We create hundreds if not thousands of articles of blog content, for what reason? Its because we want to surge traffic. But there must be a better way to get traffic than just cranking out thousands and thousands of articles. Today I’m going to break down the new form of content marketing.
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic.
As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings.
SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one. How to Make Money Blogging?
The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don’t list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what your time line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well.
PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get.
All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can reap the benefits of free traffic later on.
For any business to properly succeed in the current hectic market, it pays to make sure that you are targeting your intended audience. If you’re not reaching your customer bases, then there is little chance that your business will survive. There are a few tips that you can follow as a business owner in order to accurately target your intended audience.
Know Who Is In Your Demographic
A large part of reaching your intended audience is knowing who that audience is. This means understanding the demographics of the people your business is trying to reach. Think in terms of gender, age, location, interests, and other such aspects. If your business is an upscale cafe that caters to professionals, you want to make sure that you are presenting it as such.
Determine What Your Product Can Do For Them
It doesn’t do any good to know your audience if you cannot properly present what you are offering. You may have an understanding of what your business has to offer to your customers, but your audience might not. Look at what you offer and what it can do for your audience. Does it solve a problem? Does it improve their lives in some way? Think about what the business does for them. Once you have that established, think about what can be done to motivate them into paying for it. Is it of a good quality? Are they going to want to come back for more? The message you’re trying to send to your audience needs to match your audience and their wants in order for it to be understood. 8 CRO (Conversion Rate Optimization) Tips for e-Commerce Sales
Know Who Your Competition Is
The current economy is a bit crowded with many different businesses competing with one another for the same customer base. Similar businesses can cause confusion amongst their audience if they are presenting the same thing. In order to properly reach your intended audience and prevent any wires from being crossed, it is best to know who your competition is and what they are doing. This can help you make sure that you are presenting yourself as the better option for your audience.
Today let’s talk about using Adsense ready sites to decrease your workload and increase your revenue.
Then there are the ads themselves. Adsense ready sites should allow you to input your Adsense code and have fully working ads ready to go. Many also allow you to make money off of a paypal referral program as well. Each page should have a static file name. And, the pages should cross link to each other to maximize their SEO value. The sites have a full array of graphics already loaded into them that are perfect for the theme.
Some Adsense ready sites come complete with articles. For others, you have to write the content yourself. Still others randomly pull content from RSS feeds and from article directories so that the visitor will have a fresh experience each time. Make sure you know exactly what you are getting before buying an Adsense ready site. In addition to supporting Google’s Adsense program, some Adsense ready sites have other monetization methods. For instance, many incorporate products from the popular Clickbank site which also requires a simple sign up rather than approval for each product you promote.
Some producers of Adsense ready sites provide extra services as well. For instance, for an additional fee, you can have the producer install the site for you or submit your site to many directories. Others include step by step written or video instructions. Generally, producers give away bonuses as well. Sometimes these are extra sites (“buy 10, get 2 free”), ebooks on marketing, software, or coupons for free pay per click advertising.
You can find individual made for Adsense sites as well as packages with 400 or more sites in one download. Some are free while others will cost you a small amount. One producer who is selling 425 Adsense ready sites charges $147 for the complete package which includes many with articles already on them. Know that when you buy sites that are being sold to a large number of people, it leaves a large “footprint.” That means that the search engines will not rank them as highly. As a result, you will have to drive traffic in other ways such as article marketing or forum marketing.
Alternatively, you can take the site as a base and do a significant amount of modifications to reduce its footprint. This of course is my personal choice, because it will save you a nice amount of work and by taking the time to make a few customization you will end up with a nice collection of sites that will rank better and bring in more revenue for you.
Today I want to share with you some simple tips that you can use to increase your Google Adsense income.
Let’s jump right in!
- Limit your Adsense blocks to one per page.
While you might think that multiple ads mean multiple ways to increase your Google Adsense money, what really happens is that lower value ads are placed on your site. If the visitor is going to click, you want him to click on a high value ad.
- Use multiple formats.
The main Ads by Google block is great, but it is only one of three formats. The other two are the text link ad (which you can make look like your navigation bar) and the Google search tool. Using one of each of these formats does not violate rule #1.
- Place a large rectangle above the fold.
The best way to format a page is to have your headline followed by a large Adsense block. Start the keyword-rich article down below.
