Ranking number one on Google is tough. Wouldn’t it be great if you could get more traffic than your competition from SEO even if you ranked lower than them? Today I’m going to teach you how to get more traffic than your competition when you rank lower than them.
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Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?
The best way to get people and search engines (which means more people) to your website is by getting relevant inbound links. If you have some spiffy new gimmick on your website this may be easy as everyone will be linking to you.
However, with a basic, solid web page the process maybe much more difficult and slower. How do you get people to link to you?
The best way is to empty your wallet! Ok, just kidding, but first we will learn how easy that is.
For example there is a pay for blogging service that will cost you at least $5 per blog post (ie: per link) and maybe $25 or more. Now that will eat up your budget, and fast. These paid blog links don’t come with any guarantee. You might get lots of visitors and you might not get any at all.
Pay per click is another great option for spending all your money. This will bring you visitors for sure and you’ll know how much each one costs. That’s it. There is no long term benefit. The ads show for only as long as you pay for them. When your money isn’t on the table, you don’t exist!
You can buy links all over the place and again this may end up costing you a pretty penny, you may or may not get suitable results but when you stop paying the results (good or bad) stop. You gain nothing for the future.
Now blogs are a great way to get visitors and develop a long term return. Blog posts tend to stick around for a long time. The trick here is to get people to blog about your website without forking over a bundle of your hard earned cash.
A great idea is to become a guest blogger. This would be where you write blog posts for other people’s blogs. Read: your links on someone else’s website for free!
This puts you in the drivers seat for a couple of reasons. First you have control over exactly what is said. Secondly, if you do a good job you may have the opportunity to make regular blog posts. That will build an audience on the blogs for your writing and turn into more and higher quality traffic for your website.
The key to being a great guest blogger is to write short (3 to 6 or so paragraph) posts that are interesting, informative, humorous and relevant to the topic of the blog (and your website). Of course they should have a link to your website. Don’t over do the linking. Don’t make it sound like an advertisement or something you just cut and pasted from your website.
A few minutes to compose a couple of well thought out paragraphs could do wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic.
This may well be your most effective way to developing quality web traffic and enhancing your the SEO for your website(s).
There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you.
To decide which strategy is best for you, consider the basics. It is easier to judge the pros and cons when taking the big picture into account. People will continue to battle for the top search engine positions. Search engine marketing is undoubtedly one of the best sources of targeted traffic.
As people continuously try to find new and unique ways to get additional traffic to their web sites, the SEO industry continues to grow. PPC refers to advertising on a search engine that charges on a per click basis whenever a visitor clicks on one of your ads. The order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. These sponsored listings are known as PPC listings.
SEO tries to change your search engine ranking by looking at a number of factors including link popularity, Page Rank and so on. If your web site is search engine optimized then obviously you are more likely to have a good ranking in the search engines. A well-optimized and marketed site will be listed in the top results whenever a person searches for related keywords. One of the best benefits of SEO marketing is you don’t have to pay for any clicks! So, how can we decide which method is better? Both methods actually serve different purposes. However, one is likely to be a better fit for your business than the other one. How to Make Money Blogging?
The main benefit of SEO is that it does not cost per click. The disadvantages are that the traffic to your website is more unpredictable and requires a lot of work. With SEO, you have to adapt and constantly change strategies as search engines change their algorithms. SEO is also slower than PPC, as many search engines don’t list new sites. So what should you choose? Well, it depends on how much money you are willing to spend, what your time line is, and what your return on investment is. If you have cash then PPC should be your first choice, as it produces fast results. PPC can also be used for testing the effectiveness of web sites. If you have time and money to invest in long-term results, SEO is an excellent option as well.
PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable. In many cases PPC lets you rank well on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, creating content and so on. As long as you have the budget for it, the ranking is yours. Another advantage is that the listing will get posted when you want it and not when the search engine gets around to it. With PPC’s popularity growing day by day, the market is also getting competitive. You will find that CPC’s (costs per clicks) are steadily rising, and for a common man it is getting tough to invest much. As with most auctions, the more people bidding on PPC, the higher the prices get.
All and all, the best marketing strategy is typically to go with PPC in the short term to get immediate traffic and analyze conversions. SEO should then be taken with a long term view in mind, so you can reap the benefits of free traffic later on.
I’ll put my cards straight out onto the table here guys – I think SEO is a load of crap. What little part of it works is so tenuous (search engines change their rules all the time) that it’s not worth doing.
There are far easier ways to get traffic.
This is just my opinion, and understanding of SEO.
Experts out there will tell you different. Try SEO – If it works for you come back and tell me. I’m still waiting to hear from anyone to take me up on this challenge yet.
When SEO first started out, it was all about using specific keywords, and an abundance of them, throughout your pages to get you a higher rank in search engine placement.
Now, it seems to be all about using those specific keywords and adding MORE specific keywords inside your website pages generating “long-tail” search strings.
