How to Start Generating Traffic?

All too often, a website does not get traffic simply because there are no real and reliable efforts carried out to do so. Sometimes, this is because of a lack of knowledge as to how to go about it, but most times, it is more due to the habit of overanalyzing the issue and not taking action.

What is constantly not realized is that even if the action taken is not perfect, some action is far better than no action at all.

Best advice as far as generating traffic is concerned is therefore to pick something, and stick with it. Then, once you’re done, pick something else and stick with that too. This way, at very least you’ll end up with a couple of well developed streams of traffic, which may not be perfect, but will still end up bringing in visitors.

Let’s look at some of the best sources of traffic that you should be tapping into:

1. Search Engines

When anyone is looking for something online, where is the first place that you think they’d head? That’s right – search engines.

For a long time now, search engines have been at the very heart of the internet experience, by being the navigation method of choice. All that has changed is the popularity of various search engines over the years, with Google currently dominating the pack by a king-sized margin.

With this in mind, it is reasonable to want to be getting your slice of the pie as far as search engine traffic is concerned, and how that can be done is simply by ensuring your pages start to show up within the first page (or at least, first few pages) of search engine results for terms of your choice.

These ‘terms’ are known as keywords, and they’re what form the brunt of how you can get targeted search engine traffic.

Basic Keyword Research

In order to find out what keywords to aim for, there is some research that needs to be done. Fortunately, it isn’t too complicated a process, but there are just a few concepts behind selecting ‘good’ keywords that should be discussed.

  • Search Volume

Basically, it is the amount of searches of the keyword you’re looking at, and is either measured as ‘searches per month’ or ‘searches per day’. It should go without saying that more searches is definitely better.

  • Competing Websites

For each keyword, there are bound to be at least some competing websites also targeting the same term (although, maybe not by purpose). Just searching for the keyword you’re looking at in Google will give you an idea of how many competing websites there are. If there aren’t many, then that’s great for the keyword.

So essentially, what you’re looking for is a high number of searches for a keyword with very little competition. One of the easiest keyword tools to get started with is Google Adwords Keyword Tool.

On top of that, to further narrow down keywords, there are the questions of how targeted it is, and also, how profitable. A targeted keyword is really just one that relates to the niche that you’re in fairly well, but profitability of a keyword is a completely different kettle of fish.

One of the most common ways that marketers measure profitability is to see if, when the keyword is searched for on Google, any advertisements appear. If they do, then chances are that it is a fairly profitable keyword.

The other way to do so is simply trial and error.

Based on these considerations, it should not be too difficult to come up with a reasonably sized list of ‘good’ keywords that can be used to target search engine traffic.

Creating Keyword Rich and SEO-d Content

Once you have a list of keywords, all that remains is to insert them into your content creation. Now, this does not mean you should ‘stuff’ them in as much as possible, because at the end of the day the traffic that you’re getting will be in the form of actual people, who probably won’t respond too well to illegible ‘stuffed’ keyword content.

Widely accepted by both search engines and people is the common 1% to 3% keyword density rule. All that means is that you should, for each keyword, have between 1 to 3 appearances per 100 words. If it is a particularly ‘long’ keyword, then limiting it to 1 or 2 is more than enough really.

Fairly effective as far as formulas go is the idea of having the presence of 1 ‘short’ keyword and 2 ‘long’ keywords per article or piece of content.

As soon as search engines latch on to these keywords, you’ll at very least have your website appearing in the right ‘target’ bracket. So, all that would remain is to actually start scaling the pages until you appear as close to the top of the search results as possible.

For SEO purposes, while meta-tags are largely unused nowadays, it still is a good idea to have them in there, just in case. Title tags and description tags in particular are important, with keyword tags of lesser value, but still occasionally relevant.

Realistically, it never hurts to cover as many bases as possible as far as SEO is concerned.

Importance of Backlinks

How you end up near the top of any search results actually ties in closely with the algorithm that search engines use to ‘rank’ websites. Different search engines would do this differently of course, but it is only logical to focus first on the largest and most widely-used search engine of them all: Google.

Far as Google goes, there is one thing that has been proven to affect search engine rankings, and that is actual links by other third-party websites to your own, which are called ‘backlinks’.

