Did you know that there’s over 200 factors in Google’s algorithm? So how do you optimize your website for all these 200 factors? How do you fix all your errors? That sounds overwhelming. That sounds like a lot of work. There must be an easier way, right? Well, there is. Today I’m going to break down the SEO checklist, how to fix all your SEO errors.
One of the key factors to ranking high on Google is to get more websites to link to you, but how do you get these links and how do you get them efficiently and quickly? Today I’m going to teach you how to build backlinks fast. (Learn Complete WordPress from Experts)
SEO used to be simple, you write an article on a topic and over time you get rankings, you get some traffic. Even if you’re not on page one, it wasn’t that competitive, and you get results. But now with over a billion blogs on the internet, SEO has become super competitive. Just think about that. That’s roughly one blog for every seven people. And the way you get traffic, and the method you use to get those rankings has changed. Today I’m going to break down the painful truth about SEO, and how you can succeed in today’s market.
Google Analytics has dozens and dozens of reports but as SEO, what reports should you be looking at? Today I’m going to break down the basic reports that you should be looking at as SEO.
Ranking number one on Google is tough. Wouldn’t it be great if you could get more traffic than your competition from SEO even if you ranked lower than them? Today I’m going to teach you how to get more traffic than your competition when you rank lower than them.
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Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?
We create hundreds if not thousands of articles of blog content, for what reason? Its because we want to surge traffic. But there must be a better way to get traffic than just cranking out thousands and thousands of articles. Today I’m going to break down the new form of content marketing.
The best way to get people and search engines (which means more people) to your website is by getting relevant inbound links. If you have some spiffy new gimmick on your website this may be easy as everyone will be linking to you.
However, with a basic, solid web page the process maybe much more difficult and slower. How do you get people to link to you?
The best way is to empty your wallet! Ok, just kidding, but first we will learn how easy that is.
For example there is a pay for blogging service that will cost you at least $5 per blog post (ie: per link) and maybe $25 or more. Now that will eat up your budget, and fast. These paid blog links don’t come with any guarantee. You might get lots of visitors and you might not get any at all.
Pay per click is another great option for spending all your money. This will bring you visitors for sure and you’ll know how much each one costs. That’s it. There is no long term benefit. The ads show for only as long as you pay for them. When your money isn’t on the table, you don’t exist!
You can buy links all over the place and again this may end up costing you a pretty penny, you may or may not get suitable results but when you stop paying the results (good or bad) stop. You gain nothing for the future.
Now blogs are a great way to get visitors and develop a long term return. Blog posts tend to stick around for a long time. The trick here is to get people to blog about your website without forking over a bundle of your hard earned cash.
A great idea is to become a guest blogger. This would be where you write blog posts for other people’s blogs. Read: your links on someone else’s website for free!
This puts you in the drivers seat for a couple of reasons. First you have control over exactly what is said. Secondly, if you do a good job you may have the opportunity to make regular blog posts. That will build an audience on the blogs for your writing and turn into more and higher quality traffic for your website.
The key to being a great guest blogger is to write short (3 to 6 or so paragraph) posts that are interesting, informative, humorous and relevant to the topic of the blog (and your website). Of course they should have a link to your website. Don’t over do the linking. Don’t make it sound like an advertisement or something you just cut and pasted from your website.
A few minutes to compose a couple of well thought out paragraphs could do wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic.
This may well be your most effective way to developing quality web traffic and enhancing your the SEO for your website(s).
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic.
As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings.
SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one. How to Make Money Blogging?
The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don’t list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what your time line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well.
PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get.
All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can reap the benefits of free traffic later on.
For any business to properly succeed in the current hectic market, it pays to make sure that you are targeting your intended audience. If you’re not reaching your customer bases, then there is little chance that your business will survive. There are a few tips that you can follow as a business owner in order to accurately target your intended audience.
Know Who Is In Your Demographic
A large part of reaching your intended audience is knowing who that audience is. This means understanding the demographics of the people your business is trying to reach. Think in terms of gender, age, location, interests, and other such aspects. If your business is an upscale cafe that caters to professionals, you want to make sure that you are presenting it as such.
Determine What Your Product Can Do For Them
It doesn’t do any good to know your audience if you cannot properly present what you are offering. You may have an understanding of what your business has to offer to your customers, but your audience might not. Look at what you offer and what it can do for your audience. Does it solve a problem? Does it improve their lives in some way? Think about what the business does for them. Once you have that established, think about what can be done to motivate them into paying for it. Is it of a good quality? Are they going to want to come back for more? The message you’re trying to send to your audience needs to match your audience and their wants in order for it to be understood. 8 CRO (Conversion Rate Optimization) Tips for e-Commerce Sales
Know Who Your Competition Is
The current economy is a bit crowded with many different businesses competing with one another for the same customer base. Similar businesses can cause confusion amongst their audience if they are presenting the same thing. In order to properly reach your intended audience and prevent any wires from being crossed, it is best to know who your competition is and what they are doing. This can help you make sure that you are presenting yourself as the better option for your audience.