Marketing Tip: Squeeze Page Secrets

Squeeze page – a weird term.

You’ve probably heard the term a few times and not quite understood what it means.

Me too.

Most of the people who talk about squeeze pages only have a slight grasp of the concept – it’s just a term after all.

Here’s the important bit – this is what a squeeze page should do, and here’s how I think it works best.

Set Up A Mailing List Subscription Page And Make It The First, And ONLY Page Your Website Visitors See When Arriving At Your Site – so don’t distract them with sales offers or adsense ads or links to other pages. You want visitors to do one of two things (hopefully just one) – either sign up to your list or leave.

2.Offer Some Free Information Of VALUE

Get them to give you their email address and name, and verify (double opt in) if necessary.
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By doing this you build your list and as discussed earlier, INCREASE Your Chances Of Earning Money Over & Over again.

There’s a lot of fuss made about list-building and it is important, which is why in my opinion you should have a squeeze page, if not several as discussed earlier, for your different lists.

There are different ways to use squeeze pages, all of which should end with one result – the customer signing up to your list.

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Here are a few variations on squeeze pages. . . .as used by gurus and not-so-gurus.

Use it as your front, or main website page and only offer a freebie or newsletter. They only get the freebie, or access to your newsletter after they’ve subscribed. This is simple, useable and people know what it’s about – they know what to expect from a set up like this. Suits both parties. I’m a fan.
Get them to sign up AFTER they’ve bought something from you. This in effect means they can only get to the download page after they’ve paid AND given you their email address and name. I don’t like this method – and resent it when I buy something and have to go through this. If you give the option of signing up on the download page then that’s fine but you shouldn’t bully paying customers.
Use it in giveaways. Have a pile of freebies and give them, away in exchange for an opt-in (someone signing up to your list). This includes JV giveaways run by other people. You offer a freebie and get sign-ups in return.
Use the squeeze type page to let your visitors ‘see’ if they “qualify” to be added to your mailing list to get special deals and notifications of upcoming special deals or offers. I think this insults the intelligence of your subscribers. Of course everyone will qualify.

Those are just a few different ways to use the squeeze method. Some good, some bad. ALL are used. There are more ways. One is requesting an opt-in before even being taken to the sales page. That bugs me.

Again I prefer the straightforward method.

The principle is easy if you’re honest about it. Offer something of value in return for them subscribing to your list

The hard work is in keeping those subscribers AFTER you get them on your list.

Long and boring books have been written on how best to keep subscribers.

Some would say you mail them every day with an offer – others that you don’t mail more than once a month.

I have a rule of thumb that works for me. I look at those lists that I choose to remain on (and there aren’t many) and work out why I haven’t unsubscribed.

Squeeze page building is such a huge deal, and rightly so, there are a plethora of products that were created just for this process. All designed with ONE goal in mind. . . .to help you build a great squeeze page.

I don’t think you need anything except a bit of care and attention to build a large, responsive list.

Offer a good service or product for free in return for the visitor trusting you with their email address and name. Remember this is like a marriage – once you’ve got them signed up you can’t afford to take them for granted – you have to offer them quality freebies and content as well as trying to sell them stuff.

It’s a fine balance – sign up for some guru lists and you’ll quickly learn how to do it (and how to NOT do it).

Your list is worth thousands of dollars to you each and every month – look after it.

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Marketing Secrets Unlocked – Bums DO Earn Money. . .Online

Bums.

What is your first thought when you think of this word?

A person living on the streets begging for money?

If you’re British you might think about arses.

Well offline either is a pretty good description

However when you think about ‘bums’ online there’s now only one thing it really means – BUM MARKETING.

Marketing “bums” are folks that elect to take the easy way to earning profits online. And here’s how the real bum marketers do it…

A Marketing “bum” will either write their own, or rewrite another author’s 300-800 word article in several places such as free article directories, or on their own web sites including blogs.

(In case you wondered blogs are a great place to post articles.)

But, within the articles, they tuck away a few different money making methods such as Google Ads, affiliate links, and links to their own select web pages that are designed to sell ONE product at a time (any more than one product and most people get confused and leave the page)

Cleverly – all those little money-making methods are related to the topic discussed inside their article.

So for example an article on viral marketing would include a link to an affiliate product about viral marketing (if you buy it, the bum marketer would get maybe 50%).

The web page links in the article would link to another product on viral marketing – perhaps one actually written by the bum marketer.

