What’s the best way, if you want to build your followers, what do you think? Let’s talk about Instagram.
Many new users of Twitter are constantly asking how they can use the site more effectively for their business and since the site has grown into an Internet mega monster that is globally known and talked about, they are right to ask. The fact is Twitter is a fantastic tool for your IM business.
Internet relationships are very different from actual personal relationships. They are based primarily on like, know, and trust. Many people are reaching out to others through social network websites like Twitter, Facebook and many others.
If you are new to Twitter you may not realize that you can create your personal or business brand and virtually dominate your market, simply by building a list of followers.
Setting Up Your Profile
Once you’ve set up your Twitter account you will want to work on setting up your profile. Twitter lets you easily customize the look and feel of your profile page. You will want to pay close attention to your one line bio.
Because, besides your Tweets, this is what people will read and judge what type of person you are before they decide whether or not they want to follow you. You will only have 160 characters to describe who you are and what you do, so you have to make it good!
It’s essential that you use a real photo of you over an image your company logo. I recommend you use a real photo because people connect with real people and trust a user with a face. A user profile that has a business logo just screams sales and is a turn off for most people.
You also have the option to upload a customized Twitter background to your profile. This is something you will want to utilize ASAP as this is a massive benefit and way to get free exposure for you or your company.
There are a ton of free Twitter backgrounds that you can download edit with photoshop floating around or you might want to get one made up professionally by a designer.
The next thing you will want to do after your profile is set up right is start to get ‘followers’. If you have business contacts or an email list that are already using Twitter, invite them to follow you.
Put your twitter url in your emails, on your websites and blogs asking people to follow you. You could even put your Twitter url on your business card, so that you can gather followers from offline as well.
Don’t be shy; tell everyone you meet about your Twitter page. Make is sound exciting and let them know that you will be sharing important updates, great tips and information with them if they follow you. You may be surprise to find out that almost everyone will click the follow button just to see what you’re up too!
Another thing that I feel that is important especially for Internet marketers is to seek out and follow the ‘gurus’ and the powerful users of Twitter. This will benefit you in more than one way. It will give you a bird’s eye view of what they’re doing on Twitter, so you can learn how to improve your own results and it will also put you in front of all the people they are in contact with.
Curiosity, you can’t fight it, so you may as well take advantage of it. People are curious by nature! They like to see who is following who, so often they will click on the links and check out the followers of people they know and follow them as well and by following the leaders, so to speak you may naturally end up will new followers as well. Just try and keep your target market in mind when you choose ‘gurus’ to follow.
Now let’s talk about getting your Tweets spread even further and increasing the chance of meeting even more people by using ‘re-tweets’.
Re-tweeting is a common practice on Twitter where you’ll re-post someone else’s tweet that you like and you think your followers will like.
With this method, you take the original twitter message someone else has posted, and rebroadcast that same message to your followers. To do a re-tweet, simply type in RT at the beginning of your tweet and then a @ before the original tweeters username followed by their original tweet.
Now Twitter will let you click the Retweet button on the Twitter website which will set up the RT function automatically.
Reasons To Re-Tweet
When broadcasting the message, you should definitely give credit to the original poster in the way I showed you above. I know at first it may sound like this will only be good for the original tweeter, but retweeting can actually benefit you just as much if not more because;
1. It provides more value to your followers.
When you provide value to your followers, you make them happy! You are also more likely to attract followers. Providing quality content is always a great way to build your business no matter what platform you use.
2. It will benefit your brand.
If you point a reader to a source if good information that is truly relevant and beneficial to them, the amount of trust that they have in you will increase.
3. It will help you build relationships with the original posters.
Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return the favor. You shouldn’t expect someone to re-tweet your content just because you retweet theirs. Just keep in mind that your chance of being on the other end of a re-tweet increases as you retweet.
Retweeting is all about providing value to your followers so if you want others to retweet your post then you want to make sure that you are providing them with quality content worth tweeting about.
The bottom line is retweeting is a great way to add quality and value to your Twitter page. If done right, retweeting can help you educate your followers, build your personal brand, increase future traffic, and connect you to other great people in your niche.
