What’s the best way, if you want to build your followers, what do you think? Let’s talk about Instagram.
We create hundreds if not thousands of articles of blog content, for what reason? Its because we want to surge traffic. But there must be a better way to get traffic than just cranking out thousands and thousands of articles. Today I’m going to break down the new form of content marketing.
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic.
As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings.
SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one. How to Make Money Blogging?
The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don’t list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what your time line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well.
PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get.
All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can reap the benefits of free traffic later on.
For any business to properly succeed in the current hectic market, it pays to make sure that you are targeting your intended audience. If you’re not reaching your customer bases, then there is little chance that your business will survive. There are a few tips that you can follow as a business owner in order to accurately target your intended audience.
Know Who Is In Your Demographic
A large part of reaching your intended audience is knowing who that audience is. This means understanding the demographics of the people your business is trying to reach. Think in terms of gender, age, location, interests, and other such aspects. If your business is an upscale cafe that caters to professionals, you want to make sure that you are presenting it as such.
Determine What Your Product Can Do For Them
It doesn’t do any good to know your audience if you cannot properly present what you are offering. You may have an understanding of what your business has to offer to your customers, but your audience might not. Look at what you offer and what it can do for your audience. Does it solve a problem? Does it improve their lives in some way? Think about what the business does for them. Once you have that established, think about what can be done to motivate them into paying for it. Is it of a good quality? Are they going to want to come back for more? The message you’re trying to send to your audience needs to match your audience and their wants in order for it to be understood. 8 CRO (Conversion Rate Optimization) Tips for e-Commerce Sales
Know Who Your Competition Is
The current economy is a bit crowded with many different businesses competing with one another for the same customer base. Similar businesses can cause confusion amongst their audience if they are presenting the same thing. In order to properly reach your intended audience and prevent any wires from being crossed, it is best to know who your competition is and what they are doing. This can help you make sure that you are presenting yourself as the better option for your audience.
2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what’s going to happen in 2021?
What is your first thought when you think of this word?
A person living on the streets begging for money?
If you’re British you might think about arses.
Well offline either is a pretty good description
However when you think about ‘bums’ online there’s now only one thing it really means – BUM MARKETING.
Marketing “bums” are folks that elect to take the easy way to earning profits online. And here’s how the real bum marketers do it…
A Marketing “bum” will either write their own, or rewrite another author’s 300-800 word article in several places such as free article directories, or on their own web sites including blogs.
(In case you wondered blogs are a great place to post articles.)
But, within the articles, they tuck away a few different money making methods such as Google Ads, affiliate links, and links to their own select web pages that are designed to sell ONE product at a time (any more than one product and most people get confused and leave the page)
Cleverly – all those little money-making methods are related to the topic discussed inside their article.
So for example an article on viral marketing would include a link to an affiliate product about viral marketing (if you buy it, the bum marketer would get maybe 50%).
The web page links in the article would link to another product on viral marketing – perhaps one actually written by the bum marketer.
The google ads displayed would also link to viral marketing products and the clever bums would also have an opt-in link to a ‘free viral marketing newsletter’ just in case you didn’t want to buy anything instantly so they can mail you later with offers.
What’s really cool about Marketing bums is the fact that they do next to nothing besides writing up short little articles and offering them for free to anyone and everyone who wants to read them, and still manage to make pretty good profits.
Here’s the Master Key Secret
It’s the people who use their articles that do the work for them – they’re the ones who spread the articles, and therefore the reputation and LINKS of the bum marketer.
After the money starts to come in they can even outsource the article writing (paying $20 for an article to be written) so they don’t actually have to do ANY work themselves. Genius.
So, effectively they earn money from giving away free information. Beyond that, they also build up their reputation as a person of value to others by providing such valuable information for free.
It’s a win – win situation and that’s exactly why the gurus give out so many free reports.
It’s not because they’re nice people or want to help you with free info – IT’S BECAUSE THEY MAKE SO MUCH MONEY FROM DOING IT THEY’VE ABSOLUTELY NO DESIRE TO STOP.
Obviously this method isn’t “new”, but it IS a method that brings positive results to those who use it.
I often wonder how many people just don’t realize how powerful this method of making money is. We all pay lip service to bum marketing and how great it is, but who actually uses it?
Well I’ll tell you now I do.
Because it brings me tens of thousands of dollars a year.
Of course, everyone will earn a different amount.
Some will earn little. And some will earn a lot. It all depends on the effort you put in.
If you only release, or publish, a handful of articles sprinkled with your money making devices, then you can only expect to see a small return from your efforts.
