Why Blogging is a Wonderful Way to Create an Online Presence

Blogging is a great way to add new content to your website on a regular basis without the hassles of complex programming commands and file transfer protocols.  For the newbie, nothing can be as frustrating as the inability to get you site up and running. Add to that the task of regular updating contents and you have real challenge at hand! Blogs are lifesaver for these group of individuals or webmaster who wish to create an online presence without the need to master complicated programming languages and technical know-how’s.

How it All Began

Blogging starts as an activity of a small group of pioneers back in the early 1990’s as a way to keep each other updated of the current progress and developments.  What started as a convenient way to share ideas became a world wide sensation as more and more people come to know the wonderful platform blogs offer to anyone with a computer and Internet access.

The explosion of blogging activity started early in the mid 1990’s and continues to soar in popularity as with more free blogging platform made available to people from Internet giants such as Google and WordPress. The free platform offers anyone with the desire to create an online presence to start a virtual log on virtually any topic under the sun that they have a passion for and they can share those pages with the rest of the world.  It gave a deep sense of satisfaction to many blogger who do it simply for the sheer pleasure of blogging.

And then people learn to monetize these blogs.  This creates another revolution as the craze to develop more and more blogs for revenues continue to grow. Many creative ways to earn money from blogging activities were developed and shared.  People are starting to generate real big money from these seemingly trivial hobbies and the blogging industry for money was born.  Now blogging is equated with pure profits and steady income that can reach beyond six figures a month! New strategies are created and people learn to navigate their way though challenges to reach their ultimate goal, to make money from this blogging work.

More Reasons to Blog

Blogs continues to rise in number and currently, there are millions of blogs worldwide competing for attention from the online users.  To be successful in blogging, one need to find out the real reason and motive behind their blogging activities and make sure they are fulfilling those goals. Some blog for the pure pleasure of blogging, and other do it for monetary gains.  People are using blogs in a variety of ways.  Blog is a way to communicate you interest ad thought with the rest of the world without revealing yourself. Additionally, you can get your views out there in the blogosphere while being anonymous at the same time.

The Future of Blogs

Until the next revolution arrives with an even more enticing platform than blogging, this activity is expected to rise in popularity and will continue to be a popular way to express views and opinions share idea, make money, and share opportunities and for a dozen other reasons that only the blogger himself would know.

The future of blogs are bright and shining and it is expected that blogs will soon evolve into a new application that will enhance its application through the use of multimedia, interactivity, real-time applications and many more new features that would make it even more compelling for everyone to own a blog.

How to Use Blogs in Every Imaginable Niche?

Blogs seems to be the next big thing to hit the online world. An innovative product of the Web 2.0 revolution blogs has become an integral part of the online community today. We have seen the ordinary men and women become highly successful blogger and raking in thousands of dollars in profit from this blogging activity. If you are new to blogging, you may wonder how blogs can be used to enhance your own life and your career, no matter what industry you may be currently in.

Blogs can be used to promote any type of product or service online.  It is a free way of getting attention to your stuff and get the word out there. Someone is bound to look for those things you offer and blogs can do a great job getting the message out to the masses. Let’s take a look at how blogs can enhance or more accurately explode the potential within these five major industries.

Multi-Level Marketing

The network marketing industry of the MLM is a very popular niche that is growing rapidly since the 1970’s. There are plenty of MLM millionaires being born whose successes continues to inspire and motivate others to join in the bandwagon as well. Blogs can be a great way for MLM leaders to keep in touch with their fellow members.  It is a free platform for anyone to communicate the latest news, promotions, product launching, meetings and more.

Affiliate Program

Affiliate programs seem to be the latest craze that has produced millionaires in the last few years.  This is the easiest way to earn money by selling other people’s products and services. By being affiliates, you don’t have to worry about the headaches of caring for the development, maintenance or customer support at all-those are done for you.  Blogs can be a great way to spread the affiliate link on each post so that you can get a nice commission on every sale made.

