The Art of Selling

The Art of Selling

Imagine a row of cramped stalls on the dusty road somewhere in the Middle East, several hundred years ago. The stalls sit side-by-side on both sides of a dusty street. Some people in the crowd are simply going from one place to another, and some have come to purchase a particular item. The vendors use all sorts of schemes and strategies to get the attention of the passersby and draw them to their own stall rather than to their neighbor’s. Each vendor must convince one person at a time that he has the best product compared to all those around him and that it would be a grave mistake to buy from anyone else besides him. The buyer has to be convinced that what he is giving up is nothing in exchange for the value that he is getting in return.

This is the art of selling.

Every business person, whether on a dusty street in the Middle East or in an air-conditioned high-rise in New York City, has to convince the buyer that his product is the best and that the buyer would be missing out on a great deal by walking away from the transaction. The object of the person or company selling the goods and services is to convince the buyer that he will get more than he is being asked to give.

People have been mastering the art of selling products and services to those who need them since the beginning of time. The methods that entrepreneurs use to sell their goods have changed down through the millennia, but the principles are still the same.

No business exists without a buyer.

No sale happens until a buyer is convinced that he will benefit by making the purchase. The buyer has to believe that what he is giving up in exchange is worth less than what he is getting. A person who walks into a fast food restaurant values the meal more than the few dollars that the meal will cost. If the buyer doesn’t perceive that he is getting more than he’s giving, there is no transaction.

Selling online is no different.

Granted, the method of selling online is relatively new in the history of commerce, and there are certain unique strengths and weaknesses related to online commerce that did not come into play just a few years ago. Selling online is still selling, and the principles have remained unchanged down through centuries of business transactions.

One of the biggest complaints about online sellers is that the vast majority of them seem to think only about closing the sale.

Because of the universal reach of the Internet, it’s easy for some online sellers to feel they can hide because they’re not looking the buyer eye-to-eye over a counter in a retail shop. Buyers likewise also feel less secure because they can’t see the seller face-to-face, and they usually cannot visit the store in person and reassure themselves of the legitimacy of the business.

These unscrupulous online sellers really have no regard for the customer; they value only what the customer can do for them, which is adding dollars to their bank account. It is quite possible for an online seller to build an entire business model on one-time sales rather than building a list of satisfied clientele who come back for repeated purchases.

That’s the danger awaiting online sellers – the bad reputation of a few.

Other online sellers – the kind you want to be – couldn’t be more different. They really do want to do the right thing, and they’re aware of the need to provide honest value to their customers. Their desire is to provide significant value to the buyer at a fair price, but they sometimes struggle to communicate that value. Their heart is in the right place, but they have difficulty reaching out and convincing the buyer that they’re different than the other group.

No business can succeed without a seller convincing a buyer to pay.

Even if your heart is in the right place, you’ll have to develop the art of convincing people that you have what they need if you want to succeed in your online business. People browsing the Internet today have the attention span of the Middle Eastern customers walking down a dusty street, scarcely glancing at the vendors who shout for their attention. Online sellers must hold the attention of potential buyers and convince them that the products they are selling really can help them solve their problems and can do it better and cheaper than anyone else’s product can. What you are selling simply must be better, and you must also believe that it is better and be able to communicate that.

Whatever your product or service, you must be able to convince the buyer that what he gives up in return is less than the value he’s getting by making a purchase from your online store.

It’s your job to create the need, or at least to magnify it, so that you’re standing ready with your product or service just as soon as the buyer is convinced of his need.

F&O – Finance & Consultancy WordPress Theme

This WordPress theme is built completely for accounting, finance, brokerage, law, coaching, corporate planning, and consulting firms. It is based on a smooth frame with 5 header, 9 homepage, and 3 footer styles.

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Key Features

  • Responsive template
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Google Adsense Guide To Decrease Workload And Increase Revenue

Today let’s talk about using Adsense ready sites to decrease your workload and increase your revenue.

Adsense ready sites are websites that are ready for you to upload to your server and start making money on right away. While they vary from package to package, most have similar features. For instance, Adsense ready sites should be already search engine optimized. That means that they have custom meta tags, H1 tags, and title tags. They should also have a Google sitemap and approved Privacy Policy as part of the package.