If you get the process as automated as possible using freelance writers you stand to make a lot of money. A ton of money.
The more bum articles / viral products you have out there, the more money you’ll make.
There’s more to bum marketing than I can cover here but here’s my point.
Gurus DON’T give away freebies because they’ve ‘earned more than enough money and now it’s time to give something back’
They’re not like that. They may have made enough money but they want more. Much more.
Get hold of every ‘free’ bit of information issued by the gurus and study it carefully. Then copy the exact same method but use different information.
If they have a report about adsense that links to two websites and an affiliate program, write one about blogging that links to two websites and an affiliate program.
Put your links in the same places as they do – word the links the same. Look at the introduction, the way in which they distribute it, where they give it away for free etc and DO THE SAME with your subject.
It’s basically a master class on Bum Marketing provided free of charge for you by the guru.
Use it. Most people just look at the free material, maybe read it and that’s that.
FORGET the free material. Look at the method.
It could earn you a LOT of money.
That’s the secret they DON’T want to give away for free – without realizing it’s exactly what they ARE doing – you just have to know where to look to get it…and now I’ve just told you.
All too often, a website does not get traffic simply because there are no real and reliable efforts carried out to do so. Sometimes, this is because of a lack of knowledge as to how to go about it, but most times, it is more due to the habit of overanalyzing the issue and not taking action.
What is constantly not realized is that even if the action taken is not perfect, some action is far better than no action at all.
Best advice as far as generating traffic is concerned is therefore to pick something, and stick with it. Then, once you’re done, pick something else and stick with that too. This way, at very least you’ll end up with a couple of well developed streams of traffic, which may not be perfect, but will still end up bringing in visitors.
Let’s look at some of the best sources of traffic that you should be tapping into:
1. Search Engines
When anyone is looking for something online, where is the first place that you think they’d head? That’s right – search engines.
For a long time now, search engines have been at the very heart of the internet experience, by being the navigation method of choice. All that has changed is the popularity of various search engines over the years, with Google currently dominating the pack by a king-sized margin.
With this in mind, it is reasonable to want to be getting your slice of the pie as far as search engine traffic is concerned, and how that can be done is simply by ensuring your pages start to show up within the first page (or at least, first few pages) of search engine results for terms of your choice.
These ‘terms’ are known as keywords, and they’re what form the brunt of how you can get targeted search engine traffic.
Basic Keyword Research
In order to find out what keywords to aim for, there is some research that needs to be done. Fortunately, it isn’t too complicated a process, but there are just a few concepts behind selecting ‘good’ keywords that should be discussed.
- Search Volume
Basically, it is the amount of searches of the keyword you’re looking at, and is either measured as ‘searches per month’ or ‘searches per day’. It should go without saying that more searches is definitely better.
- Competing Websites
For each keyword, there are bound to be at least some competing websites also targeting the same term (although, maybe not by purpose). Just searching for the keyword you’re looking at in Google will give you an idea of how many competing websites there are. If there aren’t many, then that’s great for the keyword.
So essentially, what you’re looking for is a high number of searches for a keyword with very little competition. One of the easiest keyword tools to get started with is Google Adwords Keyword Tool.
On top of that, to further narrow down keywords, there are the questions of how targeted it is, and also, how profitable. A targeted keyword is really just one that relates to the niche that you’re in fairly well, but profitability of a keyword is a completely different kettle of fish.
One of the most common ways that marketers measure profitability is to see if, when the keyword is searched for on Google, any advertisements appear. If they do, then chances are that it is a fairly profitable keyword.
The other way to do so is simply trial and error.
Based on these considerations, it should not be too difficult to come up with a reasonably sized list of ‘good’ keywords that can be used to target search engine traffic.
Creating Keyword Rich and SEO-d Content
Once you have a list of keywords, all that remains is to insert them into your content creation. Now, this does not mean you should ‘stuff’ them in as much as possible, because at the end of the day the traffic that you’re getting will be in the form of actual people, who probably won’t respond too well to illegible ‘stuffed’ keyword content.
Widely accepted by both search engines and people is the common 1% to 3% keyword density rule. All that means is that you should, for each keyword, have between 1 to 3 appearances per 100 words. If it is a particularly ‘long’ keyword, then limiting it to 1 or 2 is more than enough really.
Fairly effective as far as formulas go is the idea of having the presence of 1 ‘short’ keyword and 2 ‘long’ keywords per article or piece of content.
As soon as search engines latch on to these keywords, you’ll at very least have your website appearing in the right ‘target’ bracket. So, all that would remain is to actually start scaling the pages until you appear as close to the top of the search results as possible.