Professionals

All professionals in any field can use blogs as a way to differentiate themselves from others in their industry.  For instance, a lawyer can use a personal blogs to post about his expertise and adventures in the many legal cases that he is responsible for.  This would create a new level of connection with the readers and build a certain level of authority for him.

Students

Students can use personal blogs to communicate with fellow peers and exchange ideas and notes on mutually interesting topics. In fact, if they are having issues completing a particular assignment or homework, the blogs visitor can be invited to post comments that would help solve the problem at hand.

Homemakers

Don’t underestimate the power of the stay at home mum!  These are the new breed of super homemakers who are able to generate huge incomes from the comfort of their homes.  Blogs can be a very good way to start tapping into the online resources. One can exchange ideas and notes and learn new tips and tricks of the trade with fellow blogger.  Additionally, it is a great way to earn some extra money by placing Google ads or affiliate links on those blog posts.

3 Things to Pay Attention to For Better Search Rankings

SEO refers to search engine optimization. It is a process to increase the organic search rankings of a website. There are millions of searches being done online. People search for almost every imaginable thing from how to care for their pets to how to make money from home etc.

While searching, people enter some words or phrases in the search box. These are known as keywords or key phrases. A website owner’s aim is to have high rankings for a lot of important keywords related to the site’s niche.

The advantage of high rankings is that you can get thousands of free visitors to your website without spending a dime on advertising. And this traffic will keep coming to your website automatically as long as your site is still ranking high on the search engines.

What’ more – your site will be getting visitors even while you are sleeping, eating or enjoying time with your family.

In order to enjoy all these benefits, we need to optimize our website in a certain way so that it stands a good chance of ranking highly in the search engines. Each search engine is different and gives priority to different factors.

It may be almost impossible to optimize our website keeping all the search engines in mind. Thankfully we don’t have to do so. If we focus on just the top 3-5 search engines, it should be sufficient for us to get thousands of free targeted visitors.

Start Your SEO Efforts from Here: 

Let us discuss 3 important areas you have to focus on first in order to optimize your website for higher rankings.

1. Pay Attention to Title: Each webpage has a title. What you place between the title tags is very important from SEO point of view.

You should place your most important keywords which you are targeting in the title. The keywords should be placed in the title is such a manner that it should make sense to humans also.

Our webpage titles should appeal to search engines as well as human visitors. If your title is just a bunch of keywords without much sense or appeal, then people will may not click to visit your site even if you have a high ranking in the search engine.

2. Pay Attention to Header Tags: Header tags are like subtitles of your page. Again header tags are important from human as well as SEO point of view.

Header tags should also contain your important keywords so that the search engines understand what your page is about. These header tags are also important for human visitors to your website. If someone is just scanning your article, he/she can read through the subtitles to decide whether the article is of their interest and deserves to be read further or not.

3. Pay Attention to Content: Your articles should be of good quality and useful to the reader. They should serve some purpose.

The article should contain your important keywords written in a natural manner so that it makes complete sense to human readers also. If you write high quality content and spread your important keywords throughout the content then stand a good chance of impressing the search engines as well as human visitors.

These are the 3 most important parts of your webpage you should pay attention to if you want to gain high search rankings. The benefits of top rankings are immense. So start paying more attention to your article titles, subtitles as well as the actual content.

If you do so then you can reap the benefits in terms of good search rankings as well as high conversions from website visitors.

There are many other factors that need your attention in order to improve site rankings, but all efforts should start from here. You should first and foremost try and optimize your content then worry about other factors.

Why Content is the Most Important Thing on Your Website?

On the off chance that you are maintaining a business and plan on getting the perfect measure of visitors to your website, then you most likely definitely realize that advertising is the most ideal approach to get that to occur. What you probably won’t know, notwithstanding, is that it is so essential to have the perfect measure of content on your website too. Content advertising is similarly as significant as online media showcasing and the entirety of the other kinds of promoting out there today. With that being stated, perused on underneath for a portion of the reasons that content is essential to the achievement of your website.

