Technical SEO is concerned with usability for search engines. At a high level, technical SEO allows your website to “speak” to search engines, allowing them to grasp the value you provide.
Technical SEO encompasses characteristics like as website performance, mobile responsiveness, and site structure at a more granular level. Search engines then utilize these elements to judge the quality of a website. Here are some tips to improve technical SEO:
1. Run A Technical SEO Audit
Before you start changing anything, undertake an in-depth assessment of your current website setup. If there are any problems, they will be found here. The technical SEO audit will also provide you or your developers with a better understanding of how search engines perceive your current website and which areas need to be modified.
Lighthouse, a built-in feature in Google Chrome that displays an overview of your web page’s technical performance, accessibility, and SEO, is a popular auditing tool.
2. Create a sitemap
A sitemap is a file that shows what content is on your website and how it is related to other content. It can also provide details about media assets such as videos and photographs.
Search engines then utilize the sitemap to crawl your site more intelligently. Sitemaps may be generated for your website using tools such as the Yoast SEO WordPress plugin, which you can then upload to Google Search Console to help Google understand your website.
3. Crawl And Index Your Site
You may be asking what the distinction is between crawling and indexing. Crawling is how Google discovers what pages exist on the internet, according to Google. Indexing is the process of analyzing and cataloging such pages to assist Google to understand what they are about. Your website must be indexed to appear on the search results page.
You can use Google Search Console to confirm that your site is crawlable. It gives crawling and indexing information about your web pages, and you can set up alarms to notify you when problems are discovered on your site. Screaming Frog’s SEO Spider tool is another famous crawler. Google Search Console also features a URL Inspection tool that can help you determine which pages are not being indexed and how to troubleshoot them.
4. Make An Appealing And Mobile Responsive Website
We live in a mobile-first world, and recent improvements highlight mobile responsiveness and speed as significant ranking elements in search results. Your developers can compress huge images to reduce file size, simplify code where possible, and reduce redirects to reduce page loading time.
To increase the likelihood of users remaining on your website after clicking on it. As a result, design your site in a way that keeps them there and encourages them to visit other sites. Some strategies include:
- Apply CTA (Call to action), which are on-page invitations for users to take other actions on your site.
- Featuring similar posts on your site sidebar.
- Adding internal links leading to other pages hosted on your website.
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