- Have content rich sites.
You should try to have at least three phrases on each page that Google can “grab a hold of” to make ad placements. One of the quickest ways to lose your shirt is for Google to not be able to place any ads and display public service ads instead.
- If you want to make Google Adsense money, you have got to chase higher paying keywords.
As you build websites, you will find that some Adsense clicks are only worth a penny or two while others bring in a couple of dollars. Highly competitive high dollar industries like insurance and personal injury law tend to be best. When in doubt, use the Google Adwords keyword tool to determine whether advertisers in the industry are spending a large amount per click.
- Generate more traffic to your site.
If you have a click through rate of 10 percent, you know that 10 percent of all new visitors who come to your site will make you money. So, go out and entice more people to your site. It will make you more Google Adsense income.
- Test, test test.
All of the above are suggestions based on “best practices” that other people have observed. But to make real Google Adsense money, you’ve got to test things out yourself. Change the colors on the ads and see whether that affects your click through rate. Move the ads around on the page. Try different size ads. Then, when you find a format that works, stick with it. Google Adsense can be a profitable way to increase the revenue from your websites. Just keep in mind that you have to treat it as a
In most cases, blogging about your life won’t bring you much in the way of Adsense income. While even earning a few dollars for keeping an online diary appeals to some, if you want to make a business out of being a Google Adsense publisher, you have to take it seriously. That means chasing the high value keywords, developing Adsense friendly websites, and driving traffic to them. You have to test to make sure everything is producing as well as it can.
Google runs a highly profitable pay per click advertising program called Adwords. With Adwords advertisers take out ads on Google’s network. These ads are displayed on the search engine results and throughout the partner networks. The way you can make money with Google Adsense is to become part of the partner network.
It is relatively simple to become a partner. Simply go to Adsense.com and register your site (you have to have at least one site to get started.) Once you register, you will be able to obtain unique html code that you can place on your site which will display the Adwords ads. Adsense is the program for publishers. Adwords is the program for people spending money on Pay Per Click (advertisers). Most people assume that the best way to make money with Google Adsense involves having a lot of sites. While you can technically make a lot of money if you have hundreds of thousandsof visitors to one site, the way most people make money is to have a lot of smaller sites that get a fair number of visitors.
Once you’ve built a site, you need to generate traffic to it. One of the popular ways to do this is to write unique articles and submit them to popular article directories such as Ezine Articles and Go Articles. Another way is to Search Engine Optimize your pages so that they appear high in the natural organic rankings. I know this may sound like a lot of work, but it doesn’t have to be. We will be talking about using premade sites in another lesson. This will help you achieve your goals much faster.
With Google Adsense you the main goal is to get people to click on your ads. While you should experiment with what works best for you, most experts agree that the larger rectangles out pull the other versions of the ads. And, less is more. Have only one or two Adsense blocks on your page. Any more than that and you are allowing the less profitable ads to show on your page. There are many people making $10,000 to $15,000 and more a month building these made for Adsense sites. Once you get a system down and figure out how to find popular niches, this becomes a breeze. Remember, though, that you are not playing at this. Building an Adsense income is a business and must be worked at as such.
Just in case you haven’t heard about Adsense, it is the program that Google uses to place ads from their Adwords program on individual publisher’s sites. These ads are contextually related meaning that wedding ads appear on wedding sites and fishing ads appear on fishing sites. If you already have a website or blog, it is not hard to start making money with Adsense.
Adsense is a “fix and forget” residual income system. You simply copy and paste the code (which is quite simple to do) that the program provides you with and you can receive income as long as people visit your site and click on the ads. When it comes to placing advertising on your site pages there are different options. You could sell or trade ad space or use banners from different affiliate programs and it would probably make you some money. But, did you know that there are people who earn in excess of 100.000 dollars a year just by using Adsense?
Please keep in mind that a 100 thousand a year is not the average income of every user. In fact there is probably a much higher percentage of people that make little or nothing with this program. So the big question is, it really worth your time to place Adsense ads on your site? The answer is a definite yes. Especially if your site is already receiving a fair amount of traffic to your website.