Why Is High Quality Website Content So consequential?

It Strengthens Your Message

It is critical to understand that you can strengthen your message by having dependable and cutting-edge content on your website. On the off chance that you have the correct content and work to ensure it is solid, you won’t just assistance your customers yet set up that your brand is legitimate and worth purchasing also. Without the correct message on your website about your business, you are well-suited to lose more than you gain with regards to customers or visitors to the site.

Gets the Word Out There

Whether it’s recordings, web journals, infographics, or sound, having content on your website gets the word out there to your intended interest group. Without content on your website that is identified with your business, you will just have an exhausting site with no message and no expectations of pulling in customers to your business, so you can show them exactly how stunning your brand and your item are.

Teaches and Helps Your Customers

Having dependable, modern content on your website is one incredible approach to instruct and support your customers. The content supports remarks and questions that you will need to stay aware of and answer as well as could be expected.

These are only a couple of the reasons that content is critical to the accomplishment of your website. You need it to ensure that the content is solid and exceptional, nonetheless, are it will do you great at long last. Here are best tips to improve conversion rates to boost your ecommerce sales.

A Simple Hack to Generating 93% More Ad Revenue

Today I’m going to share with you a simple hack to generating 93% more ad revenue.

RESOURCES & LINKS:

____________________________________________

Ezoic: https://www.ezoic.com/

Google Optimize: https://optimize.google.com/optimize

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Now this hack works extremely well. I’ve tested it on a lot of websites, some websites I’m seeing even a bigger increase from this hack. Some websites I’m seeing a little bit less. But when you average it out, the industry is getting roughly 93% more ad revenue from this hack. And I bet you you’re not using it at all.

So how do you make money from your publishing website right now? Well, you probably make money through AdSense. And if you know me, I’m not a huge fan of AdSense. But if you run AdSense along with other display ads, it actually is a very good strategy, as long as you’re using the right optimization and testing.

But if you want to do really well with AdSense, or any ad format out there, it takes a lot of testing. And as a publisher, this is why you have to perfect everything when it comes to your ads. Because if you don’t, advertisers aren’t going to keep bidding more money for ads on your site. And if they don’t, then you’re not going to make that much cash.

And if you make sure your experience is great, you can decrease your bounce rate, which in turn will boost your SEO as well. If you create a terrible experience and you just shove ads everywhere, and people don’t like it, and they bounce away, it’s going to screw up your bounce rate, your page level experience, which in turn is going to decrease your rankings in the long run.

So let’s go over how you can optimize your ads and some of the variables that you control, and some of them that you can’t. So when you’re running A/B tests the real simple approach is pretty much you’re comparing one variation to a other. You’re comparing how a ad spot in one location may do better versus a different one, or how a ad size in one area is doing better or worse than a other. And you’re tweaking these things to see which variation is going to cause you the most lift, and that’s the one that you eventually end up rolling out and making permanent, because that impacts your revenue in the long run and makes you more money.

Keep in mind that ads have the ability to dilute other ads. As I mentioned earlier, advertisers adjust their bids. Now in a study by Ezoic, it was found that publishers that optimized for CPMs, their revenue often went down.

So why is this? Well ads impact the performance of other ads, and ad bids get adjusted over six to eight week periods. And that’s why I mentioned when you’re running your tests you want to run them for a few weeks, more than a few weeks technically.

You want to run them for usually a month to two months because within that period you’re going to start seeing bids getting adjusted. So what I end up using is this tool called Ezoic. I’ve been using it for a while now. It’s a good software. It uses artificial intelligence and machine learning to optimize base on a lot of different data points. So think of it this way, when I’m optimizing my own website I end up having visitors.

They take literally billions of pieces of data, and I literally mean billions of pieces of data. And then from there they automatically start optimizing.

So Ezoics main purpose is when you end up running your tests that can take you months if not a year, if you’re doing everything manual, and keep in mind it’s not about just how fast you move, it’s also about how many visitors you have.

