Google analytics is probably the most powerful and popular free analytics software available on the market, however, it can be daunting to most beginners.
You can provide more personalized shopping experience with customer tracking on the basis of customer behavior in your ecommerce store.
This way, Google Analytics is the best tool to keep track on your visitors. It tracks sources of your traffic and user engagement. It provides added ecommerce tracking for ecommerce platforms. You can keep track on –
- Customer checkout
- Shopping behavior
- Sales performance
- Product lists [Continue Reading]