This can be in the form of a heavily visited blog or website or having dozens or hundreds of sites that get a trickle of traffic. The real game is getting the numbers whether it is to one site or many. It’s completely free to join the Adsense program and it almost takes no time. The potential database of websites from AdWords is larger than anything you might encounter from any competitor, numbering over 150.000 users. This means as more people compete the CPC or cost per click for search terms will inevitably rise.
Also, setting up Adsense on your site is a breeze, and you can complete the whole process in less than an hour. It takes a lot less to do then any form of affiliate advertising which is yet another reason to choose the easy Adsense approach. All you need to do is add an Adsense banner on your website (other then registering with the program of course) is to copy & paste a few lines and you’re all done, you get to choose where the banners go, how large they are and how they integrate with the rest of your site.
For any webmaster out there, that’s a killer scheme because it lets you draw the line between your site’s usability level and the amount of advertising you wish to have. Some people need the money badly while others just keep Adsense running to pay for the hosting of their website. Adsense is a great advertising program because a lot of thought has went into making it “just work for everyone”. It works great for the people who use AdWords, for the webmasters using Adsense , and most importantly for the visitors of the websites.
We’re often told that the way to make it big in IM is to sell ‘high ticket items’
The problem with high ticket items is that they cost too much.
And it’s near impossible for someone who’s just starting out to sell a product costing $997 with any conviction.
I sell a little report that isn’t even mine. I bought it with resell rights and it cost me $3. It’s a great value, great content item that I sell at $9.
To date it’s brought me tens of thousands of dollars in sales because it solves a problem for people. It’s targeted solely at people browsing the net looking for a solution to a particular problem that they have there and then.
(again using long string keywords – keywords that are pretty defined – eg ‘remove Trojan daylight 4442 from Windows Vista’ rather than just ‘remove trojans’).
I rank at this position not because I’ve spent any real time on SEO (in fact I just wrote the sales page to include my ‘string’ as many times as possible and the search engines naturally picked it up) and I use a very low priced adwords ad too.
The result is that people find my site and are happy to pay $9 to get their problem solved there and then without having to do any further searching. OR they look at the price and think ‘I’m not paying $9 when I can find the information I need for free on Google’ and go away and search again.
Two hours later if they’ve not found the info they need they’re happy to come back to my site and pay $9 for the luxury of not having to search any more.
If my product cost $997 they simply would not consider buying it. Sure – I might sell one every three months but it certainly wouldn’t bring in the amount of money it has done.
OK – this is important. In my opinion, big ticket items are intended for people to buy as they’re caught up in the emotion and hype of a new launch.
Rarely do people go back to an item after 6 months and buy it at full price. Either it’s been hugely discounted after the launch or it’s now free or comes as a bonus in a membership site.
But rarely does an item for $997 – a big guru launch – cost $997 three or six months after it’s been launched. The info hasn’t changed – so why not wait and pick it up for peanuts after everyone else has lost interest. I sure wouldn’t want to be trying to implmemnt a new money making system (wghich cost me $997) at exactly the same time as 1000 other people who bought it are trying to do the same thing.
However lower priced items will keep their value and quietly tick away pushing sales into your Paypal account day after day week after week for as long as you look after them.
You may make thirty thousand dollars (probably a lot more if we’re being honest) as a guru launching a high ticket item. You certainly won’t as a nobody (as most of us are). But start building good information product sites that sell for small prices and you could find that your monthly income exceeds $20,000 with no trouble at all – and what’s more it will continue to do so for as long as you want it to.
People are happy to pay $27 for the convenience of having information compiled and laid in front of them in an easy to read convenient format. They aren’t willing to pay $997 for it.
Best of all, by using Clickbank or some other affliate system you can have people go out and sell your small priced products for you for 50% of the profit. Get 10 of these products on the go and suddenly you’re able to quit your 9-5.
The guru model of doing things is flawed. It either works supremely well (for a very small few) or doesn’t work at all. YET this is the model we’re all sold, day in day ouy by big marketers.
Of course it’s because they make money by selling us the methods (we discussed this earlier in the book – more money from teaching others how you make money than actually using the methods you sell!) they use.
Instead why not look at WHAT they do – use the rarely revealed tricks in this book and establish a way of earning online. Once you’ve done that (again using the secret guru methods in this book) you can hop onto the gravy train, quite legitimately.