What they do is they take data points across all the different websites in your category, and even in other categories. They look at all the different visitor types, what you have, what other people have, they get all these data points. And instead of it taking weeks or months, it does it literally in minutes, because they already have this data on what’s working, and what’s not working.

So in essence, what they’re doing is their ads are set up on a per visitor basis meaning ads will be delivered depending on the person who’s visiting your site and looking at them. And it takes into account user experience, which is very, very important.

The big takeaway I have for you is when you’re optimizing for ad revenue, don’t just optimize for income, optimize for revenue, and user experience.

And you can do that in many ways. You can do that an automatic ways through Ezoic, or you can try to do it manually. And of course, time is money.

Steps To Start Making Money From Amazon Affiliates

Step-By-Step Guide To Optimizing Your Blog WordPress Perfectly

Step-By-Step Guide To Optimizing Your Blog

Optimizing Your Blog

When it comes to WordPress blogs, they are exceptionally easy to optimize. In fact, it should take less than 30 minutes to fully optimize and tweak your blog’s default settings so that it will position itself well within the search engines.

Here is a step-by-step guide to optimizing every blog you create:

To begin, log into your WordPress admin panel and click on the Settings tab.  Under General Settings make sure that you enter in your blog title and tagline.

For your blog title, do not just enter in your domain name but instead focus on entering in keywords that relate to the theme of your blog based on the content you intend to create.

For example, if I was creating a blog that focused on the cake decorating niche, my blog title might be something like this:

Wedding Cake Decorating – Secret Techniques To Creating Gorgeous Wedding Cakes

Just the same, my tagline would also incorporate my keywords:

Example: Wedding Cake Decorating Secrets

Under the “Membership” option click both fields, “Anyone Can Register” and “User Must Be Registered And logged In To Comment”. Then, click Save Changes.

Next, click on the Writing tab to configure this area. Within the Writing section, you will want to add a list of blog ping services. 

Pinging your blog simply means that each time you update it, you are able to send an alert out to blog directories and news sites telling them that your blog has fresh content. 

Copy and paste the following ping service list into the text box at the very bottom of the Writing sections’ page.

http://blogdb.jp/xmlrpc
http://bulkfeeds.net/rpc
http://coreblog.org/ping/
http://ping.blo.gs/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogs.se/
http://rcs.datashed.net/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.pingomatic.com/
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2

Blog Page Titles

There are a few things to keep in mind when you are entering in titles for your blog posts and pages.

Search engines like Google.com only show the first 70 characters of your title within search results, so be sure to include your most important keywords within each title, stripping away any extra words that you just don’t need. 

Focus heavily on your primary keywords, and make sure that your blog’s page titles vary, so that each one contains a different set of keywords and phrases, relevant to your niche market.. 

Meta Tags

Meta tags are very important in ensuring that your blog ranks well within search engines.  The All In One SEO Pack plugin that we activated will make this exceptionally easy to do. From within your WordPress admin panel, click on “Settings” and look for the All In One SEO link.

Click it to load its option page.

Here you will be able to enter in the Home Title.

If you want to use the main title that you entered earlier, just leave this blank and it will use your default blog title.

Home Description

Once your pages rank within the search engines, potential visitors will see your description and title, so be sure to enter in a detailed, relevant description about the subject matter of your blog.

The tag plugin is available from:  http://code.google.com/p/simple-tags/

When creating content, including page titles, meta tags and even category titles, be sure to always focus on including relevant keywords relating to your niche. 

To do this, create a keyword swipe file that includes a broad range of keywords that target your market, and do your best to always include a handful of keywords with every post or page you create.   Search engines will place more weight on keyword phrases that appear within the first few lines of each individual blog page or post, so be sure to keep that in mind when constructing your categories and content so that the most important keyword phrases are used at the beginning of the content.

Keywords

The All In One SEO plugin can generate these based on the categories that you will create, or you can enter them in manually.  Choose relevant keywords and separate them by commas’.

