The social web is huge, from Facebook to Pinterest, when you combine them all, it’s over billions of eyeballs per year. But, if you’ve been doing business on the social web for a while you’ve probably watched things become harder and harder every single day. I ran a study and pulled 483 companies who all are leveraging Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest. And today I’m going to show you whether or not businesses are actually getting any traffic from social. Today I’m going to break down can social media still bring you any website traffic in 2020 ?
Back when I got started, it was easy to make a killing with digital marketing. All you got to do is rank some random blog spot website or WordPress.com website. Throw on some affiliate links and boom, you’re off to the races. But things have changed a lot in marketing. In order to get decent results, most business owners have to invest a lot of money in traffic and a lot of money in automation, or content creation, or even social media. The question is, how do you invest money, in order to get results with digital marketing. Today, I’m going to break down, can you still do digital marketing for free? The real cost of digital marketing.
In this video, you’ll learn step by step how to start social media marketing as a beginner in 2020. I’m fed up of digital marketing ‘guru’s holding back all of their ‘secrets’ – this no fluff training will teach you everything you need to get started creating a digital marketing agency today.
The idea of creating and maintaining a whole new set of social media accounts for your business in addition to your personal ones can be daunting.
However, there are a lot of advantages to creating a separate social media presence for your business and yourself.
If the workload is too much, it may be time to hire a social media manager, but maintaining at least a few separate social media accounts is a good idea.
Specific Client Base
When you use your personal accounts for your business, you are probably reaching a lot of people that you are not targeting and few people that you are.
Your personal friends, while likely supportive of your business, may not be customers of it. A separate social media account for your business allows you to focus exclusively on the circles you are trying to reach.
In addition, on some social media sites like Facebook, it is easy for one user to share another’s post.
If there are certain promotions you think your friends would be interested in, you can always share the post from your personal account as well so that you
do not lose any potential business, while also not harassing uninterested friends with business information.
Freedom on Your Personal Account
You may have had some of your social media accounts for a long time, meaning you have posts from years ago that are still visible on your profiles.
If you start using your personal account for business, you may have to go through and censor these posts for political messages or inappropriate photos.
If you create a separate account for your business, then you can manage all of your business contacts there and keep your personal account private.
This allows you to post pictures from a night out or support a political candidate without it affecting your business.
Reasons Not to Separate
If your business would benefit from being associated with your face and lifestyle, then using just your personal profile can be useful.
If you, as a person, are part of the brand that you are selling, then merging social media accounts can be extremely useful. This tends to happen more with services than products, but can occur in either scenario.
This comes with the added bonus of not having to manage, or hire someone to manage, two separate accounts.