This post is helpful for those who are new to search engine optimization. Here are some basic and crucial terms which are used in Search Engine Optimization.
Backlink
It is a hyperlink to another website that points to your website. Backlinks are vital from the SEO point of view, as it directly influences the Search Ranking of any webpage.
PageRank
PageRank is an algorithm that Google uses to estimate which relatively important pages are located on the web.
Anchor Text
Anchor text of any backlink is a type of text which is clickable. If your keyword is (e.g. “how to pick best SEO service”) in your Anchor Text, it will help you a lot from the point of view of SEO.
Canonical URL
It’s a tag that informs search engines which is the original URL of the page in case of duplicate content. If you use duplicate content, it hurts SEO but in some cases, it is not a problem. For example, in an eCommerce website, the same product can be accessed through different URLs, so here comes the role of the canonical URL to set things straight and point out the original one.
Title Tag
Title Tag is mainly the title of any web page, and this is an essential factor for Google’s Search Algorithm.
Meta Tags
Meta Tag helps search engines (like Google) get to know what is in the content on the pages.
Search Algorithm
With the help of Google’s search algorithm, we can find out which web pages are relevant on the whole Internet.
SERP
SERP stands for Search Engine Results Page. It shows only those pages which are relevant according to Google Search Engines.
Keyword Density
Keyword Density shows how many times any keyword has been used in the article. This term is crucial from the point of view of SEO.
Keyword Stuffing
As already we have mentioned, Keyword Density is very important from the point of view of SEO. When Keywords are used excessively then it is called Keyword Stuffing.
Robots.txt
It is nothing more than just a file that is placed at the root of the domain. Using Robots.txt, search bots are informed about how a website is structured.
SES
While going through SEO, you will often find the term SES. It stands for Search Engine Strategies. These are adopted by SEO optimization to give better results.
Internal Linking
Internal linking is essential for SEO optimization. It refers to linking more than one page on the same website. A website with good internal linking helps the SEO spider crawl. As a result, most of the matches help your website appear in the search list many times and end up at the top of the list. A higher position means more traffic and finally helps to get a higher page ranking.
Out Bound Link
Another common term used in search engine optimization is an outbound link. These are the links to other websites from your website.
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