Yeah. It is a bit confusing. So let’s start by explaining what, exactly, SEO is.
SEO stands for Search Engine Optimization. It’s a method of using keywords and phrases which you put throughout your website pages (including meta tags) to try to get YOUR website pages listed as close to the top of the page in searches that people make on engines such as Google and yahoo as possible.
In essence, SEO is a method where you try and get your website listed on the first page of any search engine search(because when people do internet searches they rarely go past the first page)
The position on the page? If you’re inside the top 5 or 6, you’re doing pretty well.
But, if you’re in the top 3, well, you’re doing extremely well.
And being inside the top 3, or even striving to be number one, is the main goal of SEO.
So, the “myth” is, if you got yourself at the number one position of the search engines, then you would most definitely increase your traffic, thereby increasing your profit margins.
What IS true is that if you were ranked number one, you MIGHT see an increase in the amount of traffic, or visitors, to your website.
What is MYTH is that just because you would get those visitors you would earn more money.
Think about it rationally – you could have a thousand visitors a day but if your web page isn’t doing its job properly, you’re not going to make much more money.
Getting people to your website is only a small portion of having a successful, money making website.
There are other factors at play when trying to earn money online. SEO is only one of those. The fact remains, you could be getting thousands of visitors a day and not selling a thing.
Your website could have top ranking and be the crappest website in the whole history of crap websites. You won’t sell anything.
And of course just to complicate things, the rules of how to optimize your web pages change more frequently than the weather.
Now, this is exciting. This is that “trick” part – and it’s one of the only ways in which SEO is worth the time and the effort.
You don’t really need to know much about SEO to implement this.
Instead of using one keyword over and over again on your pages, and of course, possibly getting kicked out of the search engine ranks for doing it, the trick now is to use “long-tail” keywords.
I hear you saying, “What the hell is a ‘long-tail’ keyword???”.
Hold on, because I’m about to tell you.
A “long-tail” search is one in which a specific phrase (comprised of a few keywords) is used by a searcher to find what he’s looking for on a search engine.
Say, for instance, someone was searching for “gravy recipes”. That would probably bring back too many results and so the searcher would have to do more searching.
But, if this same person added the word “chicken” or “brown” to the other keywords “gravy recipes”, then they would get more specific results presented to them.
So, the phrase “chicken gravy recipes” is considered a “long-tail” search phrase.
What’s powerful about “long-tail” search phrases peppered throughout your web pages is that they will naturally rank higher in the search engines.
Yes. Meaning you won’t have to do any work to get your pages closer to the top bracket. It will do it all by itself without any extra effort from you!
The search engine does the SEO for you.
So, maybe it’s time you went back and tried slipping in a few extra specific keywords to give you that “long-tail” search string and boost your rank.
Be specific about what your website sells or does and you’ll naturally climb up the rankings. How it works is beyond me but it works.
So if you have a site about blogging, you could be on page 59 of the 34.7 million results that a search for ‘blogging’ produces.
And chances are that the person searching isn’t interested in your site because it about ‘blogging techniques for dolphin chefs’
But if you use the phrase ‘blogging techniques for dolphin chefs’ which is quite specific, you could well end up at position 1 for this particular search.
And just because it’s specific (a niche even) doesn’t mean that only a few people will be interested. You might be able to sell your book about blogging techniques for dolphin chefs to 1500 people.
And at $27 a go that’s not bad.
So if you’re going to use SEO use long tail keywords and let the SEO do the work on it’s own.
It’s easier and more effective that way!
Anyone serious about improving search engine rankings should focus on anchor texts they are using while building links to the website. Anchor text is the keyword phrase you use when linking from some other site to yours. It is the hyperlinked text that is visible to human readers.
Just do a Google search for the phrase “click here”. The first result that comes up is the adobe site. This is mainly because a lot of sites have linked to the adobe site with the phrase “click here”. This shows the importance of using proper anchor texts while building links.
If some other site is linking to you then you may not have complete control over what text they use with the link. But in cases where you do have control then you have to choose a proper anchor text. When submitting articles to article directories, while doing social bookmarking or doing video submissions etc. you can choose your own anchor text.
Guidelines for Selecting Proper Anchor Texts:
The first thing to remember is that you should not use the same anchor text for each link to your website. You should vary it a little bit. Otherwise it will be a red flag in the eyes of Google and it might even penalize your website by dropping your rank.
So use a lot of variations and different keywords in your anchor text. Another important thing to remember is to choose your anchor texts very carefully.
You have to choose those keyword phrases that are neither too competitive nor too easy to rank for. If you use too much competitive keywords in your anchor text then building a few links may not help you in achieving top rankings for those keywords. You will probably need hundreds and hundreds of links in such cases.
On the other hand, if the keyword phrase has very less competition then you probably don’t need anchor text links in order to rank for that phrase. Just using that keyword phrase a couple of times in your website article might be sufficient in achieving a good rank for it.