And of course, with low ticket items, people can handle the ‘risk’ better. Put $1000 on a credit card and buy an Internet Marketing course – you’ll know the REAL meaning of the phrase ‘my heart was pounding’
$27 is expendable. $997 isn’t.
Think about this, most of the “gurus” will tell you to “Work Smarter, Not Harder” to earn your money. Meaning, you need to sell far fewer high ticket items to make the same income as selling low ticket ones.
The ONE factor they do not count on is that most people don’t have that much to spend.
But, those same people have a LITTLE to spend. Those are the people you are going after.
If they’re trying to get into Internet Marketing, they want to spend money on something. I did when I started out. If they can afford $997 it doesn’t mean they won’t spend $27 on your product. In fact it means they’re more likely to, because they don’t have the option.
The people who CAN afford $997 may also decide to buy your product (what’s $27 after considering a $997 product?) especially if the sales page follows the guidelines we discussed earlier.
And of course the BEST reason. If you manage to sign them up for your list after they’ve bought you’ll have FARRRRRR more subscribers than the one or two or bought the $997 for the same profit.
After all profit of $1994 is only two sales (therefore two subscribers) at $997 per product.
If you make $1994 selling $27 products you could end up with 73 subscribers, all of which you can send offers to time and time again.
I’ll put my cards straight out onto the table here guys – I think SEO is a load of crap. What little part of it works is so tenuous (search engines change their rules all the time) that it’s not worth doing.
There are far easier ways to get traffic.
This is just my opinion, and understanding of SEO.
Experts out there will tell you different. Try SEO – If it works for you come back and tell me. I’m still waiting to hear from anyone to take me up on this challenge yet.
When SEO first started out, it was all about using specific keywords, and an abundance of them, throughout your pages to get you a higher rank in search engine placement.
Now, it seems to be all about using those specific keywords and adding MORE specific keywords inside your website pages generating “long-tail” search strings.
Yeah. It is a bit confusing. So let’s start by explaining what, exactly, SEO is.
SEO stands for Search Engine Optimization. It’s a method of using keywords and phrases which you put throughout your website pages (including meta tags) to try to get YOUR website pages listed as close to the top of the page in searches that people make on engines such as Google and yahoo as possible.
In essence, SEO is a method where you try and get your website listed on the first page of any search engine search(because when people do internet searches they rarely go past the first page)
The position on the page? If you’re inside the top 5 or 6, you’re doing pretty well.
But, if you’re in the top 3, well, you’re doing extremely well.
And being inside the top 3, or even striving to be number one, is the main goal of SEO.
So, the “myth” is, if you got yourself at the number one position of the search engines, then you would most definitely increase your traffic, thereby increasing your profit margins.
What IS true is that if you were ranked number one, you MIGHT see an increase in the amount of traffic, or visitors, to your website.
What is MYTH is that just because you would get those visitors you would earn more money.
Think about it rationally – you could have a thousand visitors a day but if your web page isn’t doing its job properly, you’re not going to make much more money.
Getting people to your website is only a small portion of having a successful, money making website.
There are other factors at play when trying to earn money online. SEO is only one of those. The fact remains, you could be getting thousands of visitors a day and not selling a thing.
Your website could have top ranking and be the crappest website in the whole history of crap websites. You won’t sell anything.
And of course just to complicate things, the rules of how to optimize your web pages change more frequently than the weather.
Now, this is exciting. This is that “trick” part – and it’s one of the only ways in which SEO is worth the time and the effort.
You don’t really need to know much about SEO to implement this.
Instead of using one keyword over and over again on your pages, and of course, possibly getting kicked out of the search engine ranks for doing it, the trick now is to use “long-tail” keywords.
I hear you saying, “What the hell is a ‘long-tail’ keyword???”.
Hold on, because I’m about to tell you.
A “long-tail” search is one in which a specific phrase (comprised of a few keywords) is used by a searcher to find what he’s looking for on a search engine.
Say, for instance, someone was searching for “gravy recipes”. That would probably bring back too many results and so the searcher would have to do more searching.
But, if this same person added the word “chicken” or “brown” to the other keywords “gravy recipes”, then they would get more specific results presented to them.
So, the phrase “chicken gravy recipes” is considered a “long-tail” search phrase.
What’s powerful about “long-tail” search phrases peppered throughout your web pages is that they will naturally rank higher in the search engines.
