Marketing Secrets – The SEO Myth

Marketing Secrets - The SEO Myth

I’ll put my cards straight out onto the table here guys – I think SEO is a load of crap. What little part of it works is so tenuous (search engines change their rules all the time) that it’s not worth doing.

There are far easier ways to get traffic.

This is just my opinion, and understanding of SEO.

Experts out there will tell you different. Try SEO – If it works for you come back and tell me. I’m still waiting to hear from anyone to take me up on this challenge yet.

When SEO first started out, it was all about using specific keywords, and an abundance of them, throughout your pages to get you a higher rank in search engine placement.

Now, it seems to be all about using those specific keywords and adding MORE specific keywords inside your website  pages generating “long-tail” search strings.

Eh?

Yeah. It is a bit confusing. So let’s start by explaining what, exactly, SEO is.

SEO stands for Search Engine Optimization. It’s a method of using keywords and phrases which you put throughout your website pages (including meta tags) to try to get YOUR website pages listed as close to the top of the page in searches that people make on engines such as Google and yahoo as possible.

In essence, SEO is a method where you try and get your website listed on the first page of any  search engine search(because when people do internet searches they rarely go past the first page)

The position on the page? If you’re inside the top 5 or 6, you’re doing pretty well.

But, if you’re in the top 3, well, you’re doing extremely well.

And being inside the top 3, or even striving to be number one, is the main goal of SEO.

So, the “myth” is, if you got yourself at the number one position of the search engines, then you would most definitely increase your traffic, thereby increasing your profit margins.

What IS true is that if you were ranked number one, you MIGHT see an increase in the amount of traffic, or visitors, to your website.

What is MYTH is that just because you would get those visitors you would earn more money.

Think about it rationally – you could have a thousand visitors a day but if your web page isn’t doing its job properly, you’re not going to make much more money.

Getting people to your website is only a small portion of having a successful, money making website.

There are other factors at play when trying to earn money online. SEO is only one of those. The fact remains, you could be getting thousands of visitors a day and not selling a thing.

Your website could have top ranking and be the crappest website in the whole history of crap websites. You won’t sell anything.

And of course just to complicate things, the rules of how to optimize your web pages change more frequently than the weather.

Ok.

Now, this is exciting. This is that “trick” part – and it’s one of the only ways in which SEO is worth the time and the effort.

You don’t really need to know much about SEO to implement this.

Instead of using one keyword over and over again on your pages, and of course, possibly getting kicked out of the search engine ranks for doing it, the trick now is to use “long-tail” keywords.

I hear you saying, “What the hell is a ‘long-tail’ keyword???”.

Hold on, because I’m about to tell you.

A “long-tail” search is one in which a specific phrase (comprised of a few keywords) is used by a searcher to find what he’s looking for on a search engine.

Say, for instance, someone was searching for “gravy recipes”. That would probably bring back too many results and so the searcher would have to do more searching.

But, if this same person added the word “chicken” or “brown” to the other keywords “gravy recipes”, then they would get more specific results presented to them.

So, the phrase “chicken gravy recipes” is considered a “long-tail” search phrase.

What’s powerful about “long-tail” search phrases peppered throughout your web pages is that they will naturally rank higher in the search engines.

Naturally?

Yes. Meaning you won’t have to do any work to get your pages closer to the top bracket. It will do it all by itself without any extra effort from you!

The search engine does the SEO for you.

So, maybe it’s time you went back and tried slipping in a few extra specific keywords to give you that “long-tail” search string and boost your rank.

Be specific about what your website sells or does and you’ll naturally climb up the rankings. How it works is beyond me but it works.

So if you have a site about blogging, you could be on page 59 of the 34.7 million results that a search for ‘blogging’ produces.

And chances are that the person searching isn’t interested in your site because it about ‘blogging techniques for dolphin chefs’

But if you use the phrase ‘blogging techniques for dolphin chefs’ which is quite specific, you could well end up at position 1 for this particular search.

And just because it’s specific (a niche even) doesn’t mean that only a few people will be interested. You might be able to sell your book about blogging techniques for dolphin chefs to 1500 people.

And at $27 a go that’s not bad.

So if you’re going to use SEO use long tail keywords and let the SEO do the work on it’s own.

It’s easier and more effective that way!

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