Example:

making money blogging, blog money, blog cash, monetize blogs, blog payment, pro blogger, etc.

Next, click the “Rewrite Titles” option so it’s activated. 

Scroll down until you see “Use Categories For Meta keywords” and tick this on to activate this feature as well.

Select to use noindex for Categories and Archives.

Click to activate Autogenerate Descriptions.

Leave everything else as is, and click Save Changes.

The next step is to ensure that your blog is included within search engines like Google, but also blog based communities such as Technorati.

In order to do this, click on the Privacy tab and click the link that indicates your blog will be visible to everyone, including search engines.

Next, I set up permalinks in settings. Setting your permalinks correctly will help you rank better because they will contain relevant keywords based on the different page content that you create.

Click on the “Custom” option and paste the following into the text box (double check for accuracy to ensure it matches with no extra spaces!)

/%postname%/:

To include the category, you change it to:

/%category%/%postname%/.

Doing this will modify your website URL’s so that they are search engine friendly, featuring your category titles and post / page title with your chosen keywords. This makes the URLs on your blog look like this:

http://www.yourdomain.com/category/this-is-the-name-of-your-post

If you had already created posts, you will want to ensure that those who visit your older URL’s are instantly redirected to your new pages. You can use the free “Redirection Plugin” to ensure that people are not directed to nonexistent pages.

Redirection Plugin: http://urbangiraffe.com/plugins/redirection/

The next step is to ensure that your blog is included within search engines like Google, but also that it is featured within blog-based communities such as Technorati and Feedburner.

In order to do this, click on the Privacy tab and click the link that indicates your blog will be visible to everyone, including search engines. Click “Save Changes” to complete this step.

Let’s take a look at the options under the “Discussion” tab. You will want to ensure that the first three options are enabled, so that other blogs are notified whenever you link to them, and that you are allowing pingbacks and trackbacks.

Pingbacks: Are when someone (Person 1) posts on their blog and someone else (Person 2) posting to their own blog links back to person 1. This automatically sends a pingback to Person 1 when both have pingback-enabled blogs.

Trackbacksare a way to notify blog systems that you’ve linked to them. If you link other WordPress blogs they’ll be notified automatically using pingbacks, so no other action necessary.

Step By Step Guide To Affiliate Marketing: 5 key Fundamentals

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards its affiliates for per customer brought by the affiliate’s own marketing way. This marketing is not overly cost-intensive because affiliates do not need to have their own products. Few affiliate marketers prefer to pursue cost intensive promotional campaigns to earn commissions, while others go through the organic way. These both affiliate marketing strategies could be effective but for people starting out in this business, the organic way is the sustainable sensible option. Organic way involves the following 5 fundamental steps:

• Choosing the right niche

• Selecting a communication platform

• Using valuable content

• Monetize your traffic

• Scaling up and sustaining your business

Choosing the right niche

There are 2 tasks in this process. The first one is to find a gap in the marketplace that you need to fill. This one is the research phase of the process and catching this right would set you on solid ground. Next part of this process is to identify the gap within a niche of interest to you.

The reason behind this is looking simple but it’s very important. When you do what you love, then it is no longer a task. You will be required to create content around this subject for a long time, so it would be easier for you if you found the interesting niche. Finding a niche requires a balancing act. While a niche of interest is key. Your chosen niche should be profitable. There are many ways to find a profitable niche. You should research the products and services within the niche and content potential.

Selecting a communication platform 

The second step for successful affiliate marketing having a medium to communicate and share your insights with your audience. This would involve creating website and content. Your website and publications would be your way for communication with your audience.

Creating Valuable Content

“Content is king” is a phrase to remember. To achieve success, you need your targeted traffic and that comes through creating valuable content. Delivering value to your audience is very important to achieve success.

If you offer valuable content to your audience, they will stick around. There are several techniques and resources that will help you achieve lots of traffic, but this will dissipate if your content is not considered to be valuable for your audience.