So choose such keyword phrases that are a little difficult to rank for but which you can achieve with a little bit of work. Make a list of such keyword phrases that are relevant to your website, and then try to get as many links as possible with those keywords in anchor text.
Make sure to alternate between different keywords so that you can avoid using the same anchor text too often. Do not neglect the importance of anchor texts otherwise your link building efforts might not yield the results that are possible by using this strategy.
You can write and distribute articles, do website directory submissions, social bookmarking with the proper tags, video submissions, RSS feed submissions, create forum signatures etc. These methods will help you build backlinks with anchor text of your choice.
Every little bit can help in gaining high search engine rankings. Remember that top rankings are not something that you can achieve overnight. You will have to work hard for it and paying attention even to small things like proper anchor texts can go a long way in helping your cause!
Internet Marketers from all niche markets have witnessed incredible success both in search engine ranking and in the traffic and attention generated by releasing a press or news announcement.
Here is a simple yet effective format for press releases:
1) For Immediate Release (or “For Release On “Date Here”).
2) Compelling Headline
You need your press release to catch the attention of your prospects quickly. Now isn’t the time to try to be witty which can end up confusing. Make sure your title is strong and direct. If you want to get a few ideas from successful titles, browse through existing press releases and jot down notes that will help you create your own.
3) First Paragraph Hook
Your first paragraph is exceptionally important and needs to hook your reader in or you’ll lose their attention quickly. Include the “Who, What, Where, Why and Why’s” within your first paragraph for best results. Cut down any excess text that you don’t need and keep things focused and on track. Be sure that you highlight the most important aspects of your press release within the first paragraph.
Continue weaving your body around your first paragraph, keeping it exciting, entertaining and interesting. Keep the momentum going!
5) Contact Information
Be sure to include a mailing address, telephone number, fax number, email address and of course, your website URL.
6) Finish your press release with three ### symbols which indicates in the professional world of publishing that it is the end of your press release.
Make sure to proofread your press release before publishing and have a friend go over it to ensure that it reads smoothly and is comprehensive, even to someone who may not be familiar with your niche market or website.
SEO refers to search engine optimization. It is a process to increase the organic search rankings of a website. There are millions of searches being done online. People search for almost every imaginable thing from how to care for their pets to how to make money from home etc.
While searching, people enter some words or phrases in the search box. These are known as keywords or key phrases. A website owner’s aim is to have high rankings for a lot of important keywords related to the site’s niche.
The advantage of high rankings is that you can get thousands of free visitors to your website without spending a dime on advertising. And this traffic will keep coming to your website automatically as long as your site is still ranking high on the search engines.
What’ more – your site will be getting visitors even while you are sleeping, eating or enjoying time with your family.
In order to enjoy all these benefits, we need to optimize our website in a certain way so that it stands a good chance of ranking highly in the search engines. Each search engine is different and gives priority to different factors.
It may be almost impossible to optimize our website keeping all the search engines in mind. Thankfully we don’t have to do so. If we focus on just the top 3-5 search engines, it should be sufficient for us to get thousands of free targeted visitors.
Start Your SEO Efforts from Here:
Let us discuss 3 important areas you have to focus on first in order to optimize your website for higher rankings.
1. Pay Attention to Title: Each webpage has a title. What you place between the title tags is very important from SEO point of view.
You should place your most important keywords which you are targeting in the title. The keywords should be placed in the title is such a manner that it should make sense to humans also.
Our webpage titles should appeal to search engines as well as human visitors. If your title is just a bunch of keywords without much sense or appeal, then people will may not click to visit your site even if you have a high ranking in the search engine.
2. Pay Attention to Header Tags: Header tags are like subtitles of your page. Again header tags are important from human as well as SEO point of view.
Header tags should also contain your important keywords so that the search engines understand what your page is about. These header tags are also important for human visitors to your website. If someone is just scanning your article, he/she can read through the subtitles to decide whether the article is of their interest and deserves to be read further or not.
3. Pay Attention to Content: Your articles should be of good quality and useful to the reader. They should serve some purpose.
The article should contain your important keywords written in a natural manner so that it makes complete sense to human readers also. If you write high quality content and spread your important keywords throughout the content then stand a good chance of impressing the search engines as well as human visitors.
These are the 3 most important parts of your webpage you should pay attention to if you want to gain high search rankings. The benefits of top rankings are immense. So start paying more attention to your article titles, subtitles as well as the actual content.
If you do so then you can reap the benefits in terms of good search rankings as well as high conversions from website visitors.
There are many other factors that need your attention in order to improve site rankings, but all efforts should start from here. You should first and foremost try and optimize your content then worry about other factors.
Today is another day of SEO Unlocked. Today we’re going to be covering branding and methodologies. So what is a brand? Well according to Elon Musk, a brand is just a perception and perception will match reality over time. Sometimes it’ll be ahead, other times it’ll be behind but brand is simply a collective perception some have about a product.