Squeeze page – a weird term.
You’ve probably heard the term a few times and not quite understood what it means.
Most of the people who talk about squeeze pages only have a slight grasp of the concept – it’s just a term after all.
Here’s the important bit – this is what a squeeze page should do, and here’s how I think it works best.
- Set Up A Mailing List Subscription Page And Make It The First, And ONLY Page Your Website Visitors See When Arriving At Your Site – so don’t distract them with sales offers or adsense ads or links to other pages. You want visitors to do one of two things (hopefully just one) – either sign up to your list or leave.
2.Offer Some Free Information Of VALUE
- Get them to give you their email address and name, and verify (double opt in) if necessary.
- Build Your Mailing List
By doing this you build your list and as discussed earlier, INCREASE Your Chances Of Earning Money Over & Over again.
There’s a lot of fuss made about list-building and it is important, which is why in my opinion you should have a squeeze page, if not several as discussed earlier, for your different lists.
There are different ways to use squeeze pages, all of which should end with one result – the customer signing up to your list.
Here are a few variations on squeeze pages. . . .as used by gurus and not-so-gurus.
- Use it as your front, or main website page and only offer a freebie or newsletter. They only get the freebie, or access to your newsletter after they’ve subscribed. This is simple, useable and people know what it’s about – they know what to expect from a set up like this. Suits both parties. I’m a fan.
- Get them to sign up AFTER they’ve bought something from you. This in effect means they can only get to the download page after they’ve paid AND given you their email address and name. I don’t like this method – and resent it when I buy something and have to go through this. If you give the option of signing up on the download page then that’s fine but you shouldn’t bully paying customers.
- Use it in giveaways. Have a pile of freebies and give them, away in exchange for an opt-in (someone signing up to your list). This includes JV giveaways run by other people. You offer a freebie and get sign-ups in return.
- Use the squeeze type page to let your visitors ‘see’ if they “qualify” to be added to your mailing list to get special deals and notifications of upcoming special deals or offers. I think this insults the intelligence of your subscribers. Of course everyone will qualify.
Those are just a few different ways to use the squeeze method. Some good, some bad. ALL are used. There are more ways. One is requesting an opt-in before even being taken to the sales page. That bugs me.
Again I prefer the straightforward method.
The principle is easy if you’re honest about it. Offer something of value in return for them subscribing to your list
The hard work is in keeping those subscribers AFTER you get them on your list.
Long and boring books have been written on how best to keep subscribers.
Some would say you mail them every day with an offer – others that you don’t mail more than once a month.
I have a rule of thumb that works for me. I look at those lists that I choose to remain on (and there aren’t many) and work out why I haven’t unsubscribed.
Squeeze page building is such a huge deal, and rightly so, there are a plethora of products that were created just for this process. All designed with ONE goal in mind. . . .to help you build a great squeeze page.
I don’t think you need anything except a bit of care and attention to build a large, responsive list.
Offer a good service or product for free in return for the visitor trusting you with their email address and name. Remember this is like a marriage – once you’ve got them signed up you can’t afford to take them for granted – you have to offer them quality freebies and content as well as trying to sell them stuff.
It’s a fine balance – sign up for some guru lists and you’ll quickly learn how to do it (and how to NOT do it).
Your list is worth thousands of dollars to you each and every month – look after it.