Just be careful if you use it incorrectly, retweeting can actually hurt your personal brand and future traffic. You want to treat your followers like gold. Don’t ever send them to inappropriate websites or spam them with one sales pitch after another.
Today I’m going to be breaking down the different content types on Facebook that you could be leveraging to help you get to 200,000 followers. Now I’m about to break down the types of content that will be very powerful to grow your views and reach on Facebook. So are you ready?
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All too often, a website does not get traffic simply because there are no real and reliable efforts carried out to do so. Sometimes, this is because of a lack of knowledge as to how to go about it, but most times, it is more due to the habit of overanalyzing the issue and not taking action.
What is constantly not realized is that even if the action taken is not perfect, some action is far better than no action at all.
Best advice as far as generating traffic is concerned is therefore to pick something, and stick with it. Then, once you’re done, pick something else and stick with that too. This way, at very least you’ll end up with a couple of well developed streams of traffic, which may not be perfect, but will still end up bringing in visitors.
Let’s look at some of the best sources of traffic that you should be tapping into:
1. Search Engines
When anyone is looking for something online, where is the first place that you think they’d head? That’s right – search engines.
For a long time now, search engines have been at the very heart of the internet experience, by being the navigation method of choice. All that has changed is the popularity of various search engines over the years, with Google currently dominating the pack by a king-sized margin.
With this in mind, it is reasonable to want to be getting your slice of the pie as far as search engine traffic is concerned, and how that can be done is simply by ensuring your pages start to show up within the first page (or at least, first few pages) of search engine results for terms of your choice.
These ‘terms’ are known as keywords, and they’re what form the brunt of how you can get targeted search engine traffic.
Basic Keyword Research
In order to find out what keywords to aim for, there is some research that needs to be done. Fortunately, it isn’t too complicated a process, but there are just a few concepts behind selecting ‘good’ keywords that should be discussed.
- Search Volume
Basically, it is the amount of searches of the keyword you’re looking at, and is either measured as ‘searches per month’ or ‘searches per day’. It should go without saying that more searches is definitely better.
- Competing Websites
For each keyword, there are bound to be at least some competing websites also targeting the same term (although, maybe not by purpose). Just searching for the keyword you’re looking at in Google will give you an idea of how many competing websites there are. If there aren’t many, then that’s great for the keyword.
So essentially, what you’re looking for is a high number of searches for a keyword with very little competition. One of the easiest keyword tools to get started with is Google Adwords Keyword Tool.
On top of that, to further narrow down keywords, there are the questions of how targeted it is, and also, how profitable. A targeted keyword is really just one that relates to the niche that you’re in fairly well, but profitability of a keyword is a completely different kettle of fish.
One of the most common ways that marketers measure profitability is to see if, when the keyword is searched for on Google, any advertisements appear. If they do, then chances are that it is a fairly profitable keyword.
The other way to do so is simply trial and error.
Based on these considerations, it should not be too difficult to come up with a reasonably sized list of ‘good’ keywords that can be used to target search engine traffic.
Creating Keyword Rich and SEO-d Content
Once you have a list of keywords, all that remains is to insert them into your content creation. Now, this does not mean you should ‘stuff’ them in as much as possible, because at the end of the day the traffic that you’re getting will be in the form of actual people, who probably won’t respond too well to illegible ‘stuffed’ keyword content.
Widely accepted by both search engines and people is the common 1% to 3% keyword density rule. All that means is that you should, for each keyword, have between 1 to 3 appearances per 100 words. If it is a particularly ‘long’ keyword, then limiting it to 1 or 2 is more than enough really.
Fairly effective as far as formulas go is the idea of having the presence of 1 ‘short’ keyword and 2 ‘long’ keywords per article or piece of content.
As soon as search engines latch on to these keywords, you’ll at very least have your website appearing in the right ‘target’ bracket. So, all that would remain is to actually start scaling the pages until you appear as close to the top of the search results as possible.
For SEO purposes, while meta-tags are largely unused nowadays, it still is a good idea to have them in there, just in case. Title tags and description tags in particular are important, with keyword tags of lesser value, but still occasionally relevant.
Realistically, it never hurts to cover as many bases as possible as far as SEO is concerned.
