PPC or SEO ? Which One Is Right For You

There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.

SEO PPC

To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic.

As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings.

SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one. How to Make Money Blogging?

SEO

The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don’t list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what your time line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well.

PPC

PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get.

All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can reap the benefits of free traffic later on.

Tips For Targeting Your Intended Audience

For any business to properly succeed in the current hectic market, it pays to make sure that you are targeting your intended audience. If you’re not reaching your customer bases, then there is little chance that your business will survive. There are a few tips that you can follow as a business owner in order to accurately target your intended audience.

Know Who Is In Your Demographic

A large part of reaching your intended audience is knowing who that audience is. This means understanding the demographics of the people your business is trying to reach. Think in terms of gender, age, location, interests, and other such aspects. If your business is an upscale cafe that caters to professionals, you want to make sure that you are presenting it as such.

Determine What Your Product Can Do For Them

It doesn’t do any good to know your audience if you cannot properly present what you are offering. You may have an understanding of what your business has to offer to your customers, but your audience might not. Look at what you offer and what it can do for your audience. Does it solve a problem? Does it improve their lives in some way? Think about what the business does for them. Once you have that established, think about what can be done to motivate them into paying for it. Is it of a good quality? Are they going to want to come back for more? The message you’re trying to send to your audience needs to match your audience and their wants in order for it to be understood. 8 CRO (Conversion Rate Optimization) Tips for e-Commerce Sales

Know Who Your Competition Is

The current economy is a bit crowded with many different businesses competing with one another for the same customer base. Similar businesses can cause confusion amongst their audience if they are presenting the same thing. In order to properly reach your intended audience and prevent any wires from being crossed, it is best to know who your competition is and what they are doing. This can help you make sure that you are presenting yourself as the better option for your audience.

BuddyPress Private Reply Plugin

As the name suggests, BuddyPress Private Reply Plugin gives “private reply” option to users to reply to any post in activity feed privately. It puts ‘private reply’ button opposite to the regular reply button. All you have to type in your reply as normal and click “private reply” button. Now, the message can be seen by the person who posted the reply as well as original post author.

The private replies will be shown up in activity stream with ‘private message’ words next to the message. Hence, both users will be able to know that it was a private response. It will be shown in the same stream as someone replies.

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Key Features

  • Adds ‘private reply’ option to reply to users privately
  • Gives added privacy to the users
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F&O – Finance & Consultancy WordPress Theme

This WordPress theme is built completely for accounting, finance, brokerage, law, coaching, corporate planning, and consulting firms. It is based on a smooth frame with 5 header, 9 homepage, and 3 footer styles.

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Key Features

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Building a List Of Followers On Twitter

Many new users of Twitter are constantly asking how they can use the site more effectively for their business and since the site has grown into an Internet mega monster that is globally known and talked about, they are right to ask. The fact is Twitter is a fantastic tool for your IM business.

Internet relationships are very different from actual personal relationships. They are based primarily on like, know, and trust. Many people are reaching out to others through social network websites like Twitter, Facebook and many others.

If you are new to Twitter you may not realize that you can create your personal or business brand and virtually dominate your market, simply by building a list of followers.

Setting Up Your Profile

Once you’ve set up your Twitter account you will want to work on setting up your profile. Twitter lets you easily customize the look and feel of your profile page. You will want to pay close attention to your one line bio.

Bio Line

Because, besides your Tweets, this is what people will read and judge what type of person you are before they decide whether or not they want to follow you. You will only have 160 characters to describe who you are and what you do, so you have to make it good!

Photo

It’s essential that you use a real photo of you over an image your company logo. I recommend you use a real photo because people connect with real people and trust a user with a face. A user profile that has a business logo just screams sales and is a turn off for most people.

Background

You also have the option to upload a customized Twitter background to your profile. This is something you will want to utilize ASAP as this is a massive benefit and way to get free exposure for you or your company.

There are a ton of free Twitter backgrounds that you can download edit with photoshop floating around or you might want to get one made up professionally by a designer.

Get Followers

The next thing you will want to do after your profile is set up right is start to get ‘followers’. If you have business contacts or an email list that are already using Twitter, invite them to follow you.

Put your twitter url in your emails, on your websites and blogs asking people to follow you. You could even put your Twitter url on your business card, so that you can gather followers from offline as well.

Don’t be shy; tell everyone you meet about your Twitter page. Make is sound exciting and let them know that you will be sharing important updates, great tips and information with them if they follow you. You may be surprise to find out that almost everyone will click the follow button just to see what you’re up too!

Another thing that I feel that is important especially for Internet marketers is to seek out and follow the ‘gurus’ and the powerful users of Twitter. This will benefit you in more than one way. It will give you a bird’s eye view of what they’re doing on Twitter, so you can learn how to improve your own results and it will also put you in front of all the people they are in contact with.

