How to use and optimize YouTube tags?

YouTube tags are keywords or phrases that help describe the content of a video. They are added to the video’s metadata and help YouTube understand what the video is about. This understanding helps YouTube recommend the video to users who are searching for or watching similar content.

To add tags to a YouTube video, follow these steps:

1. Go to your YouTube channel and sign in.
2. Click on the video you want to edit.
3. Click on the “Edit” button.
4. Scroll down to the “Tags” section.
5. Enter your tags, separating each one with a comma.
6. Click on the “Publish” button to save your changes.

Create an Effective YouTube Content Strategy For Your Channel

Here are a few tips for optimizing your YouTube tags:

• Use a mix of broad and specific tags: In addition to including specific and relevant tags, consider using some more general tags that relate to your video’s subject matter. This can help your video reach a wider audience. 
• Do some keyword research: Use tools like the YouTube Keyword Tool or Google’s Keyword Planner to find popular and relevant keywords to include as tags.
• Use long-tail keywords: These are longer and more specific phrases that are less commonly searched for but may still be relevant to your video. Long-tail keywords can be a good way to target a specific audience. 
• Use relevant hashtags: YouTube allows you to use hashtags in your video’s title, description, and tags. Including relevant hashtags can help your video get discovered by users searching for those terms. 
• Use your channel’s name as a tag: This can help your channel’s videos show up in search results when users search for your channel name.

It’s important to choose tags that accurately describe your video and that your target audience is likely to search for. Using relevant and specific tags can help your video get discovered by the right viewers. However, be sure not to stuff your video with irrelevant tags, as this can negatively impact its performance.