The google ads displayed would also link to viral marketing products and the clever bums would also have an opt-in link to a ‘free viral marketing newsletter’ just in case you didn’t want to buy anything instantly so they can mail you later with offers.

What’s really cool about Marketing bums is the fact that they do next to nothing besides writing up short little articles and offering them for free to anyone and everyone who wants to read them, and still manage to make pretty good profits.

Here’s the Master Key Secret

It’s the people who use their articles that do the work for them – they’re the ones who spread the articles, and therefore the reputation and LINKS of the bum marketer.

After the money starts to come in they can even outsource the article writing (paying $20 for an article to be written) so they don’t actually have to do ANY work themselves. Genius.

So, effectively they earn money from giving away free information. Beyond that, they also build up their reputation as a person of value to others by providing such valuable information for free.

It’s a win – win situation and that’s exactly why the gurus give out so many free reports.

It’s not because they’re nice people or want to help you with free info – IT’S BECAUSE THEY MAKE SO MUCH MONEY FROM DOING IT THEY’VE ABSOLUTELY NO DESIRE TO STOP.

Obviously this method isn’t “new”, but it IS a method that brings positive results to those who use it.

I often wonder how many people just don’t realize how powerful this method of making money is. We all pay lip service to bum marketing and how great it is, but who actually uses it?

Well I’ll tell you now I do.

Because it brings me tens of thousands of dollars a year.

Of course, everyone will earn a different amount.

Some will earn little. And some will earn a lot. It all depends on the effort you put in.

If you only release, or publish, a handful of articles sprinkled with your money making devices, then you can only expect to see a small return from your efforts.

If you get the process as automated as possible using freelance writers you stand to make a lot of money. A ton of money.

The more bum articles / viral products you have out there, the more money you’ll make.

There’s more to bum marketing than I can cover here but here’s my point.

Gurus DON’T give away freebies because they’ve ‘earned more than enough money and now it’s time to give something back’

They’re not like that. They may have made enough money but they want more. Much more.

Get hold of every ‘free’ bit of information issued by the gurus and study it carefully. Then copy the exact same method but use different information.

If they have a report about adsense that links to two websites and an affiliate program, write one about blogging that links to two websites and an affiliate program.

Put your links in the same places as they do – word the links the same. Look at the introduction, the way in which they distribute it, where they give it away for free etc and DO THE SAME with your subject.

It’s basically a master class on Bum Marketing provided free of charge for you by the guru.

Use it. Most people just look at the free material, maybe read it and that’s that.

FORGET the free material. Look at the method.

Copy it.

It could earn you a LOT of money.

That’s the secret they DON’T want to give away for free – without realizing it’s exactly what they ARE doing – you just have to know where to look to get it…and now I’ve just told you.

Marketing Secrets Unlocked – Your Product Must Have A Story

Everyone loves a good story.

To make a lot of money online all you need to do is to turn yourself into a master storyteller.

Your product won’t do much if it’s just another ‘how to make money online’ product. But if it has a story – for example ‘Pregnant Abandoned 19 year old almost lost her home UNTIL she found this amazing money making secret’

Now THAT’s a story albeit disguised as a sales page (or is it the other way round?)

It’s corny – it’s hype – but it still sells.

Well.

People need to empathize with you. They need to find common ground with you, because it makes it easier for them to justify to their ‘inner voice’ why they should buy your product.

I’m not going into the psychology of it all here, but every person who reads your product sales page is having an inner discussion with themselves. They’re looking for the ‘catch’ in your sales letter but at the same time they’re also trying to convince themselves why they should buy it.

Experts will tell you differently of course – they’re wrong.

Most experts don’t write high conversion sales copy. I do.

My advice is to listen to your emotions the next time you read a good sales page. It’s like being a child again, listening to a fairy story. You know that it’s not all true – but you want to believe and all you need is a good reason to believe and you’re hooked.

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That reason is personal empathy.

All the best sales pages try to ‘connect’ with you in some way. That’s why the rags to riches stories always work – the ‘used to be in debt but now earn $100,000 a month’ stories work.

Because you are or have been in a similar position, and you want the same lifestyle as the person in the sales copy. They ARE you, in your imagination.

Try split testing your products. Put a sales page that just focuses on the features and benefits of the product on one site, and the exact same sales page, but with a personal story attached.

Watch which one sells better.

