The New Form of Content Marketing

8 CRO Tips for e-Commerce Sales

We create hundreds if not thousands of articles of blog content, for what reason? Its because we want to surge traffic. But there must be a better way to get traffic than just cranking out thousands and thousands of articles. Today I’m going to break down the new form of content marketing.

Marketing Secrets – The SEO Myth

Marketing Secrets - The SEO Myth

I’ll put my cards straight out onto the table here guys – I think SEO is a load of crap. What little part of it works is so tenuous (search engines change their rules all the time) that it’s not worth doing.

There are far easier ways to get traffic.

This is just my opinion, and understanding of SEO.

Experts out there will tell you different. Try SEO – If it works for you come back and tell me. I’m still waiting to hear from anyone to take me up on this challenge yet.

When SEO first started out, it was all about using specific keywords, and an abundance of them, throughout your pages to get you a higher rank in search engine placement.

Now, it seems to be all about using those specific keywords and adding MORE specific keywords inside your website  pages generating “long-tail” search strings.

Eh?

Yeah. It is a bit confusing. So let’s start by explaining what, exactly, SEO is.

SEO stands for Search Engine Optimization. It’s a method of using keywords and phrases which you put throughout your website pages (including meta tags) to try to get YOUR website pages listed as close to the top of the page in searches that people make on engines such as Google and yahoo as possible.

In essence, SEO is a method where you try and get your website listed on the first page of any  search engine search(because when people do internet searches they rarely go past the first page)

The position on the page? If you’re inside the top 5 or 6, you’re doing pretty well.

But, if you’re in the top 3, well, you’re doing extremely well.

And being inside the top 3, or even striving to be number one, is the main goal of SEO.

So, the “myth” is, if you got yourself at the number one position of the search engines, then you would most definitely increase your traffic, thereby increasing your profit margins.

What IS true is that if you were ranked number one, you MIGHT see an increase in the amount of traffic, or visitors, to your website.

What is MYTH is that just because you would get those visitors you would earn more money.

Think about it rationally – you could have a thousand visitors a day but if your web page isn’t doing its job properly, you’re not going to make much more money.

Getting people to your website is only a small portion of having a successful, money making website.

There are other factors at play when trying to earn money online. SEO is only one of those. The fact remains, you could be getting thousands of visitors a day and not selling a thing.

Your website could have top ranking and be the crappest website in the whole history of crap websites. You won’t sell anything.

And of course just to complicate things, the rules of how to optimize your web pages change more frequently than the weather.

Ok.

Now, this is exciting. This is that “trick” part – and it’s one of the only ways in which SEO is worth the time and the effort.

You don’t really need to know much about SEO to implement this.

Instead of using one keyword over and over again on your pages, and of course, possibly getting kicked out of the search engine ranks for doing it, the trick now is to use “long-tail” keywords.

I hear you saying, “What the hell is a ‘long-tail’ keyword???”.

Hold on, because I’m about to tell you.

A “long-tail” search is one in which a specific phrase (comprised of a few keywords) is used by a searcher to find what he’s looking for on a search engine.

Say, for instance, someone was searching for “gravy recipes”. That would probably bring back too many results and so the searcher would have to do more searching.

But, if this same person added the word “chicken” or “brown” to the other keywords “gravy recipes”, then they would get more specific results presented to them.

So, the phrase “chicken gravy recipes” is considered a “long-tail” search phrase.

What’s powerful about “long-tail” search phrases peppered throughout your web pages is that they will naturally rank higher in the search engines.

Naturally?

Yes. Meaning you won’t have to do any work to get your pages closer to the top bracket. It will do it all by itself without any extra effort from you!

The search engine does the SEO for you.

So, maybe it’s time you went back and tried slipping in a few extra specific keywords to give you that “long-tail” search string and boost your rank.

Be specific about what your website sells or does and you’ll naturally climb up the rankings. How it works is beyond me but it works.

So if you have a site about blogging, you could be on page 59 of the 34.7 million results that a search for ‘blogging’ produces.

And chances are that the person searching isn’t interested in your site because it about ‘blogging techniques for dolphin chefs’

But if you use the phrase ‘blogging techniques for dolphin chefs’ which is quite specific, you could well end up at position 1 for this particular search.

And just because it’s specific (a niche even) doesn’t mean that only a few people will be interested. You might be able to sell your book about blogging techniques for dolphin chefs to 1500 people.

And at $27 a go that’s not bad.

So if you’re going to use SEO use long tail keywords and let the SEO do the work on it’s own.

It’s easier and more effective that way!