For all purposes and effects, these ‘backlinks’ are counted as ‘votes’ regarding the quality of your website, and is based on the logic that the more websites that are actually linking too you, the better your website must be.

Due to this, one of the ways to start scaling search engine results is to start building up a reliable base of backlinks. Admittedly, the ‘quality’ of those backlinks does count too, and link-exchanges do not tend to work anywhere near as well as a backlink from a high authority (and high Page Ranked) website.

Note: Page Rank is basically a quantity, between 0 and 10, which Google assigns to websites based on how ‘good’ its algorithm thinks they are.

Later on, we’ll talk about social bookmarking, but at this juncture it should be enough to note that social bookmarking is one way to get backlinks. Similarly directories are too, as are forums and blog commenting.

We’ll be discussing the latter two a bit later on too. But for now, that should suffice.

Warning: Do not build backlinks ‘too fast’ or Google could latch onto your website and penalize you. Backlink building is fine, but ‘spam’ is not, and if you’re getting 1000 new backlinks in a short span of time, it could end up being flagged.

2. Social Bookmarking and Social Networks

Commonly known as ‘Web 2.0’ promotion, social bookmarking and social networks form a new type of promotion that has rapidly gained ground. Previously, it was mentioned that these represented a valuable source of backlinks, and that much is certainly true.

However, apart from the backlinks that come as part and parcel of marketing efforts involving these websites, there is also the additional possibility of receiving traffic through those backlinks. After all, if there is an interesting bookmark that draws the attention of the crowds of people who flock to social websites, then there will probably be a correspondingly high amount of visitors who want to know more.

Despite this, there are two things that one should be aware of regarding social bookmarking, and social networks:

  • Not every piece of content is going to do well in social bookmarking websites. For the most part, the content that does do well when social bookmarked is those that are deemed to be ‘fresh’, ‘hip’, expertly informative, or even controversial.
  • Research has shown that traffic from social bookmarking websites tends to have a very high ‘bounce rate’. What this means is that very few visitors that come in through social bookmarks will actually end up staying around long enough to browse your website.
  • Some social bookmarking websites are very niche specific, so finding those in your niche could presumably not only increase the value of the backlinks obtained, but also allow you to do much better due to the relevancy and automatic targeting of traffic.

Being a relatively easy and painless way to gain backlinks, and also build up yet another traffic stream, social bookmarking is certainly worthwhile.

3. Article Marketing

Another easy way of gaining both backlinks and traffic, article marketing is more powerful than many first realize. In fact, some people use it solely for the backlink value, and by doing so, are ignoring a potentially incredible source of extremely targeted traffic.

On the whole, the entire process of article marketing could be summed up by describing it as writing an article, and submitting it to article directories. By including a link of your choice in the ‘resource box’, you will be gaining back links.

However, if it is to be a true source of traffic, then there is much more to the process than simply that. Firstly, the article must be keyword targeted, just like your content, in order to enable people to find it.

Apart from that, the article itself must be a ‘presell’ of your website, albeit in a non-promotional way. Good articles for submission are those that relate to the content of your website, and guide the reader to the resource box which would contain a call to action.

It is here that the article culminates its usefulness, and the call to action should be convincing, and supply the reader with a good reason to want to visit your website.

Note: To further get readers to visit your article, some basic promotion of it through social bookmarking, could help it rank higher and thus increase the traffic flow.

One argument regarding article marketing is that it is a ‘short term’ solution, which basically requires you to submit content to a third party website as opposed to building up your own. While this is very true, at the same time, it is a way that you can tap into the already-high page rank and reputation of article directories.

What you end up with is a high-up search result that basically advertises your website, which is not too shabby at all.

4. Pay-Per-Click (PPC) Advertising

Speaking of advertising, yet another great way to gain traffic is to advertise. Through PPC advertising, whereby you only actually pay when your advertisement is clicked, you end up essentially paying per visitor.

As far as value for money goes, this would seem to be a no brainer.

Running a PPC campaign however, is slightly more involved than it sounds. Where there is high competition for a certain keyword, you’re going to need to pay more per click for your advertisement to appear often. Thus, it boils down to a question of keyword research again, and finding targeted, but low-competition keywords which you can then exploit.