Importance of Backlinks
How you end up near the top of any search results actually ties in closely with the algorithm that search engines use to ‘rank’ websites. Different search engines would do this differently of course, but it is only logical to focus first on the largest and most widely-used search engine of them all: Google.
Far as Google goes, there is one thing that has been proven to affect search engine rankings, and that is actual links by other third-party websites to your own, which are called ‘backlinks’.
For all purposes and effects, these ‘backlinks’ are counted as ‘votes’ regarding the quality of your website, and is based on the logic that the more websites that are actually linking too you, the better your website must be.
Due to this, one of the ways to start scaling search engine results is to start building up a reliable base of backlinks. Admittedly, the ‘quality’ of those backlinks does count too, and link-exchanges do not tend to work anywhere near as well as a backlink from a high authority (and high Page Ranked) website.
Note: Page Rank is basically a quantity, between 0 and 10, which Google assigns to websites based on how ‘good’ its algorithm thinks they are.
Later on, we’ll talk about social bookmarking, but at this juncture it should be enough to note that social bookmarking is one way to get backlinks. Similarly directories are too, as are forums and blog commenting.
We’ll be discussing the latter two a bit later on too. But for now, that should suffice.
Warning: Do not build backlinks ‘too fast’ or Google could latch onto your website and penalize you. Backlink building is fine, but ‘spam’ is not, and if you’re getting 1000 new backlinks in a short span of time, it could end up being flagged.
2. Social Bookmarking and Social Networks
Commonly known as ‘Web 2.0’ promotion, social bookmarking and social networks form a new type of promotion that has rapidly gained ground. Previously, it was mentioned that these represented a valuable source of backlinks, and that much is certainly true.
However, apart from the backlinks that come as part and parcel of marketing efforts involving these websites, there is also the additional possibility of receiving traffic through those backlinks. After all, if there is an interesting bookmark that draws the attention of the crowds of people who flock to social websites, then there will probably be a correspondingly high amount of visitors who want to know more.
Despite this, there are two things that one should be aware of regarding social bookmarking, and social networks:
- Not every piece of content is going to do well in social bookmarking websites. For the most part, the content that does do well when social bookmarked is those that are deemed to be ‘fresh’, ‘hip’, expertly informative, or even controversial.
- Research has shown that traffic from social bookmarking websites tends to have a very high ‘bounce rate’. What this means is that very few visitors that come in through social bookmarks will actually end up staying around long enough to browse your website.
- Some social bookmarking websites are very niche specific, so finding those in your niche could presumably not only increase the value of the backlinks obtained, but also allow you to do much better due to the relevancy and automatic targeting of traffic.
Being a relatively easy and painless way to gain backlinks, and also build up yet another traffic stream, social bookmarking is certainly worthwhile.
3. Article Marketing
Another easy way of gaining both backlinks and traffic, article marketing is more powerful than many first realize. In fact, some people use it solely for the backlink value, and by doing so, are ignoring a potentially incredible source of extremely targeted traffic.
On the whole, the entire process of article marketing could be summed up by describing it as writing an article, and submitting it to article directories. By including a link of your choice in the ‘resource box’, you will be gaining back links.
However, if it is to be a true source of traffic, then there is much more to the process than simply that. Firstly, the article must be keyword targeted, just like your content, in order to enable people to find it.
Apart from that, the article itself must be a ‘presell’ of your website, albeit in a non-promotional way. Good articles for submission are those that relate to the content of your website, and guide the reader to the resource box which would contain a call to action.
It is here that the article culminates its usefulness, and the call to action should be convincing, and supply the reader with a good reason to want to visit your website.
Note: To further get readers to visit your article, some basic promotion of it through social bookmarking, could help it rank higher and thus increase the traffic flow.
One argument regarding article marketing is that it is a ‘short term’ solution, which basically requires you to submit content to a third party website as opposed to building up your own. While this is very true, at the same time, it is a way that you can tap into the already-high page rank and reputation of article directories.
What you end up with is a high-up search result that basically advertises your website, which is not too shabby at all.
4. Pay-Per-Click (PPC) Advertising
Speaking of advertising, yet another great way to gain traffic is to advertise. Through PPC advertising, whereby you only actually pay when your advertisement is clicked, you end up essentially paying per visitor.
