Do you want to know how to create an engaged email list? If yes continue to read this. Your all email marketing purposes will fall flat if you don’t have an engaged list. You have to warm your list and form a link with them. The best way to do this is to communicate on a personal level. Start every email with an own story but hold it brief. People are more likely to buy from someone they know and believe, Be that person. For example, I have been sharing my struggles throughout this pandemic with my viewers and that has really help to grow my bond with them. You should write to them like a friend and not a salesman. Do not sell in each email. Approximately 20% of your emails should be sales emails and the rest 80% should present benefit to your readers.
Added way to engage your audience is to urge a question. I asked my viewers what their biggest struggle was with managing business. If people react to your emails it can improve your open rate and your emails are less likely to end up in their spam folders.
You can also ask questions that encourage you to plan content for your blog. Question them what they would like to see on your blog. The answers can proffer you valuable insights for future blog posts. When you publish the content they requested, it will help encourage an even greater bond with your audience.
Formatting your emails correctly is also a sign of the success of any email campaign. Compose your links big, bold, and effortlessly clickable. Maximum people read their emails on mobile devices and a small font can make it more difficult for them to click. When you link to your latest article, link to no more than 3 similar articles. Filling your email with links is not a good marketing method.