Because you can tell (sell?) them YOUR STORY about how you learned to do it.

Gurus use stories to great effect. Read the sales pages of the guru’s big launches. Empathy – personal stories – things the reader can relate to.

It’s a huge selling trick.

Are the stories real………..?

Only the guru knows.

Marketing Secrets Unlocked – IS the gold in the list? It IS if you use this trick

If you’re serious about Internet Marketing, I’d say you pretty much needed to build a list from day one. It can be done without a mailing list but it makes it bloody hard work.

I’ve heard all sort of figures bandied about on the actual amounts you should be able to make from your list. I honestly think most of it is complete rubbish made up on the spot by marketers when someone asks them.

However, although I’m pretty sure there’s no definite answer to how much you should make from your list, I can’t help using the following equation when I assess my own earnings from my list.

I’ll say now that this is irrational and not based on any research – however it works as a rule of thumb for me.

Not counting new launches, affiliate earnings or any other sort of income from my websites – PURELY going off mailing s to my list, I always try to earn around $0.50 per person on my list.

Obviously this doesn’t mean that everyone on my list sends me a dollar (although that would be nice) it means that on average, with some people buying and some ignoring the emails, I average $1 per person per month.

So with a mailing list of 1,000 I’d expect to take in $500 a month from that one list alone.

THAT’S why you should build a list. Because it doesn’t take much effort and it’s a great source of ongoing income. If you need money in a hurry too, you can send out a mailing and have $500 in your account in 24-48 hours.

I know of someone who uses his (very large) list to fund purchases rather than use banks or credit. He tells me he bought a $300,000 house from a single mailing to his list. I believe him.

I’m not going to go into how to build a list because it’s not what this book is about. You can find plenty of free info on the net about this. I use Aweber to manage my lists. Others use getresponse or stand alone software that can be installed on your own server.

To really earn good profits from your mailing list there is a secret. The secret is…

Have More Than ONE List!

That’s it. That’s the secret.

Now, if you only have one list you rely on to earn money then you already know what to expect. $1 per subscriber. But, that equation DOUBLES if you have two lists to pull in profits from. Want to triple it? Then have 3 lists. And so on and so forth.

Obviously it’s not as simple as that. You could argue that a big list would bring in exactly the same sales as a dozen small lists that equates to the same number of subscribers.

Well yes and no.

If you have a large general list you’ll get a percentage of sales sure, but not all the people on your list will want what you’re offering at any particular time.

Some will be into Adsense, some into affiliate courses, some into viral marketing and others into (for example) software, so might not want an ebook on self-development.

See what I mean?

They’ve all opted in to your list to get a freebie (presumably) but what the big boys – THE GURUS do, is realize that to make serious money you need to be more exact about what your list wants, so they have multiple lists.

Here’s how it works. The have multiple opt in pages each offering a different freebie. One might be on adsense, one on affiliate courses, one on viral marketing etc.

Because the opt-in pages are more specialized they know in much more detail what the subscriber is after. So to the list that opted in to get the free adsense course they’ll target mostly adsense and pay per click related products. To the people who opted in for the viral marketing freebie they’ll target mostly viral marketing products.

And the end result is they end up with a much higher purchase rate than the ‘general’ list that most subscribers try to earn from.

Really it’s niche marketing via a list rather than a website.

Instead of $1 per subscriber, they might make $7 per subscriber.

And on a 15,000 list that’s the difference between $15,000 a month and $105,000 a month.

From the same number of people – just more targeted.

Marketing Secrets Unlocked – The Persona Is Quicker Than The Eye

Persona Is Quicker Than The Eye

Did you know that many successful Internet Marketers suffer from professional split-personality syndrome?

Ever heard of a guy known only online as “The Rich Jerk”?

I thought you might have. Old and tired jerk now eh?

Fact remains it was one of the most impressive marketing campaigns in Internet Marketing. Perhaps by accident.

You’ll probably fall into one of two ‘rich jerk’ camps. You’ll either love him or loathe him. He doesn’t care which because either way he wins.

If you love him you’ve probably bought the book. If you loathe him you probably bought the book to see what all the fuss was about.

And if you DIDN’T buy the book I’ll bet you’ve added to at least one forum thread to give your opinion on this genius/doofus.

You (we) have been royally marketed to by the rich jerk. He was headline news in IM land. He got it SO right and his bank account will tell you the same story.

