. Read: your links on someone else’s website for free!
This puts you in the drivers seat for a couple of reasons. First you have control over exactly what is said. Secondly, if you do a good job you may have the opportunity to make regular blog posts. That will build an audience on the blogs for your writing and turn into more and higher quality traffic for your website.
The key to being a great guest blogger is to write short (3 to 6 or so paragraph) posts that are interesting, informative, humorous and relevant to the topic of the blog (and your website). Of course they should have a link to your website. Don’t over do the linking. Don’t make it sound like an advertisement or something you just cut and pasted from your website.
A few minutes to compose a couple of well thought out paragraphs could do wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic.
This may well be your most effective way to developing quality web traffic and enhancing your the SEO for your website(s).
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic.
As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings.
SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one. How to Make Money Blogging?
The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don’t list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what your time line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well.
PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get.
All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can reap the benefits of free traffic later on.
For any business to properly succeed in the current hectic market, it pays to make sure that you are targeting your intended audience. If you’re not reaching your customer bases, then there is little chance that your business will survive. There are a few tips that you can follow as a business owner in order to accurately target your intended audience.
Know Who Is In Your Demographic
A large part of reaching your intended audience is knowing who that audience is. This means understanding the demographics of the people your business is trying to reach. Think in terms of gender, age, location, interests, and other such aspects. If your business is an upscale cafe that caters to professionals, you want to make sure that you are presenting it as such.
Determine What Your Product Can Do For Them
It doesn’t do any good to know your audience if you cannot properly present what you are offering. You may have an understanding of what your business has to offer to your customers, but your audience might not. Look at what you offer and what it can do for your audience. Does it solve a problem? Does it improve their lives in some way? Think about what the business does for them. Once you have that established, think about what can be done to motivate them into paying for it. Is it of a good quality? Are they going to want to come back for more? The message you’re trying to send to your audience needs to match your audience and their wants in order for it to be understood. 8 CRO (Conversion Rate Optimization) Tips for e-Commerce Sales
Know Who Your Competition Is
The current economy is a bit crowded with many different businesses competing with one another for the same customer base. Similar businesses can cause confusion amongst their audience if they are presenting the same thing. In order to properly reach your intended audience and prevent any wires from being crossed, it is best to know who your competition is and what they are doing. This can help you make sure that you are presenting yourself as the better option for your audience.
Meta tags are the combination of words search engines used to get the important details about the site or category of the website. With this plugin, you can optimize the Meta tags as per the rules of search engine. You can boost your engine ranking by optimizing tags.
- Apply Best SEO Practices on Page Title
- Meta Keywords optimized as per the page title
- Check Meta descriptions easily
- Optimize Meta Keywords, Title, and Description together
- Write Best Meta Tags to improve WooCommerce Sales
- Optimize and Write Meta Tags for each post
I’ll put my cards straight out onto the table here guys – I think SEO is a load of crap. What little part of it works is so tenuous (search engines change their rules all the time) that it’s not worth doing.
There are far easier ways to get traffic.
This is just my opinion, and understanding of SEO.
Experts out there will tell you different. Try SEO – If it works for you come back and tell me. I’m still waiting to hear from anyone to take me up on this challenge yet.
When SEO first started out, it was all about using specific keywords, and an abundance of them, throughout your pages to get you a higher rank in search engine placement.
Now, it seems to be all about using those specific keywords and adding MORE specific keywords inside your website pages generating “long-tail” search strings.
Yeah. It is a bit confusing. So let’s start by explaining what, exactly, SEO is.
SEO stands for Search Engine Optimization. It’s a method of using keywords and phrases which you put throughout your website pages (including meta tags) to try to get YOUR website pages listed as close to the top of the page in searches that people make on engines such as Google and yahoo as possible.
In essence, SEO is a method where you try and get your website listed on the first page of any search engine search(because when people do internet searches they rarely go past the first page)
The position on the page? If you’re inside the top 5 or 6, you’re doing pretty well.
But, if you’re in the top 3, well, you’re doing extremely well.
And being inside the top 3, or even striving to be number one, is the main goal of SEO.
So, the “myth” is, if you got yourself at the number one position of the search engines, then you would most definitely increase your traffic, thereby increasing your profit margins.
What IS true is that if you were ranked number one, you MIGHT see an increase in the amount of traffic, or visitors, to your website.
What is MYTH is that just because you would get those visitors you would earn more money.
Think about it rationally – you could have a thousand visitors a day but if your web page isn’t doing its job properly, you’re not going to make much more money.
Getting people to your website is only a small portion of having a successful, money making website.