Monetize Your Traffic

Monetizing traffic is what affiliate marketing is all about. You get commissions through affiliate promotions and advertising. For instance, if you are recommending a product or service, your audience will reward you for the value provided by your recommendation. Google AdSense is one of the best ways to monetize your traffic. This program is run by Google.

Scaling Up and Sustaining Your Business

If you took care of the last 2 steps correctly, you should be able to generate repeat business. Scaling up your operations many times requires doing things such as outsourcing or bringing in more resources. This would enable you to grow your business. To sustain your business when you are scaling up, you must ensure that those values that have to deliver your success in the first place are not compromised. If you care and evolve correctly, you will be able to sustain and grow with success. Scaling up your business with sustainability in mind ensures that you are on solid ground.

Conclusion

Mastering these fundamental costs effective steps would set you on the right path towards success within any online business.

Why You Should Use Content Marketing?

Creating content can take time and effort away from other things you could be doing for your business. It’s definitely not a magic pill that you can use to experience instant profit making results. It is however a very valuable process you can use multiple times to build your business.

As with any marketing endeavor, you have to take the time to create a strategy, organize a plan and determine how you will measure a content marketing campaign. Yes, this takes time but it is time well spent. Here are some statistics that show the value of creating content.

  1. According to Nielsen, 58% of consumers trust editorial content.
  2. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement
  3. 61% of consumers say they feel better about a company that delivers custom content and, they are also more likely to buy from that company.
  4. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.
  5. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
  6. Interesting content is the top 3 reasons people follow brands on social media.

Impressive, right?

Since content marketing is still fairly new, its benefits are still being determined but these numbers are more than promising. In the few years that businesses have been incorporating content into their marketing strategy or creating marketing strategy around content, it has provided great value.

If you’re on the fence about content marketing because you’re wary of making the investment, consider that you’re already doing some form of content marketing without even realizing it. Your website, emails and company newsletters are all forms of content that you use to contribute to your company’s brand.

You may not realize it but you are already using content in your company business even if your intent isn’t to garner sales from it. Now it’s time to change how you view the communication pieces you create for your company. Everything you create has the ability to drive sales or build an audience.

Since you’re already creating content for your business, shouldn’t it help your bottom line?

Here are some additional benefits to help get you off the fence:

1. Content marketing is cost effective

The root of content marketing is information that you already have. All you need is to put it in a format that can be easily shared and digested by potential customers. Some of those formats are free to create and distribute as will be discussed later. They do take time but once you’ve created a strong piece of content, it can often be used multiple times to generate income. So while the initial time investment may be fairly high, over time the benefits gotten from that piece of content will make that investment worthwhile.

2. Content marketing helps you build a relationship with your audience

Any time you communicate with your audience, you make room for a dialogue which leads to a relationship. Brand loyalty comes when consumers have a relationship with a brand. Before content marketing, that relationship usually took years to develop. Now you can do it in a much shorter amount of time by sharing content that helps put a face to your company and brand. Pulling back the corporate veil to share insights into what drives your company and the values it represents helps create a much more meaningful connection with consumers. Content is the tool you can use to do that.

3. Content marketing lets you be a resource

By sharing valuable information and insights with people, you can demonstrate the value that your company can provide. By presenting yourself as a resource, it gives you the opportunity to build a level of trust before people become customers. When customers trust you, they’re much more likely to become long-term clients. They’re also much more likely to refer other potential customers to your business.

4. Content marketing gives you a competitive edge

If you’re not a multinational corporation with a huge marketing budget, it can seem daunting to get into the marketplace and compete effectively. You may feel like you don’t have the ability to compete especially if it’s in an industry with a few major players. Sharing content gives you an edge because it levels the playing field. You have a unique perspective and can provide professional insight just like someone at a larger company. Multinational corporations don’t have a monopoly on knowledge.