Since the birth of the “Rich Jerk” many an online marketer has tried to follow suit with their own “jerky” persona.

They’re only doing what the gurus say we should do –

And that is, to take what already works for other marketers and improve upon it.

The problems arise when there is no foreseeable way to improve upon what was previously done.

Rich Jerk worked because he was the first. The emotions he sparked ranged from anger to devotion.

People see the same technique coming a MILE off now and won’t give it the time of day.

The people who jumped on the bandwagon mostly only managed to make people feel indifferent towards them, and that’s the kiss of death in marketing. If you’re going to innovate then INNOVATE – don’t be a follower.

This is SO hard to get right. In fact most people who DO get it right aren’t exactly sure why it went right in the first place. It’s like throwing mud at a wall to see if any sticks.

If it does, great – if not you’re just left with a pile of mud and a dirty wall.

Why is why if you’re going to try an innovative method of marketing, you might be better doing it under a pen name, or a ‘rich jerk’ type name.

Because if it doesn’t work you could tarnish your real name (your brand) for good.

Most successful marketers including myself write under more than one name. They don’t make it widely known but it happens.

Working from behind your PC screen means that you can be anyone at all. You can develop different personalities for different aspects of your marketing. There’s nothing wrong in this.

Famous authors do it.

Gurus do it.

I do it.

If you’re trying something unusual or away from your usual brand, think about using another name to do it with.

If John Johnson, writing as Trixie LaMuff delivers first class info that I can use to boost my online business, I don’t care which name, or even gender, is correct. It’s the content that matters.

As long as you don’t do anything criminal or run off with anyone’s money, a pen name is certainly an option.

Yes, I do know the true identity of the “Rich Jerk”, and it’s not hard to do a little research to find it, but that was initially part of the hype – who IS the Rich Jerk?

Pen names – other personas – are common place in many industries. Gambling tipsters use them – rock bands use them to play small gigs – writers obviously too.

It’s a personal decision as to whether you’re comfortable producing products under different names. But whether you’re comfortable with it or not, it’s a good thing to be aware than many big Internet Marketers have more than one identity.

It gives you the scope to try out new ideas.

Don’t dismiss using different personas because you think there’s something morally ‘wrong’ about it. There isn’t.

There is no governing body in IM – no rule book and no referees. Try things out – get crazy – get brave – get drunk – whatever it takes to free up your idea monster.

Pen names give you the chance to be who you want to be. In 100 years this won’t be possible.

Marketing Secrets Tip: Can You REALLY Make Money From “Making Money”?

Can You REALLY Make Money From “Making Money”?

Yes.

Those that have it want more.

Those that don’t have it want some.

And of course, everyone NEEDS it.

I don’t know how many people come online each day trying to find a way of making money, but it’s a lot.

I know I did.

Did you?

Through some luck and a fair bit of hard work I found out how to do it.

And the fact that I am known as a successful Internet Marketer is a valuable commodity. I make money online and therefore I am qualified to teach others how to do the same.

But the problem comes when you don’t know who is giving out true information and who’s is just plain bogus. The new saying ‘fake it ‘till you make it’ is a very real concept online for many marketers.

There are ways to get into the ‘how to make money’ niche without actually making money, and more importantly without scamming anyone. Offers a free master resell rights product just for joining your list.

Once you’ve found your online money making method it gets easier – far easier – to make more because you can share with others how to do it.

This is ONE of the biggest Master Keys to earning money online

WRITE ABOUT YOUR OWN MONEY MAKING METHODS AND SELL ‘EM!

If you can find a foolproof method of making $50 a day from some technique or strategy than people will pay you FAR more than that to share it with them.

$50 a day?

Surely that’s not a big enough ‘secret’ to sell?

Of course it is, because creating money from a PC and Internet connection is nothing less than alchemy to some people – it’s like creating gold from lead.

…..and if you can make $50 a day online, you can replicate the process and make MORE.

That’s what people are buying when you sell your technique in an eBook – not $50 a day but potential…they’re buying the possibility of becoming rich.

And all you need to do is undertake your normal $50 a day process, write it down, take screenshots and sell it.

Camtasia or Camstudio (software) now provide the tools you need to make simple vides of your technique to sell. You’ve probably seen the ones – they show what you’re doing ‘live’ on your PC while you narrate the process.

These are very popular (or we’re told they’re popular) and some say they’ll replace ebooks. Personally I doubt it but they are a great way of putting together a product quickly and effectively.