As far as value for money goes, this would seem to be a no brainer.
Running a PPC campaign however, is slightly more involved than it sounds. Where there is high competition for a certain keyword, you’re going to need to pay more per click for your advertisement to appear often. Thus, it boils down to a question of keyword research again, and finding targeted, but low-competition keywords which you can then exploit.
Properly carried out, this is one of the easiest ways to gain traffic quickly, though admittedly, you do have to pay for it.
For almost every niche, there are forums around online where people would flock to discuss the issues that surround it. Naturally, this represents a base of potential traffic that you could tap into, but the question that should be asked is, “How?”
Obtaining traffic from a forum can sometimes be a long process. Most good forums tend to have been established, and you will have to establish yourself within the forum so that the others there view you as an important and trusted contributor.
If you can accomplish this, then your suggestions are bound to be taken more seriously, as will your links.
Before you get to this level though, you can always start off by including a link in your signature, as is the generally accepted practice with most forums. Be sure to read and abide by the forum’s rules though, the last thing you want to happen is that you end up getting banned for some offence that you did not realize was an offence.
Who knows, once you are very reputable, you could end up tapping into a huge stream of traffic from a forum.
6. Blog Commenting
Quite frankly, this has fairly similar characteristics as forum posting, but in most blogs there is no real need to build up a reputation. Just find blogs in your niche that welcome commenting, and are not opposed to having backlinks posted, and comment away.
Be sure that your comments and links are relevant though, else chances are that the moderators will act swiftly to remove them.
Keeping Traffic Flowing
After the initial traffic bases are mostly covered, you could even entertain other options to keep your traffic flowing in. List building, Joint Ventures, and setting up your very own affiliate program, are all fairly decent options, but work best after you’re already somewhat established within your niche.
As long as the basics we’ve been covering above are there though, you should be receiving a fairly steady and decent amount of traffic, even in the most competitive of niches.
All that it is left for you to do then is start converting that traffic into sales, and you’ll be well on your way to the thriving online business that is coveted by many.
Social media and content marketing can work really well together, especially for small business owners and entrepreneurs with limited resources. Once you’ve created a piece of content that you’d like to use for marketing and set up a functioning email list, you can use social media to look for leads.
There are four social networking websites that all business owners should be aware of. While you shouldn’t try to maintain a profile on all of them, you need to know they exist. Here is a short description of each of those websites as a refresher.
This is currently the largest social networking website in the world. It has been said to have over a billion users. In fact, some people would say that the number of Facebook users makes it the size of a country. The billion users are on the website for a variety of reasons but they’re largely social. People use Facebook as a tool for keeping in touch with friends, family, classmates, business associates and anyone else they want to connect with.
Because there are so many people using Facebook, it’s very valuable for businesses. There are about 15 million businesses using Facebook as a marketing and community building tool. One of the reasons that number is so high is because it’s free to have a Facebook account whether you’re a business or an individual. Another reason that number is so high is because being on Facebook gives you direct access to a lot of people in one central place.
Not only does Facebook have a free option for reaching your audience, it also has a paid service called Facebook Ads. This allows you to run ads on Facebook targeting a very specific demographic. You can also do it while working with any sized budget. You choose the keywords, audience and region you want to target and set the budget then run your campaign.
You pay a set amount for each person that clicks on your ad. Once your budget runs out, your ad stops running. Then you can go in and review the statistics and see how effective your ad was at getting leads.
With these two different ways to engage and interact with the Facebook community, it makes sense that about 15 million businesses would have a presence on the website.
This is one of the largest social networking websites with a focus on micro blogging. Twitter users communicate through short 140 character posts. There are about half a million users on Twitter and over four million businesses on it. It’s free for a business to create a profile and start using Twitter. Many businesses use Twitter to communicate with their audience. Some of them use it to feature giveaways and share special offers while others use it as a customer service tool.
Twitter provides a lot of value to businesses because it makes it possible for them to have conversations with their audience. It also makes it possible for them to tune in to the conversations being had and gain some insight into what people really want. Some brands have found very creative ways to leverage their Twitter community and experience a lot of benefit from it.