Properly carried out, this is one of the easiest ways to gain traffic quickly, though admittedly, you do have to pay for it.

5. Forums

For almost every niche, there are forums around online where people would flock to discuss the issues that surround it. Naturally, this represents a base of potential traffic that you could tap into, but the question that should be asked is, “How?”

Obtaining traffic from a forum can sometimes be a long process. Most good forums tend to have been established, and you will have to establish yourself within the forum so that the others there view you as an important and trusted contributor.

If you can accomplish this, then your suggestions are bound to be taken more seriously, as will your links.

Before you get to this level though, you can always start off by including a link in your signature, as is the generally accepted practice with most forums. Be sure to read and abide by the forum’s rules though, the last thing you want to happen is that you end up getting banned for some offence that you did not realize was an offence.

Who knows, once you are very reputable, you could end up tapping into a huge stream of traffic from a forum.

6. Blog Commenting

Quite frankly, this has fairly similar characteristics as forum posting, but in most blogs there is no real need to build up a reputation. Just find blogs in your niche that welcome commenting, and are not opposed to having backlinks posted, and comment away.

Be sure that your comments and links are relevant though, else chances are that the moderators will act swiftly to remove them.

Keeping Traffic Flowing

After the initial traffic bases are mostly covered, you could even entertain other options to keep your traffic flowing in. List building, Joint Ventures, and setting up your very own affiliate program, are all fairly decent options, but work best after you’re already somewhat established within your niche.

As long as the basics we’ve been covering above are there though, you should be receiving a fairly steady and decent amount of traffic, even in the most competitive of niches.

All that it is left for you to do then is start converting that traffic into sales, and you’ll be well on your way to the thriving online business that is coveted by many.

What is Targeted Traffic?

One of the best ways to explain targeted traffic is through this example:

Assuming you had a website that is centered on the dog grooming niche. It’d undoubtedly be a place where your visitors could check out various techniques of dog grooming, learn about some of the common problems when grooming dogs, and so on.

What is Targeted Traffic

Now, if you somehow ended up getting a ton of traffic, but it all came from people looking for alien conspiracy theories, well… you’d undoubtedly notice that most of your visitors just leave your website immediately since it is not what they were looking for.

Admittedly, that is a slightly wild example, but it serves to illustrate the point fairly well. Even if your visitors were looking for something more closely related to your niche, such as dog training tips, or dog healthcare tips; the end result would be the same once they discover that you are not offering what they want.

Due to this, you want the traffic that does get to your website to consist of people who actually want to learn about dog grooming and are genuinely interested in it. If you can get a steady stream of such people flowing in, then without a doubt your conversion rate would be higher.

Actually, you could conceivably obtain traffic that is even more targeted.

Assuming you have monetized your blog to sell eBooks about dog grooming, then if the traffic that goes to your website consists of mostly people who already intend to buy resources about dog grooming – well, that would be very ideal.

At the end of the day, the more tightly focused and targeted your traffic is, the greater your results.

Automatic SEO Tags – Best WordPress Plugin

Automatic SEO Tags - Best WordPress Plugin

Search Engine Optimization is a process to improve the visibility of your site in Google search rankings. There are different aspects of SEO and the way to improve its visibility. Hence, it is literally very confusing for some webmasters on which to work on when everything seems equally valuable.

It is good to see that most developers have launched their SEO plugins to help the webmasters to create their SEO-friendly sites. With the help of these plugins, you don’t have to be an SEO master to ensure high ranking of your site in search engines.

Automatic SEO Tags is a tool to take the queries coming from search engines and to add them as tags to the post. Just activate the plugin to run it. You don’t have to adjust any settings. Only 20 tags or less are added to each post to avoid over-tagging. Input is not moderated, it’s sanitized.

Automatic SEO Tags - Best WordPress Plugin

Once added, you can remove tags manually. It supports search engines like Google, Bing, Yahoo, Yandex, and Altavista. It weighs only 40 kb. This ultra-light plugin creates SEO tags automatically and compresses JPEG files for your posts.