For SEO purposes, while meta-tags are largely unused nowadays, it still is a good idea to have them in there, just in case. Title tags and description tags in particular are important, with keyword tags of lesser value, but still occasionally relevant.
Realistically, it never hurts to cover as many bases as possible as far as SEO is concerned.
Importance of Backlinks
How you end up near the top of any search results actually ties in closely with the algorithm that search engines use to ‘rank’ websites. Different search engines would do this differently of course, but it is only logical to focus first on the largest and most widely-used search engine of them all: Google.
Far as Google goes, there is one thing that has been proven to affect search engine rankings, and that is actual links by other third-party websites to your own, which are called ‘backlinks’.
For all purposes and effects, these ‘backlinks’ are counted as ‘votes’ regarding the quality of your website, and is based on the logic that the more websites that are actually linking too you, the better your website must be.
Due to this, one of the ways to start scaling search engine results is to start building up a reliable base of backlinks. Admittedly, the ‘quality’ of those backlinks does count too, and link-exchanges do not tend to work anywhere near as well as a backlink from a high authority (and high Page Ranked) website.
Note: Page Rank is basically a quantity, between 0 and 10, which Google assigns to websites based on how ‘good’ its algorithm thinks they are.
Later on, we’ll talk about social bookmarking, but at this juncture it should be enough to note that social bookmarking is one way to get backlinks. Similarly directories are too, as are forums and blog commenting.
We’ll be discussing the latter two a bit later on too. But for now, that should suffice.
Warning: Do not build backlinks ‘too fast’ or Google could latch onto your website and penalize you. Backlink building is fine, but ‘spam’ is not, and if you’re getting 1000 new backlinks in a short span of time, it could end up being flagged.
2. Social Bookmarking and Social Networks
Commonly known as ‘Web 2.0’ promotion, social bookmarking and social networks form a new type of promotion that has rapidly gained ground. Previously, it was mentioned that these represented a valuable source of backlinks, and that much is certainly true.
However, apart from the backlinks that come as part and parcel of marketing efforts involving these websites, there is also the additional possibility of receiving traffic through those backlinks. After all, if there is an interesting bookmark that draws the attention of the crowds of people who flock to social websites, then there will probably be a correspondingly high amount of visitors who want to know more.
Despite this, there are two things that one should be aware of regarding social bookmarking, and social networks:
- Not every piece of content is going to do well in social bookmarking websites. For the most part, the content that does do well when social bookmarked is those that are deemed to be ‘fresh’, ‘hip’, expertly informative, or even controversial.
- Research has shown that traffic from social bookmarking websites tends to have a very high ‘bounce rate’. What this means is that very few visitors that come in through social bookmarks will actually end up staying around long enough to browse your website.
- Some social bookmarking websites are very niche specific, so finding those in your niche could presumably not only increase the value of the backlinks obtained, but also allow you to do much better due to the relevancy and automatic targeting of traffic.
Being a relatively easy and painless way to gain backlinks, and also build up yet another traffic stream, social bookmarking is certainly worthwhile.
3. Article Marketing
Another easy way of gaining both backlinks and traffic, article marketing is more powerful than many first realize. In fact, some people use it solely for the backlink value, and by doing so, are ignoring a potentially incredible source of extremely targeted traffic.
On the whole, the entire process of article marketing could be summed up by describing it as writing an article, and submitting it to article directories. By including a link of your choice in the ‘resource box’, you will be gaining back links.
However, if it is to be a true source of traffic, then there is much more to the process than simply that. Firstly, the article must be keyword targeted, just like your content, in order to enable people to find it.
Apart from that, the article itself must be a ‘presell’ of your website, albeit in a non-promotional way. Good articles for submission are those that relate to the content of your website, and guide the reader to the resource box which would contain a call to action.
It is here that the article culminates its usefulness, and the call to action should be convincing, and supply the reader with a good reason to want to visit your website.
Note: To further get readers to visit your article, some basic promotion of it through social bookmarking, could help it rank higher and thus increase the traffic flow.
One argument regarding article marketing is that it is a ‘short term’ solution, which basically requires you to submit content to a third party website as opposed to building up your own. While this is very true, at the same time, it is a way that you can tap into the already-high page rank and reputation of article directories.
What you end up with is a high-up search result that basically advertises your website, which is not too shabby at all.
4. Pay-Per-Click (PPC) Advertising
Speaking of advertising, yet another great way to gain traffic is to advertise. Through PPC advertising, whereby you only actually pay when your advertisement is clicked, you end up essentially paying per visitor.