Curiosity, you can’t fight it, so you may as well take advantage of it. People are curious by nature! They like to see who is following who, so often they will click on the links and check out the followers of people they know and follow them as well and by following the leaders, so to speak you may naturally end up will new followers as well. Just try and keep your target market in mind when you choose ‘gurus’ to follow.

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Re-Tweeting

Now let’s talk about getting your Tweets spread even further and increasing the chance of meeting even more people by using ‘re-tweets’.

Re-tweeting is a common practice on Twitter where you’ll re-post someone else’s tweet that you like and you think your followers will like.

With this method, you take the original twitter message someone else has posted, and rebroadcast that same message to your followers. To do a re-tweet, simply type in RT at the beginning of your tweet and then a @ before the original tweeters username followed by their original tweet.

Now Twitter will let you click the Retweet button on the Twitter website which will set up the RT function automatically.

Reasons To Re-Tweet

When broadcasting the message, you should definitely give credit to the original poster in the way I showed you above.  I know at first it may sound like this will only be good for the original tweeter, but retweeting can actually benefit you just as much if not more because;

1.  It provides more value to your followers.

When you provide value to your followers, you make them happy! You are also more likely to attract followers. Providing quality content is always a great way to build your business no matter what platform you use.

2. It will benefit your brand.

If you point a reader to a source if good information that is truly relevant and beneficial to them, the amount of trust that they have in you will increase.

3. It will help you build relationships with the original posters.

Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return the favor. You shouldn’t expect someone to re-tweet your content just because you retweet theirs. Just keep in mind that your chance of being on the other end of a re-tweet increases as you retweet.

Retweeting is all about providing value to your followers so if you want others to retweet your post then you want to make sure that you are providing them with quality content worth tweeting about.

The bottom line is retweeting is a great way to add quality and value to your Twitter page. If done right, retweeting can help you educate your followers, build your personal brand, increase future traffic, and connect you to other great people in your niche.

Just be careful if you use it incorrectly, retweeting can actually hurt your personal brand and future traffic. You want to treat your followers like gold. Don’t ever send them to inappropriate websites or spam them with one sales pitch after another.

AdForest: Modern & Creative Classified WP Theme

AdForest is one of the latest and leading classified ads WordPress themes. It comes with extensive front-end user interface. It is a Listing and Directory classified theme that comes with various color options and amazing functionality.

It also comes with Google Maps integration. The overall user experience and usability in this theme are designed as per the modern demand. It can keep your classified ads business stand out of the crowd. It is the one-stop solution to set up your online business. With Extensive Documentation, it guides you through the steps to set up the components wisely. AdForest is designed to adopt any classified business worldwide.

Key Features

  • Bad Word Filter
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  • Cross Browser compatible
  • Contact Us and 404 Page
  • SEO-Friendly
  • Multiple Blog Pages
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  • Advance Search Sidebar

Kids Life : A WordPress Theme For Preschool

It is truly a handcrafted Kindergarten WP theme designed for preschool, Day Care, Art, Children, School, and Education, Nursery or any type of kids’ website. It is loaded with lots of short-codes, drag and drop page builder, best-in-class support, and all-in-one theme options panel.

It is a completely retina ready and responsive theme so every element of the theme is compatible to modern mobile devices. It is compatible to WooCommerce which means you can sell your baby products with ease. You can promote and manage your activities and events with Event Calendar Pro. It is compatible to WPML Multi-language plugin.

Key Features

  • Wide and Boxed Layouts
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Check Here Top 10 Kids Education WordPress Themes for Preschools

Pros and Cons of Google AdSense

Adsense is a great way to increase the revenue from your websites and it has proven to be simple and effective to incorporate. However there are negative aspects to Adsense and alternatives that you may want to consider. Clearly the largest negative impact with the Adsense program is the chance of Google closing your accounts. Most of the time this happens because of ‘click fraud’, which happens when a person, automated script or computer program imitates a legitimate person clicking on an ad, for the purpose of generating income without having an actual interest in the ad’s link.

This happens to many unsuspecting Adsense publishers. It could be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up. The simple fact is that there are many who will do this just because they can. If you want to prevent this from happening to you it is important that you monitor your campaigns. You can also limit your ads to specified countries, keep a close eye on where your ads are
displayed, try to target high-value sites and monitor your results with a good web analytics tool.

It is also important to keep track of any changes that you make your webpages, because anything you do to your site could end up being a big mistake costing you a great deal of Adsense income. If you make a change and see that your revenue has decreased then it is vital to your income that you can quickly identify and fix the problem. You constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.

If you fail to do that you won’t have any visitors, and that of course means you won’t have any Adsense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback. And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. If you are having trouble then you may want to hire a ghost writer to generate effective content.

When writing original content, the best thing an Adsense publisher can do is research a topic thoroughly and then return to writing with lots of information. Put the information into your own words, and inject your own opinion in to it. These are just a few of the pros and cons of using Adsense for generating profits. Now the choice of whether or not Adsense will work for you is completely up to you.