Yes. Meaning you won’t have to do any work to get your pages closer to the top bracket. It will do it all by itself without any extra effort from you!
The search engine does the SEO for you.
So, maybe it’s time you went back and tried slipping in a few extra specific keywords to give you that “long-tail” search string and boost your rank.
Be specific about what your website sells or does and you’ll naturally climb up the rankings. How it works is beyond me but it works.
So if you have a site about blogging, you could be on page 59 of the 34.7 million results that a search for ‘blogging’ produces.
And chances are that the person searching isn’t interested in your site because it about ‘blogging techniques for dolphin chefs’
But if you use the phrase ‘blogging techniques for dolphin chefs’ which is quite specific, you could well end up at position 1 for this particular search.
And just because it’s specific (a niche even) doesn’t mean that only a few people will be interested. You might be able to sell your book about blogging techniques for dolphin chefs to 1500 people.
And at $27 a go that’s not bad.
So if you’re going to use SEO use long tail keywords and let the SEO do the work on it’s own.
It’s easier and more effective that way!
Squeeze page – a weird term.
You’ve probably heard the term a few times and not quite understood what it means.
Most of the people who talk about squeeze pages only have a slight grasp of the concept – it’s just a term after all.
Here’s the important bit – this is what a squeeze page should do, and here’s how I think it works best.
- Set Up A Mailing List Subscription Page And Make It The First, And ONLY Page Your Website Visitors See When Arriving At Your Site – so don’t distract them with sales offers or adsense ads or links to other pages. You want visitors to do one of two things (hopefully just one) – either sign up to your list or leave.
2.Offer Some Free Information Of VALUE
- Get them to give you their email address and name, and verify (double opt in) if necessary.
- Build Your Mailing List
By doing this you build your list and as discussed earlier, INCREASE Your Chances Of Earning Money Over & Over again.
There’s a lot of fuss made about list-building and it is important, which is why in my opinion you should have a squeeze page, if not several as discussed earlier, for your different lists.
There are different ways to use squeeze pages, all of which should end with one result – the customer signing up to your list.
Here are a few variations on squeeze pages. . . .as used by gurus and not-so-gurus.
- Use it as your front, or main website page and only offer a freebie or newsletter. They only get the freebie, or access to your newsletter after they’ve subscribed. This is simple, useable and people know what it’s about – they know what to expect from a set up like this. Suits both parties. I’m a fan.
- Get them to sign up AFTER they’ve bought something from you. This in effect means they can only get to the download page after they’ve paid AND given you their email address and name. I don’t like this method – and resent it when I buy something and have to go through this. If you give the option of signing up on the download page then that’s fine but you shouldn’t bully paying customers.
- Use it in giveaways. Have a pile of freebies and give them, away in exchange for an opt-in (someone signing up to your list). This includes JV giveaways run by other people. You offer a freebie and get sign-ups in return.
- Use the squeeze type page to let your visitors ‘see’ if they “qualify” to be added to your mailing list to get special deals and notifications of upcoming special deals or offers. I think this insults the intelligence of your subscribers. Of course everyone will qualify.
Those are just a few different ways to use the squeeze method. Some good, some bad. ALL are used. There are more ways. One is requesting an opt-in before even being taken to the sales page. That bugs me.
Again I prefer the straightforward method.
The principle is easy if you’re honest about it. Offer something of value in return for them subscribing to your list
The hard work is in keeping those subscribers AFTER you get them on your list.
Long and boring books have been written on how best to keep subscribers.
Some would say you mail them every day with an offer – others that you don’t mail more than once a month.
I have a rule of thumb that works for me. I look at those lists that I choose to remain on (and there aren’t many) and work out why I haven’t unsubscribed.
Squeeze page building is such a huge deal, and rightly so, there are a plethora of products that were created just for this process. All designed with ONE goal in mind. . . .to help you build a great squeeze page.
I don’t think you need anything except a bit of care and attention to build a large, responsive list.
Offer a good service or product for free in return for the visitor trusting you with their email address and name. Remember this is like a marriage – once you’ve got them signed up you can’t afford to take them for granted – you have to offer them quality freebies and content as well as trying to sell them stuff.
It’s a fine balance – sign up for some guru lists and you’ll quickly learn how to do it (and how to NOT do it).
Your list is worth thousands of dollars to you each and every month – look after it.