As far as value for money goes, this would seem to be a no brainer.
Running a PPC campaign however, is slightly more involved than it sounds. Where there is high competition for a certain keyword, you’re going to need to pay more per click for your advertisement to appear often. Thus, it boils down to a question of keyword research again, and finding targeted, but low-competition keywords which you can then exploit.
Properly carried out, this is one of the easiest ways to gain traffic quickly, though admittedly, you do have to pay for it.
For almost every niche, there are forums around online where people would flock to discuss the issues that surround it. Naturally, this represents a base of potential traffic that you could tap into, but the question that should be asked is, “How?”
Obtaining traffic from a forum can sometimes be a long process. Most good forums tend to have been established, and you will have to establish yourself within the forum so that the others there view you as an important and trusted contributor.
If you can accomplish this, then your suggestions are bound to be taken more seriously, as will your links.
Before you get to this level though, you can always start off by including a link in your signature, as is the generally accepted practice with most forums. Be sure to read and abide by the forum’s rules though, the last thing you want to happen is that you end up getting banned for some offence that you did not realize was an offence.
Who knows, once you are very reputable, you could end up tapping into a huge stream of traffic from a forum.
6. Blog Commenting
Quite frankly, this has fairly similar characteristics as forum posting, but in most blogs there is no real need to build up a reputation. Just find blogs in your niche that welcome commenting, and are not opposed to having backlinks posted, and comment away.
Be sure that your comments and links are relevant though, else chances are that the moderators will act swiftly to remove them.
Keeping Traffic Flowing
After the initial traffic bases are mostly covered, you could even entertain other options to keep your traffic flowing in. List building, Joint Ventures, and setting up your very own affiliate program, are all fairly decent options, but work best after you’re already somewhat established within your niche.
As long as the basics we’ve been covering above are there though, you should be receiving a fairly steady and decent amount of traffic, even in the most competitive of niches.
All that it is left for you to do then is start converting that traffic into sales, and you’ll be well on your way to the thriving online business that is coveted by many.
Creating content can take time and effort away from other things you could be doing for your business. It’s definitely not a magic pill that you can use to experience instant profit making results. It is however a very valuable process you can use multiple times to build your business.
As with any marketing endeavor, you have to take the time to create a strategy, organize a plan and determine how you will measure a content marketing campaign. Yes, this takes time but it is time well spent. Here are some statistics that show the value of creating content.
- According to Nielsen, 58% of consumers trust editorial content.
- 80% of business decision makers prefer to get company information in a series of articles versus an advertisement
- 61% of consumers say they feel better about a company that delivers custom content and, they are also more likely to buy from that company.
- B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
- Interesting content is the top 3 reasons people follow brands on social media.
Since content marketing is still fairly new, its benefits are still being determined but these numbers are more than promising. In the few years that businesses have been incorporating content into their marketing strategy or creating marketing strategy around content, it has provided great value.
If you’re on the fence about content marketing because you’re wary of making the investment, consider that you’re already doing some form of content marketing without even realizing it. Your website, emails and company newsletters are all forms of content that you use to contribute to your company’s brand.
You may not realize it but you are already using content in your company business even if your intent isn’t to garner sales from it. Now it’s time to change how you view the communication pieces you create for your company. Everything you create has the ability to drive sales or build an audience.
Since you’re already creating content for your business, shouldn’t it help your bottom line?
Here are some additional benefits to help get you off the fence:
1. Content marketing is cost effective
The root of content marketing is information that you already have. All you need is to put it in a format that can be easily shared and digested by potential customers. Some of those formats are free to create and distribute as will be discussed later. They do take time but once you’ve created a strong piece of content, it can often be used multiple times to generate income. So while the initial time investment may be fairly high, over time the benefits gotten from that piece of content will make that investment worthwhile.
2. Content marketing helps you build a relationship with your audience
Any time you communicate with your audience, you make room for a dialogue which leads to a relationship. Brand loyalty comes when consumers have a relationship with a brand. Before content marketing, that relationship usually took years to develop. Now you can do it in a much shorter amount of time by sharing content that helps put a face to your company and brand. Pulling back the corporate veil to share insights into what drives your company and the values it represents helps create a much more meaningful connection with consumers. Content is the tool you can use to do that.
3. Content marketing lets you be a resource
By sharing valuable information and insights with people, you can demonstrate the value that your company can provide. By presenting yourself as a resource, it gives you the opportunity to build a level of trust before people become customers. When customers trust you, they’re much more likely to become long-term clients. They’re also much more likely to refer other potential customers to your business.