Key Features

  • Automatic SEO Tags creates the following automatically –
    1. Open graph description tag for Facebook
    2. Meta Description tag
    3. Twitter card image tag
    4. Meta Author tag
    5. Twitter Card title Tag
    6. OpenGraph (OG) URL tag for Facebook
    7. OG Title Tag
    8. OG Type Tag
    9. article:publisher tag
    10. OG Site Name tag
    11. article:author tag
  • Regular updates
  • Documentation added
  • Compresses JPEG images automatically

How to Select Proper Anchor Texts for Better Rankings

How to Select Proper Anchor Texts for Better Rankings

Anyone serious about improving search engine rankings should focus on anchor texts they are using while building links to the website. Anchor text is the keyword phrase you use when linking from some other site to yours. It is the hyperlinked text that is visible to human readers.

Just do a Google search for the phrase “click here”. The first result that comes up is the adobe site. This is mainly because a lot of sites have linked to the adobe site with the phrase “click here”. This shows the importance of using proper anchor texts while building links.

How to Select Proper Anchor Texts for Better Rankings

If some other site is linking to you then you may not have complete control over what text they use with the link. But in cases where you do have control then you have to choose a proper anchor text. When submitting articles to article directories, while doing social bookmarking or doing video submissions etc. you can choose your own anchor text.

Guidelines for Selecting Proper Anchor Texts:

The first thing to remember is that you should not use the same anchor text for each link to your website. You should vary it a little bit. Otherwise it will be a red flag in the eyes of Google and it might even penalize your website by dropping your rank.

So use a lot of variations and different keywords in your anchor text. Another important thing to remember is to choose your anchor texts very carefully.

You have to choose those keyword phrases that are neither too competitive nor too easy to rank for. If you use too much competitive keywords in your anchor text then building a few links may not help you in achieving top rankings for those keywords. You will probably need hundreds and hundreds of links in such cases.

On the other hand, if the keyword phrase has very less competition then you probably don’t need anchor text links in order to rank for that phrase. Just using that keyword phrase a couple of times in your website article might be sufficient in achieving a good rank for it.

So choose such keyword phrases that are a little difficult to rank for but which you can achieve with a little bit of work. Make a list of such keyword phrases that are relevant to your website, and then try to get as many links as possible with those keywords in anchor text.

Make sure to alternate between different keywords so that you can avoid using the same anchor text too often. Do not neglect the importance of anchor texts otherwise your link building efforts might not yield the results that are possible by using this strategy.

You can write and distribute articles, do website directory submissions, social bookmarking with the proper tags, video submissions, RSS feed submissions, create forum signatures etc. These methods will help you build backlinks with anchor text of your choice.

Every little bit can help in gaining high search engine rankings. Remember that top rankings are not something that you can achieve overnight. You will have to work hard for it and paying attention even to small things like proper anchor texts can go a long way in helping your cause!

How to write a simple yet effective Press Release

Internet Marketers from all niche markets have witnessed incredible success both in search engine ranking and in the traffic and attention generated by releasing a press or news announcement.

How to write a simple yet effective Press Release

Here is a simple yet effective format for press releases:

1) For Immediate Release (or “For Release On “Date Here”).

2)  Compelling Headline

You need your press release to catch the attention of your prospects quickly. Now isn’t the time to try to be witty which can end up confusing. Make sure your title is strong and direct. If you want to get a few ideas from successful titles, browse through existing press releases and jot down notes that will help you create your own.

3) First Paragraph Hook

Your first paragraph is exceptionally important and needs to hook your reader in or you’ll lose their attention quickly. Include the “Who, What, Where, Why and Why’s” within your first paragraph for best results. Cut down any excess text that you don’t need and keep things focused and on track. Be sure that you highlight the most important aspects of your press release within the first paragraph.

4) Body

Continue weaving your body around your first paragraph, keeping it exciting, entertaining and interesting.  Keep the momentum going!

5) Contact Information

Be sure to include a mailing address, telephone number, fax number, email address and of course, your website URL.

6) Finish your press release with three ### symbols which indicates in the professional world of publishing that it is the end of your press release.

Make sure to proofread your press release before publishing and have a friend go over it to ensure that it reads smoothly and is comprehensive, even to someone who may not be familiar with your niche market or website.

