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Internet Marketing is an extremely important tool in business and often goes overlooked by small business owners.
Do not be “that person” who thinks that the internet is not for small business, or that it is too complicated to master. Wrap your head around a few concepts that will help you grow and sustain a marketing campaign on the web.
1. Your website is the face of your business.
Think of your business’ website as a store. It is an experience for the customer. It has to be welcoming, easy-to-use, and organized. Your website needs to project a certain image.
If your website looks like it is half-finished, sloppy, unclear, unorganized, and just looks like a joke. Then your business will be treated as such. Invest your time/money into a proper web design.
If that means that your business needs to hire a web design company to take care of it for you, so be it. Make certain that your website is optimized for search engines in order to get the most out of your website.
2. Progress is your friend.
The Internet Marketing world is ever changing. In addition, if your business gets caught standing still, then you will be left in the dust by your competitors. Businesses that learn sustain success.
Do not ignore the data and analytics of your business and its industry. All of that information can help you to make informed decisions about the future.
Searching for trends that work and some that do not will help put your business on the right path.
3. The internet is a place to have a conversation.
When you think about person-to-person business interactions you have had in the past, who are the people who seem to get the most attention?
The original, the creative, the helpful, the reliable, the humorous, etc. No one flocks to the self-centered or the anti-social. Think of your web presence as a different form of your company’s personality.
Convey that personality with every web-based interaction you can control. And if you do that, you will see that customers respond positively.
The idea of creating and maintaining a whole new set of social media accounts for your business in addition to your personal ones can be daunting.
However, there are a lot of advantages to creating a separate social media presence for your business and yourself.
If the workload is too much, it may be time to hire a social media manager, but maintaining at least a few separate social media accounts is a good idea.
Specific Client Base
When you use your personal accounts for your business, you are probably reaching a lot of people that you are not targeting and few people that you are.
Your personal friends, while likely supportive of your business, may not be customers of it. A separate social media account for your business allows you to focus exclusively on the circles you are trying to reach.
In addition, on some social media sites like Facebook, it is easy for one user to share another’s post.
If there are certain promotions you think your friends would be interested in, you can always share the post from your personal account as well so that you
do not lose any potential business, while also not harassing uninterested friends with business information.
Freedom on Your Personal Account
You may have had some of your social media accounts for a long time, meaning you have posts from years ago that are still visible on your profiles.
If you start using your personal account for business, you may have to go through and censor these posts for political messages or inappropriate photos.
If you create a separate account for your business, then you can manage all of your business contacts there and keep your personal account private.
This allows you to post pictures from a night out or support a political candidate without it affecting your business.
Reasons Not to Separate
If your business would benefit from being associated with your face and lifestyle, then using just your personal profile can be useful.
If you, as a person, are part of the brand that you are selling, then merging social media accounts can be extremely useful. This tends to happen more with services than products, but can occur in either scenario.
This comes with the added bonus of not having to manage, or hire someone to manage, two separate accounts.