Should you be afraid of revealing your money making secrets?

No.

Chances are, only a handful of people that buy your guide will ever put the information to ANY use. Sure, they’ll read it. Maybe even get excited enough to take a few baby steps towards beginning down their own money-making path. But very few people ever complete this process. You can’t fight human nature, which is quite a relief for us marketers!

Some clever marketers even give away their techniques for free, holding just one thing back – the TOOLS needed for the job.

Nothing wrong with this – it’s a standard marketing technique.

For example if you write a book about how to make $1,000 a week from your mailing list, and to undertake the process ALL the reader needs is some list-building software.

Guess who’s selling the list-building software for $200??

I don’t do this.

Not because I’m a nice guy, but because I realize that providing an excellent quality money making method will ensure that the next time I decide to reveal one of my secrets it’ll sell well because people trust me and know I deliver a decent product.

Which is my final point here. You don’t have to limit yourself to selling just ONE “How I Make Money Online” product. Methods change or improve over time. So long as you are still learning new methods you remain qualified to write another information product on the subject.

This is one of the biggest tricks of the trade – I’m giving you the Master Keys to open the Internet Marketing money pit here (how many IM clichés can I get into one sentence??)

Once you find a genuine way to make money online, you’ll make MORE money selling the method of how to do it than you will using the techniques.

Marketing Secrets Unlocked – Perceived Value

This is a minefield. Luckily, as marketers it mostly works in our favor.

Would you pay $97 for a book on Amazon?

Perhaps – if it was a huge glossy coffee table edition, or a specialist trade manual related to your work. Most people have a $10 limit for book (real, physical books) in our heads and it’s hard to shake that.

But convert that thought to an ebook and suddenly we’re forking out the best part of $100 for a 30 page electronic publication.

Why?

Because of perceived value.

When you sell an ebook the value isn’t in the physical thing – it’s in the information it contains. Best of all, the value of information is impossible to quantify. For a start information is more valuable to some people than others.

It’s not to do with size either – if I offered you a 600-page ebook on how to make money from adsense or a 1-page document containing next week’s lottery results which would you go for?

But because e-products (which I’m focusing on because it’s what most of us deal with online) can’t be quantified it means we must put some value on them FOR our customers. This basically means telling them what it’s worth (great business eh?)

Now this isn’t as hard as you might think because most people involved with IM know that an ebook can sell from any price between $5 and $1000 (usually $997), but the normal range for an ebook is under $100.

There are some things we can do to improve its perceived value. An ebook of 300 pages is usually (but not always) perceived as being worth more than a 20-page ebook. Of course there are exceptions to this – if it’s written by someone who’s classed as a guru then they can probably charge a little more for it.

But when you’re reading down that sales page thinking ‘I want to buy this ebook’ you already have a rough price in your head. If it comes in between $19 and $47 chances are you’re going to buy it. Anything above this range becomes an obstacle and undoes all the work done by the sales page.

In short, the perceived value you give to your book should be the maximum you can get away with without it becoming something that the potential customer has to think about.

In terms of volume you’re going to have to get around 25 pages minimum into your ebook. Anything less and it becomes something (you guessed it) that the potential customer had to think about.

We don’t want them thinking – we want them to be rushed along in a sales whirlwind of emotion.

Some of my best selling ebooks have been between 30 and 40 pages in length. That’s because I don’t write fluff or padding – hopefully you can see that from reading this.

I could pad my books out to 100 pages and sell them for $97 instead of half that but I don’t because I have respect for my customers, and want to provide (no fluff) quality information, but mostly because I know they’re (you’re) not stupid.

People looking for quality information can spot padding a mile off and it doesn’t go down well.

So to improve the perceived value of your product BUT also to ensure it sells, you might want to do the following:

Sell it at an ‘industry standard’ price – up to $49
Make it over 30 pages if possible, but don’t increase the price based on page value alone until you get over 100 pages.
Don’t make the pricing or (low) page number something that causes your customer to stop and think rather than buy.

Being different can be a real selling point when marketing your product but if you’re going to do it, make sure your product is flawless.

For example I’ve sold a four-page report for $37, but it was a list of resources that were almost impossible to find elsewhere, which is why people were more than willing to pay for it.

Also is was basically a four page list of websites, so the perceived value was actually quite high (four pages lists a lot of websites)

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