Content Marketing and Social Media

social media

Social media and content marketing can work really well together, especially for small business owners and entrepreneurs with limited resources. Once you’ve created a piece of content that you’d like to use for marketing and set up a functioning email list, you can use social media to look for leads.

There are four social networking websites that all business owners should be aware of. While you shouldn’t try to maintain a profile on all of them, you need to know they exist. Here is a short description of each of those websites as a refresher.

Facebook

This is currently the largest social networking website in the world. It has been said to have over a billion users. In fact, some people would say that the number of Facebook users makes it the size of a country. The billion users are on the website for a variety of reasons but they’re largely social. People use Facebook as a tool for keeping in touch with friends, family, classmates, business associates and anyone else they want to connect with.

Because there are so many people using Facebook, it’s very valuable for businesses. There are about 15 million businesses using Facebook as a marketing and community building tool. One of the reasons that number is so high is because it’s free to have a Facebook account whether you’re a business or an individual. Another reason that number is so high is because being on Facebook gives you direct access to a lot of people in one central place.

Not only does Facebook have a free option for reaching your audience, it also has a paid service called Facebook Ads. This allows you to run ads on Facebook targeting a very specific demographic. You can also do it while working with any sized budget. You choose the keywords, audience and region you want to target and set the budget then run your campaign.

You pay a set amount for each person that clicks on your ad. Once your budget runs out, your ad stops running. Then you can go in and review the statistics and see how effective your ad was at getting leads.

With these two different ways to engage and interact with the Facebook community, it makes sense that about 15 million businesses would have a presence on the website.

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Twitter

This is one of the largest social networking websites with a focus on micro blogging. Twitter users communicate through short 140 character posts. There are about half a million users on Twitter and over four million businesses on it. It’s free for a business to create a profile and start using Twitter.  Many businesses use Twitter to communicate with their audience. Some of them use it to feature giveaways and share special offers while others use it as a customer service tool.

Twitter provides a lot of value to businesses because it makes it possible for them to have conversations with their audience. It also makes it possible for them to tune in to the conversations being had and gain some insight into what people really want. Some brands have found very creative ways to leverage their Twitter community and experience a lot of benefit from it.

In addition to the free profile that every business can create, Twitter has a new advertising feature. You can either promote your specific Twitter account or promote specific tweets. It works two different ways.

          Promoted Account

If you want to get more Twitter followers overall, you would create a campaign to promote your account. You choose your budget and are charged only when someone follows you. Once your budget is exhausted, your campaign will stop running.

Promoted Tweets

If you want to highlight a specific tweet, you would create a campaign to promote that tweet. You choose your budget and are charged when someone interacts with your tweet in some way. This means that any time someone retweets, favorites or replies to your tweet you will be charged. Once your budget is exhausted, your tweet will stop being promoted.

Twitter is a very active community and the new advertising option makes it very valuable for businesses to reach a large audience at once. It’s even more valuable because you don’t pay until your tweet garners some kind of interaction or response.

LinkedIn

With over 250 million users, LinkedIn is a social media community with a strong business to business audience. It’s largely used by companies as a recruiting tool and by people seeking job opportunities. The format of the profile is like an interactive resume and the groups are all centered on a type of professional development. People can only request connections from others that they have some kind of relationship with or have been referred to by someone else.

LinkedIn is the top business focused social media network. It’s free for businesses to create a page as long as there is a personal profile created by the person setting it up. There are different safeguards in place to ensure that LinkedIn remains a valuable network for the business community. LinkedIn has a focus on networking which is why users can’t randomly send requests to anyone. It also has different communities set up for individuals with similar professional interests can come together.

Those safeguards have worked pretty well so far which is why there are about three million businesses using the network. You can rest assured that the people following your business are doing it because they’re interested in your company specifically.

As a business user, you can share information about your company, including the website. You can also share company updates. In fact, the best way to make your LinkedIn page valuable is to actively share updates and information on a regular basis.

As with the other social networking websites, LinkedIn has a feature that allows you to purchase sponsored updates. You choose your target audience and how you’d like to pay and set your bid. Your post will be visible to that audience until your budget is exhausted then your update will stop being featured. The same goes for any ads you’d like to run.

You can run ads whether you have a business account or not but if you want to establish your brand on LinkedIn, it’s best to create a company page.

Pinterest

It started out as an online scrapbooking website but now Pinterest is one of the largest social media communities. It has over 70 million users. Initially the audience on Pinterest was largely made up of women who would share pictures of recipes, weddings, fashion and other women oriented lifestyle images.