There are other factors at play when trying to earn money online. SEO is only one of those. The fact remains, you could be getting thousands of visitors a day and not selling a thing.
Your website could have top ranking and be the crappest website in the whole history of crap websites. You won’t sell anything.
And of course just to complicate things, the rules of how to optimize your web pages change more frequently than the weather.
Now, this is exciting. This is that “trick” part – and it’s one of the only ways in which SEO is worth the time and the effort.
You don’t really need to know much about SEO to implement this.
Instead of using one keyword over and over again on your pages, and of course, possibly getting kicked out of the search engine ranks for doing it, the trick now is to use “long-tail” keywords.
I hear you saying, “What the hell is a ‘long-tail’ keyword???”.
Hold on, because I’m about to tell you.
A “long-tail” search is one in which a specific phrase (comprised of a few keywords) is used by a searcher to find what he’s looking for on a search engine.
Say, for instance, someone was searching for “gravy recipes”. That would probably bring back too many results and so the searcher would have to do more searching.
But, if this same person added the word “chicken” or “brown” to the other keywords “gravy recipes”, then they would get more specific results presented to them.
So, the phrase “chicken gravy recipes” is considered a “long-tail” search phrase.
What’s powerful about “long-tail” search phrases peppered throughout your web pages is that they will naturally rank higher in the search engines.
Yes. Meaning you won’t have to do any work to get your pages closer to the top bracket. It will do it all by itself without any extra effort from you!
The search engine does the SEO for you.
So, maybe it’s time you went back and tried slipping in a few extra specific keywords to give you that “long-tail” search string and boost your rank.
Be specific about what your website sells or does and you’ll naturally climb up the rankings. How it works is beyond me but it works.
So if you have a site about blogging, you could be on page 59 of the 34.7 million results that a search for ‘blogging’ produces.
And chances are that the person searching isn’t interested in your site because it about ‘blogging techniques for dolphin chefs’
But if you use the phrase ‘blogging techniques for dolphin chefs’ which is quite specific, you could well end up at position 1 for this particular search.
And just because it’s specific (a niche even) doesn’t mean that only a few people will be interested. You might be able to sell your book about blogging techniques for dolphin chefs to 1500 people.
And at $27 a go that’s not bad.
So if you’re going to use SEO use long tail keywords and let the SEO do the work on it’s own.
It’s easier and more effective that way!
What is your first thought when you think of this word?
A person living on the streets begging for money?
If you’re British you might think about arses.
Well offline either is a pretty good description
However when you think about ‘bums’ online there’s now only one thing it really means – BUM MARKETING.
Marketing “bums” are folks that elect to take the easy way to earning profits online. And here’s how the real bum marketers do it…
A Marketing “bum” will either write their own, or rewrite another author’s 300-800 word article in several places such as free article directories, or on their own web sites including blogs.
(In case you wondered blogs are a great place to post articles.)
But, within the articles, they tuck away a few different money making methods such as Google Ads, affiliate links, and links to their own select web pages that are designed to sell ONE product at a time (any more than one product and most people get confused and leave the page)
Cleverly – all those little money-making methods are related to the topic discussed inside their article.
So for example an article on viral marketing would include a link to an affiliate product about viral marketing (if you buy it, the bum marketer would get maybe 50%).
The web page links in the article would link to another product on viral marketing – perhaps one actually written by the bum marketer.
The google ads displayed would also link to viral marketing products and the clever bums would also have an opt-in link to a ‘free viral marketing newsletter’ just in case you didn’t want to buy anything instantly so they can mail you later with offers.
What’s really cool about Marketing bums is the fact that they do next to nothing besides writing up short little articles and offering them for free to anyone and everyone who wants to read them, and still manage to make pretty good profits.
Here’s the Master Key Secret
It’s the people who use their articles that do the work for them – they’re the ones who spread the articles, and therefore the reputation and LINKS of the bum marketer.
After the money starts to come in they can even outsource the article writing (paying $20 for an article to be written) so they don’t actually have to do ANY work themselves. Genius.
So, effectively they earn money from giving away free information. Beyond that, they also build up their reputation as a person of value to others by providing such valuable information for free.
It’s a win – win situation and that’s exactly why the gurus give out so many free reports.
It’s not because they’re nice people or want to help you with free info – IT’S BECAUSE THEY MAKE SO MUCH MONEY FROM DOING IT THEY’VE ABSOLUTELY NO DESIRE TO STOP.
Obviously this method isn’t “new”, but it IS a method that brings positive results to those who use it.
I often wonder how many people just don’t realize how powerful this method of making money is. We all pay lip service to bum marketing and how great it is, but who actually uses it?