5. Content marketing isn’t industry specific

Every industry can benefit from sharing valuable information and insight with consumers. You don’t have to be in a creative or entertainment oriented field to benefit from sharing content. As long as you are providing value that people can use, you will benefit from content marketing.

6. Content marketing creates educated customers

Sometimes as a business you spend a lot of time answering the same questions over and over again. This is why many business websites have frequently asked questions pages. It’s done in an attempt to field some of the more common questions asked to ensure that when consumers make contact, they’re knowledgeable. By sharing content, you help increase that level of knowledge even more. It makes your interactions with customers more focused on how you can help than and less focused on why they need your help.

7. Content marketing creates empowered consumers

When people are informed and knowledgeable about something, they’re empowered to make informed decisions. When your customers are empowered, they can be more savvy and easier to work with. People can be appreciative when they are given the ability to become empowered, especially when it’s through the sharing of information. Appreciative customers can turn into long term clients.

8. Content marketing can lead to a viral campaign

While it’s not a great idea to make content solely for the purpose of it going viral, you increase your odds that it will go viral by creating it. It can be tough to make a piece of content go viral largely because the factors that lead to that kind of exposure can vary and are tough to pin down. However, by creating content, you are much more likely to experience a viral piece of content than if you don’t create content at all.

9. Content marketing lets you control your message

When you are the one creating the content being used to represent your business, you can control what that message is and what it says. You can determine who your ideal audience is and craft messages solely for them. You can also determine which piece of content will work best. Sometimes traditional advertising and marketing messages aren’t the best way to communicate with your ideal customer. Content marketing gives you the flexibility and control to do what’s best for your audience.

10. Content marketing allows you to recycle information

When you create a valuable piece of content, it’s always possible to reuse that information for additional purposes. You can turn a white paper into a series of articles and then turn those articles into short videos. The possibilities for what you can do with your content are limited only by your own creativity and imagination.

If the statistics shared at the beginning of this chapter aren’t enough to convince you why you should be using content marketing, these benefits that were just outlined should do it. As a small business, you have to be creative with how you reach your audience. Finding ways you can connect and show your value will go a long way towards building a sustained customer base. Here Are Steps To Start Making Money From Amazon Affiliate Marketing

Content marketing gives you the ability to use your knowledge and experience to differentiate yourself from the competition. You are leaving money on the table if you don’t take full advantage of it. Plus, no one has the same knowledge and experiences as you. Creating content allows you to explore and use your own unique selling proposition.

What is Content Marketing?

Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now.

Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.

The media is anything that has been created like blog posts, articles, videos, images or books. What you’re reading right now is a form of content or media. It can be in long form or very short. The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience. When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to click a link, make a call, sign a petition or simply share the information.

The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one sided. Their purpose is solely to sell. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.

It’s not about direct sales to increase your bottom line; it’s about using information to show customers and potential customers that your company can provide value they need to enhance their lives in some way. It’s an indirect sales method that can turn customers into consistent clients.

By sharing content, you are encouraging a form of two way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your company consistently. Today content marketing is best way to Improve Blog Traffic.

The reason you’ve been hearing about content marketing so much is that businesses are starting to recognize that communicating with customers is much more beneficial than communicating at customers. Advertising involves communicating at customers. You put together messages and images you think people will like and you send them their way.

There is no room for dialogue or any type of engagement with your audience. That kind of communication is no longer as effective as it once was. People tend to tune out advertisements so you have to do more of it to make an impact.

People don’t tune out information. In fact, in this age of information, people are consuming it in large amounts. The 24 hour news cycle is a prime example of that. You have news networks that are on the air 24 hours a day sharing information. These networks wouldn’t be thriving if people didn’t want to know information at any given moment of the day. If you are able to contribute to their desire for knowledge and information, you won’t be tuned out.

This is why content marketing should be used by all businesses, especially ones that live in the digital space. You have the opportunity to connect with your audience in a way that is meaningful. You have the opportunity to help quench their thirst for knowledge while providing a product or service to back it up.