What Makes Product Ads Unique From Other Facebook Ads?

In many ways, the new advertising unit differs from other Facebook ad units. Here are a few examples:

Facebook Dynamic Product allows you to promote a single or multiple product. Ads can be displayed as a single ad or as a multi-product ad unit, consisting of three or five products. Each product in the ad unit has its ID, name, image, description, landing page URL, statistics, and so on. A single ad unit contains only one product while a multi-product ad unit features a dynamic carousel that scrolls a set of three or five products from left to right.

Advertise Your Entire Product Catalog: The new Product Ads feature allows advertisers to upload their entire product catalog or feed, which is a list of products you want to promote on Facebook, to populate ads. When you upload a product catalog, Facebook will automatically generate ads and show them to the best target audience. Custom audiences can also be created for specific products in your catalog. Product Ads saves you the trouble of advertising guesswork in this way.

Create a Dynamic Ad Template: By creating a dynamic product ad template, you can save a significant amount of time that would otherwise be spent configuring each ad individually. All you have to do is give your ads a title and include relevant keywords. Facebook’s dynamic template, which works for both single and multi-product ads, would then dynamically pull product images, names, pricing, and other information from your catalog and deliver ads to any device.

Improved Custom Audience Pixel: Dynamic Product Ads make use of the same Custom Audience Pixel that you used to target users who have previously visited any page or specific pages on your site, but with some additional requirements. Except for three required tracking events: content viewed, products added to cart, and purchases made, you don’t need to learn anything new.

Cross-device Retargeting: The ability to retarget products across multiple devices is a very profitable feature of Product Ads. This means that advertisers can retarget the same audience regardless of which device visitors used to interact with your site the first time. Ads are already optimized for cross-device re-targeting because they are triggered after a user visits a product on your site or mobile app.

A Business Manager account is required:Facebook Business Manager is a professional tool for managing your ad accounts, apps, pages, and user permissions on Facebook. To begin using Product Ads, you’ll need a Business Manager Account to set up and manage your product catalogs and feeds. You can sign up for Business Manager here if you want to use it.

Allow Advertisers to Use Proprietary Data: Previously, advertisers could only run dynamic ads on the desktop through DSPs that were not permitted to use Facebook’s proprietary user information in targeting users. Because of Dynamic Product Ads! Advertisers will now be able to target appropriate audiences on mobile using Facebook’s proprietary data.

Display Only Highly Relevant Product Ads: The two most important characteristics of Facebook product ads are relevance and timeliness. Product Ads display super-relevant ads to people based on the keywords they use to browse products on your site or app to increase the likelihood of sales. Product Ads are strictly designed to serve the right product ads to the right people at the right time.

Automatically Turn Off Out of Stock Items: Product Ads keep your business up to date by only showing products that are in stock and at the most recent price. They also automatically stop showing ads to shoppers who have already purchased a product from your site. As a result, product ads create a never-before-seen ad experience.

You only need to set them up once, and you’re ready to go: With Product Ads, you only need to set up your campaigns once with Design Recommendations in mind, and Facebook will display the right product to the right people at the right time. You can also customize your campaigns at any time during the customer journey.