In addition to the free profile that every business can create, Twitter has a new advertising feature. You can either promote your specific Twitter account or promote specific tweets. It works two different ways.
If you want to get more Twitter followers overall, you would create a campaign to promote your account. You choose your budget and are charged only when someone follows you. Once your budget is exhausted, your campaign will stop running.
If you want to highlight a specific tweet, you would create a campaign to promote that tweet. You choose your budget and are charged when someone interacts with your tweet in some way. This means that any time someone retweets, favorites or replies to your tweet you will be charged. Once your budget is exhausted, your tweet will stop being promoted.
Twitter is a very active community and the new advertising option makes it very valuable for businesses to reach a large audience at once. It’s even more valuable because you don’t pay until your tweet garners some kind of interaction or response.
With over 250 million users, LinkedIn is a social media community with a strong business to business audience. It’s largely used by companies as a recruiting tool and by people seeking job opportunities. The format of the profile is like an interactive resume and the groups are all centered on a type of professional development. People can only request connections from others that they have some kind of relationship with or have been referred to by someone else.
LinkedIn is the top business focused social media network. It’s free for businesses to create a page as long as there is a personal profile created by the person setting it up. There are different safeguards in place to ensure that LinkedIn remains a valuable network for the business community. LinkedIn has a focus on networking which is why users can’t randomly send requests to anyone. It also has different communities set up for individuals with similar professional interests can come together.
Those safeguards have worked pretty well so far which is why there are about three million businesses using the network. You can rest assured that the people following your business are doing it because they’re interested in your company specifically.
As a business user, you can share information about your company, including the website. You can also share company updates. In fact, the best way to make your LinkedIn page valuable is to actively share updates and information on a regular basis.
As with the other social networking websites, LinkedIn has a feature that allows you to purchase sponsored updates. You choose your target audience and how you’d like to pay and set your bid. Your post will be visible to that audience until your budget is exhausted then your update will stop being featured. The same goes for any ads you’d like to run.
You can run ads whether you have a business account or not but if you want to establish your brand on LinkedIn, it’s best to create a company page.
It started out as an online scrapbooking website but now Pinterest is one of the largest social media communities. It has over 70 million users. Initially the audience on Pinterest was largely made up of women who would share pictures of recipes, weddings, fashion and other women oriented lifestyle images.
It has since exploded with a growing and broadening audience and businesses began to see the benefit in joining the Pinterest community. It’s free for business to join Pinterest and there isn’t an official advertising feature just yet. Pinterest is experimenting with having promoted pins but there’s no definitive program currently in place.
Using Pinterest gives you access to the community of 70 million users that enjoy interacting with images and videos. You can use Pinterest’s visual focus to create an image that supports your brand.
Even though you can’t run ads on Pinterest, you can share pins that link back to your website and encourage people to make a purchase. Some businesses have experienced success with creating pin boards around a specific type of product and encouraging users to click through to purchase that product.
In today’s Internet world, social marketing sites have become more and more popular. These social networking sites allow people to connect through words, pictures, sounds and even videos. People can connect anytime and anywhere. Pinterest is a major player in social media with over 322 million users and they have caught the attention of marketers. It is a social-sharing photo website allowing you to “Pin” images to virtual pin boards in order to get your pins noticed and share them with your followers. Users organize, share and store pictures uploaded. Currently, Pinterest is popular among consumer marketers, but should B2B marketers use the platform in their social media strategies?
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Today, we’re going to be breaking down content promotion. Just in the last lesson, I ended up breaking down how to create content. And now that you’ve created content, it’s time to promote it so that way you can get some traffic and of course generate those sales.
Neil Patel and Eric Siu decided to help get your business ready for the changes in 2020 by going live with the next series of Marketing School podcast episodes. Join us in today’s recording session. We’ll discuss topics like the hottest trends in Marketing, actionable strategies and tactics around SEO and advertising, and ultimately, how to thrive in 2020. Join Neil Patel and Eric Siu for this round of Marketing School Q+A. These episodes are recorded live and you get to listen in, we’ll be answering comments in between episodes. Make sure to leave all your business and marketing questions in the comments below so you can join our conversation!