3 Things to Pay Attention to For Better Search Rankings

SEO refers to search engine optimization. It is a process to increase the organic search rankings of a website. There are millions of searches being done online. People search for almost every imaginable thing from how to care for their pets to how to make money from home etc.

While searching, people enter some words or phrases in the search box. These are known as keywords or key phrases. A website owner’s aim is to have high rankings for a lot of important keywords related to the site’s niche.

The advantage of high rankings is that you can get thousands of free visitors to your website without spending a dime on advertising. And this traffic will keep coming to your website automatically as long as your site is still ranking high on the search engines.

What’ more – your site will be getting visitors even while you are sleeping, eating or enjoying time with your family.

In order to enjoy all these benefits, we need to optimize our website in a certain way so that it stands a good chance of ranking highly in the search engines. Each search engine is different and gives priority to different factors.

It may be almost impossible to optimize our website keeping all the search engines in mind. Thankfully we don’t have to do so. If we focus on just the top 3-5 search engines, it should be sufficient for us to get thousands of free targeted visitors.

Start Your SEO Efforts from Here: 

Let us discuss 3 important areas you have to focus on first in order to optimize your website for higher rankings.

1. Pay Attention to Title: Each webpage has a title. What you place between the title tags is very important from SEO point of view.

You should place your most important keywords which you are targeting in the title. The keywords should be placed in the title is such a manner that it should make sense to humans also.

Our webpage titles should appeal to search engines as well as human visitors. If your title is just a bunch of keywords without much sense or appeal, then people will may not click to visit your site even if you have a high ranking in the search engine.

2. Pay Attention to Header Tags: Header tags are like subtitles of your page. Again header tags are important from human as well as SEO point of view.

Header tags should also contain your important keywords so that the search engines understand what your page is about. These header tags are also important for human visitors to your website. If someone is just scanning your article, he/she can read through the subtitles to decide whether the article is of their interest and deserves to be read further or not.

3. Pay Attention to Content: Your articles should be of good quality and useful to the reader. They should serve some purpose.

The article should contain your important keywords written in a natural manner so that it makes complete sense to human readers also. If you write high quality content and spread your important keywords throughout the content then stand a good chance of impressing the search engines as well as human visitors.

These are the 3 most important parts of your webpage you should pay attention to if you want to gain high search rankings. The benefits of top rankings are immense. So start paying more attention to your article titles, subtitles as well as the actual content.

If you do so then you can reap the benefits in terms of good search rankings as well as high conversions from website visitors.

There are many other factors that need your attention in order to improve site rankings, but all efforts should start from here. You should first and foremost try and optimize your content then worry about other factors.

Off Page SEO WordPress Plugin

Off Page SEO Plugin

Off Page SEO Plugin is designed to improve your page rankings and to add more control on your off-page SEO. The script controls your ranking automatically in Google for the specified URLs and keywords in every 3 days. In your mailbox, you will get complete detailed report.

Since it is the important functionality of plugin, there are three ways to improve your ranking. Using proxy, Google results directly, and connecting to Google Search API (if other two were failed). There is nothing to worry about picking the right method. Once you finish the automatic rank control, you can have a report in your mailbox to look after the ranking process.

Key Features

  • Watch and record backlinks
  • Google Webmaster Tools API connection
  • Get new backlinks
  • Social sharing counter
  • Improve positions on search engines

Here AreTop 10 SEO Plugins to Get Higher Rankings

Why Website Load Speed Is So Important?

You may have read a lot of SEO strategies like most website owners around you, but don’t try new techniques as you fear that it might damage your money and time you’ve spent on making a website. But one thing you never know is that it damages your page ranks even more if you don’t do anything to optimize your site.

Thousands of new blogs and websites are created day by day. Each and every minute, the chances of a new website overtaking your website increase. So, be sure to experiment with each and every technique to ensure your top position all the time and make your website full-proof and stand out of competition.

According to Aberdeen Group, even a 1-second page load delay costs up to 11% fewer views, 7% less conversions, and 16% less customer satisfaction.

Even a half a second of delay in responsiveness may lead your business to lose hundreds of thousands of visits and purchases. So, improve your website speed now