Getting users to visit your WooCommerce site is not enough. You also have to turn them into paying buyers. Without further ado, let’s discuss why to do it and how.
WHY TO DO IT?
Most of the online stores depend just on Google or PPC campaigns to bring traffic to their site. Well, these are not the only ways to bring traffic. In fact, your site will no longer be visible to over 75% of visitors who visit your site from online searches. Only a fraction of those who stick to it get to the shopping cart.
As a result, over 69% of carts are left empty without any single purchase. Poor design, shipping charges and complex buying procedure are some of the main reasons behind it. At the end, your WooCommerce store starts losing your potential customers just by not working on turning them into buyers.
You can sort your content into tags, categories, and taxonomies in WordPress. Categories may consist of child categories or subcategories. Here, we will discuss how to add categories and subcategories to your WordPress site and how it can help in SEO.
Tips to Add Category in WordPress
You may add a new category when writing a post in WordPress. Scroll down to categories Meta Box on “Post Edit” screen and then choose “Add New Category” link.
WordPress also allows you to add new category without having to edit a post. All you need to visit Posts > Categories page and add new category. To create categories before putting content in it, this method literally works.
Steps to Add Child Category in WordPress
The steps to edit child categories are as same as adding parent categories. Simply scroll down to enter “Categories” section on “Post Edit” screen and go to “Add New Category”. You can add new category name in the text field and dropdown menu to choose parent category.
You may also go to “Pages > Categories” page. Rename your child category and choose the parent category from the dropdown menu named ‘Parent’.