Well I’ll tell you now I do.
Because it brings me tens of thousands of dollars a year.
Of course, everyone will earn a different amount.
Some will earn little. And some will earn a lot. It all depends on the effort you put in.
If you only release, or publish, a handful of articles sprinkled with your money making devices, then you can only expect to see a small return from your efforts.
If you get the process as automated as possible using freelance writers you stand to make a lot of money. A ton of money.
The more bum articles / viral products you have out there, the more money you’ll make.
There’s more to bum marketing than I can cover here but here’s my point.
Gurus DON’T give away freebies because they’ve ‘earned more than enough money and now it’s time to give something back’
They’re not like that. They may have made enough money but they want more. Much more.
Get hold of every ‘free’ bit of information issued by the gurus and study it carefully. Then copy the exact same method but use different information.
If they have a report about adsense that links to two websites and an affiliate program, write one about blogging that links to two websites and an affiliate program.
Put your links in the same places as they do – word the links the same. Look at the introduction, the way in which they distribute it, where they give it away for free etc and DO THE SAME with your subject.
It’s basically a master class on Bum Marketing provided free of charge for you by the guru.
Use it. Most people just look at the free material, maybe read it and that’s that.
FORGET the free material. Look at the method.
It could earn you a LOT of money.
That’s the secret they DON’T want to give away for free – without realizing it’s exactly what they ARE doing – you just have to know where to look to get it…and now I’ve just told you.
Can You REALLY Make Money From “Making Money”?
Those that have it want more.
Those that don’t have it want some.
And of course, everyone NEEDS it.
I don’t know how many people come online each day trying to find a way of making money, but it’s a lot.
I know I did.
Through some luck and a fair bit of hard work I found out how to do it.
And the fact that I am known as a successful Internet Marketer is a valuable commodity. I make money online and therefore I am qualified to teach others how to do the same.
But the problem comes when you don’t know who is giving out true information and who’s is just plain bogus. The new saying ‘fake it ‘till you make it’ is a very real concept online for many marketers.
There are ways to get into the ‘how to make money’ niche without actually making money, and more importantly without scamming anyone. Offers a free master resell rights product just for joining your list.
Once you’ve found your online money making method it gets easier – far easier – to make more because you can share with others how to do it.
This is ONE of the biggest Master Keys to earning money online
WRITE ABOUT YOUR OWN MONEY MAKING METHODS AND SELL ‘EM!
If you can find a foolproof method of making $50 a day from some technique or strategy than people will pay you FAR more than that to share it with them.
$50 a day?
Surely that’s not a big enough ‘secret’ to sell?
Of course it is, because creating money from a PC and Internet connection is nothing less than alchemy to some people – it’s like creating gold from lead.
…..and if you can make $50 a day online, you can replicate the process and make MORE.
That’s what people are buying when you sell your technique in an eBook – not $50 a day but potential…they’re buying the possibility of becoming rich.
And all you need to do is undertake your normal $50 a day process, write it down, take screenshots and sell it.
Camtasia or Camstudio (software) now provide the tools you need to make simple vides of your technique to sell. You’ve probably seen the ones – they show what you’re doing ‘live’ on your PC while you narrate the process.
These are very popular (or we’re told they’re popular) and some say they’ll replace ebooks. Personally I doubt it but they are a great way of putting together a product quickly and effectively.
Should you be afraid of revealing your money making secrets?
Chances are, only a handful of people that buy your guide will ever put the information to ANY use. Sure, they’ll read it. Maybe even get excited enough to take a few baby steps towards beginning down their own money-making path. But very few people ever complete this process. You can’t fight human nature, which is quite a relief for us marketers!
Some clever marketers even give away their techniques for free, holding just one thing back – the TOOLS needed for the job.
Nothing wrong with this – it’s a standard marketing technique.
For example if you write a book about how to make $1,000 a week from your mailing list, and to undertake the process ALL the reader needs is some list-building software.
Guess who’s selling the list-building software for $200??
I don’t do this.
Not because I’m a nice guy, but because I realize that providing an excellent quality money making method will ensure that the next time I decide to reveal one of my secrets it’ll sell well because people trust me and know I deliver a decent product.
Which is my final point here. You don’t have to limit yourself to selling just ONE “How I Make Money Online” product. Methods change or improve over time. So long as you are still learning new methods you remain qualified to write another information product on the subject.
This is one of the biggest tricks of the trade – I’m giving you the Master Keys to open the Internet Marketing money pit here (how many IM clichés can I get into one sentence??)
Once you find a genuine way to make money online, you’ll make MORE money selling the method of how to do it than you will using the techniques.