Today is another day of SEO Unlocked. Today we’re going to be covering branding and methodologies. So what is a brand? Well according to Elon Musk, a brand is just a perception and perception will match reality over time. Sometimes it’ll be ahead, other times it’ll be behind but brand is simply a collective perception some have about a product.
If you want to thrive in SEO, you need to build a brand. Companies and websites that have invested in building a brand are becoming more and more prominent when it comes to ranking higher up on search results. But even people who didn’t have a search presence, like Kylie Jenner, have built websites with massive organic traffic because of their brand. Today I’m going to break down how to use your own brand as your secret SEO weapon.
Do you know what the best moat in business is? See these days, anyone can cop your features, your product, your services, your marketing but there’s one thing that is really hard to copy, and that’s your brand. Watch this video for a detailed newbie’s guide to building your brand in 2020.