Google Adsense Guide To Decrease Workload And Increase Revenue

Then there are the ads themselves. Adsense ready sites should allow you to input your Adsense code and have fully working ads ready to go. Many also allow you to make money off of a paypal referral program as well. Each page should have a static file name. And, the pages should cross link to each other to maximize their SEO value. The sites have a full array of graphics already loaded into them that are perfect for the theme.

Some Adsense ready sites come complete with articles. For others, you have to write the content yourself. Still others randomly pull content from RSS feeds and from article directories so that the visitor will have a fresh experience each time. Make sure you know exactly what you are getting before buying an Adsense ready site. In addition to supporting Google’s Adsense program, some Adsense ready sites have other monetization methods. For instance, many incorporate products from the popular Clickbank site which also requires a simple sign up rather than approval for each product you promote.

Some producers of Adsense ready sites provide extra services as well. For instance, for an additional fee, you can have the producer install the site for you or submit your site to many directories. Others include step by step written or video instructions. Generally, producers give away bonuses as well. Sometimes these are extra sites (“buy 10, get 2 free”), ebooks on marketing, software, or coupons for free pay per click advertising.

You can find individual made for Adsense sites as well as packages with 400 or more sites in one download. Some are free while others will cost you a small amount. One producer who is selling 425 Adsense ready sites charges $147 for the complete package which includes many with articles already on them. Know that when you buy sites that are being sold to a large number of people, it leaves a large “footprint.” That means that the search engines will not rank them as highly. As a result, you will have to drive traffic in other ways such as article marketing or forum marketing.

Alternatively, you can take the site as a base and do a significant amount of modifications to reduce its footprint. This of course is my personal choice, because it will save you a nice amount of work and by taking the time to make a few customization you will end up with a nice collection of sites that will rank better and bring in more revenue for you.

B.I.G Multi-Purpose WordPress Theme – For Any Business

B.I.G is the whole new multi-purpose WP theme for any business idea you have. It is mega-flexible, extensive, functional theme. It has an advertence for every decision and action. The Full Pack Visual Composer provides total control. It includes Admin Panel to give you control on almost everything.

This theme has got the full power of shortcodes, plugins, features and options. You can use everything you need, from social plugins to awesome layouts. You can use this theme to create any business website. Use up to 150 shortcodes, create custom layouts with one click, and make awesome blog, shop, gallery or portfolio with grid options.

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Key Features

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  • Custom CSS
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  • Google Fonts Manager
  • Testimonials Ready
  • Polls Ready
  • MailChimp Widgets Ready

Avada – #1 Best-Selling WordPress Theme of All Time

Avada is an all-inclusive website building package for both professionals and startups. Avada Theme features endless design options. With Avada, you can create almost any design style to avoid the need of several themes. It features very user-friendly theme options panel to choose unlimited styles and colors.

Created by a US-based web design team led by Muhammad Haris and Luke Beck, ThemeFusion, Avada was first available for sale in the year 2012. Since five years, it has been the #1 Selling Theme on WordPress in Themeforest. It has been trusted by over 350,000 users and it has sold items of over $5 million.

Well, it is just a tip of an iceberg. Avada is an all-inclusive website building package for both professionals and startups. Let’s find out why Avada is loved by 350K users. 

Top 10 SEO Plugins You Need to Get Higher Rankings For Your Website

Top 10 SEO Plugins You Need to Get Higher Rankings For Your Website(1)

Just because you don’t know the ins and outs of SEO, you shouldn’t overlook its importance. Search Engine Optimization is a process to improve the visibility of your site in Google search rankings. There are different aspects of SEO and the way to improve its visibility. Hence, it is literally very confusing for some webmasters on which to work on when everything seems equally valuable.

It is good to see that most developers have launched their SEO plugins to help the webmasters to create their SEO-friendly sites. With the help of these plugins, you don’t have to be an SEO master to ensure high ranking of your site in search engines.

If you’ve had a website or have a new site but don’t have any SEO plugin, you should choose one and test your site’s SEO first. Here are the top 10 best SEO plugins for WordPress and the way to improve overall SEO ranking of your site

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6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 (Spy FB Ads & Crush Them!)

6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 (Spy FB Ads & Crush Them!) // Have you found that Facebook ads are just getting more expensive year every year? It’s going to be harder for you to compete with your competition? Today, I’m going to share with you six Facebook ad strategies and tools that’ll help you do better in 2019.

Steps to Display Reviews on Your Facebook Page in Your WordPress Site