4. Content marketing gives you a competitive edge
If you’re not a multinational corporation with a huge marketing budget, it can seem daunting to get into the marketplace and compete effectively. You may feel like you don’t have the ability to compete especially if it’s in an industry with a few major players. Sharing content gives you an edge because it levels the playing field. You have a unique perspective and can provide professional insight just like someone at a larger company. Multinational corporations don’t have a monopoly on knowledge.
5. Content marketing isn’t industry specific
Every industry can benefit from sharing valuable information and insight with consumers. You don’t have to be in a creative or entertainment oriented field to benefit from sharing content. As long as you are providing value that people can use, you will benefit from content marketing.
6. Content marketing creates educated customers
Sometimes as a business you spend a lot of time answering the same questions over and over again. This is why many business websites have frequently asked questions pages. It’s done in an attempt to field some of the more common questions asked to ensure that when consumers make contact, they’re knowledgeable. By sharing content, you help increase that level of knowledge even more. It makes your interactions with customers more focused on how you can help than and less focused on why they need your help.
7. Content marketing creates empowered consumers
When people are informed and knowledgeable about something, they’re empowered to make informed decisions. When your customers are empowered, they can be more savvy and easier to work with. People can be appreciative when they are given the ability to become empowered, especially when it’s through the sharing of information. Appreciative customers can turn into long term clients.
8. Content marketing can lead to a viral campaign
While it’s not a great idea to make content solely for the purpose of it going viral, you increase your odds that it will go viral by creating it. It can be tough to make a piece of content go viral largely because the factors that lead to that kind of exposure can vary and are tough to pin down. However, by creating content, you are much more likely to experience a viral piece of content than if you don’t create content at all.
9. Content marketing lets you control your message
When you are the one creating the content being used to represent your business, you can control what that message is and what it says. You can determine who your ideal audience is and craft messages solely for them. You can also determine which piece of content will work best. Sometimes traditional advertising and marketing messages aren’t the best way to communicate with your ideal customer. Content marketing gives you the flexibility and control to do what’s best for your audience.
10. Content marketing allows you to recycle information
When you create a valuable piece of content, it’s always possible to reuse that information for additional purposes. You can turn a white paper into a series of articles and then turn those articles into short videos. The possibilities for what you can do with your content are limited only by your own creativity and imagination.
If the statistics shared at the beginning of this chapter aren’t enough to convince you why you should be using content marketing, these benefits that were just outlined should do it. As a small business, you have to be creative with how you reach your audience. Finding ways you can connect and show your value will go a long way towards building a sustained customer base. Here Are Steps To Start Making Money From Amazon Affiliate Marketing
Content marketing gives you the ability to use your knowledge and experience to differentiate yourself from the competition. You are leaving money on the table if you don’t take full advantage of it. Plus, no one has the same knowledge and experiences as you. Creating content allows you to explore and use your own unique selling proposition.
Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now.
Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.
The media is anything that has been created like blog posts, articles, videos, images or books. What you’re reading right now is a form of content or media. It can be in long form or very short. The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience. When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to click a link, make a call, sign a petition or simply share the information.
The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one sided. Their purpose is solely to sell. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.
It’s not about direct sales to increase your bottom line; it’s about using information to show customers and potential customers that your company can provide value they need to enhance their lives in some way. It’s an indirect sales method that can turn customers into consistent clients.
By sharing content, you are encouraging a form of two way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your company consistently. Today content marketing is best way to Improve Blog Traffic.
The reason you’ve been hearing about content marketing so much is that businesses are starting to recognize that communicating with customers is much more beneficial than communicating at customers. Advertising involves communicating at customers. You put together messages and images you think people will like and you send them their way.
There is no room for dialogue or any type of engagement with your audience. That kind of communication is no longer as effective as it once was. People tend to tune out advertisements so you have to do more of it to make an impact.
People don’t tune out information. In fact, in this age of information, people are consuming it in large amounts. The 24 hour news cycle is a prime example of that. You have news networks that are on the air 24 hours a day sharing information. These networks wouldn’t be thriving if people didn’t want to know information at any given moment of the day. If you are able to contribute to their desire for knowledge and information, you won’t be tuned out.
This is why content marketing should be used by all businesses, especially ones that live in the digital space. You have the opportunity to connect with your audience in a way that is meaningful. You have the opportunity to help quench their thirst for knowledge while providing a product or service to back it up.
Today is another day of Content Marketing Unlocked. I’m going to be breaking out all the different media outlets you can be using to generate more traffic.