It has since exploded with a growing and broadening audience and businesses began to see the benefit in joining the Pinterest community. It’s free for business to join Pinterest and there isn’t an official advertising feature just yet. Pinterest is experimenting with having promoted pins but there’s no definitive program currently in place.

Using Pinterest gives you access to the community of 70 million users that enjoy interacting with images and videos. You can use Pinterest’s visual focus to create an image that supports your brand.

Even though you can’t run ads on Pinterest, you can share pins that link back to your website and encourage people to make a purchase. Some businesses have experienced success with creating pin boards around a specific type of product and encouraging users to click through to purchase that product.

Why Content is the Most Important Thing on Your Website?

On the off chance that you are maintaining a business and plan on getting the perfect measure of visitors to your website, then you most likely definitely realize that advertising is the most ideal approach to get that to occur. What you probably won’t know, notwithstanding, is that it is so essential to have the perfect measure of content on your website too. Content advertising is similarly as significant as online media showcasing and the entirety of the other kinds of promoting out there today. With that being stated, perused on underneath for a portion of the reasons that content is essential to the achievement of your website.

Why Is High Quality Website Content So consequential?

It Strengthens Your Message

It is critical to understand that you can strengthen your message by having dependable and cutting-edge content on your website. On the off chance that you have the correct content and work to ensure it is solid, you won’t just assistance your customers yet set up that your brand is legitimate and worth purchasing also. Without the correct message on your website about your business, you are well-suited to lose more than you gain with regards to customers or visitors to the site.

Gets the Word Out There

Whether it’s recordings, web journals, infographics, or sound, having content on your website gets the word out there to your intended interest group. Without content on your website that is identified with your business, you will just have an exhausting site with no message and no expectations of pulling in customers to your business, so you can show them exactly how stunning your brand and your item are.

Teaches and Helps Your Customers

Having dependable, modern content on your website is one incredible approach to instruct and support your customers. The content supports remarks and questions that you will need to stay aware of and answer as well as could be expected.

These are only a couple of the reasons that content is critical to the accomplishment of your website. You need it to ensure that the content is solid and exceptional, nonetheless, are it will do you great at long last. Here are best tips to improve conversion rates to boost your ecommerce sales.

Why You Should Use Content Marketing?

Creating content can take time and effort away from other things you could be doing for your business. It’s definitely not a magic pill that you can use to experience instant profit making results. It is however a very valuable process you can use multiple times to build your business.

As with any marketing endeavor, you have to take the time to create a strategy, organize a plan and determine how you will measure a content marketing campaign. Yes, this takes time but it is time well spent. Here are some statistics that show the value of creating content.

  1. According to Nielsen, 58% of consumers trust editorial content.
  2. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement
  3. 61% of consumers say they feel better about a company that delivers custom content and, they are also more likely to buy from that company.
  4. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms.
  5. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
  6. Interesting content is the top 3 reasons people follow brands on social media.

Impressive, right?

Since content marketing is still fairly new, its benefits are still being determined but these numbers are more than promising. In the few years that businesses have been incorporating content into their marketing strategy or creating marketing strategy around content, it has provided great value.

If you’re on the fence about content marketing because you’re wary of making the investment, consider that you’re already doing some form of content marketing without even realizing it. Your website, emails and company newsletters are all forms of content that you use to contribute to your company’s brand.

You may not realize it but you are already using content in your company business even if your intent isn’t to garner sales from it. Now it’s time to change how you view the communication pieces you create for your company. Everything you create has the ability to drive sales or build an audience.

Since you’re already creating content for your business, shouldn’t it help your bottom line?

Here are some additional benefits to help get you off the fence:

1. Content marketing is cost effective

The root of content marketing is information that you already have. All you need is to put it in a format that can be easily shared and digested by potential customers. Some of those formats are free to create and distribute as will be discussed later. They do take time but once you’ve created a strong piece of content, it can often be used multiple times to generate income. So while the initial time investment may be fairly high, over time the benefits gotten from that piece of content will make that investment worthwhile.

2. Content marketing helps you build a relationship with your audience

Any time you communicate with your audience, you make room for a dialogue which leads to a relationship. Brand loyalty comes when consumers have a relationship with a brand. Before content marketing, that relationship usually took years to develop. Now you can do it in a much shorter amount of time by sharing content that helps put a face to your company and brand. Pulling back the corporate veil to share insights into what drives your company and the values it represents helps create a much more meaningful connection with consumers. Content is the tool you can use to do that.

3. Content marketing lets you be a resource

By sharing valuable information and insights with people, you can demonstrate the value that your company can provide. By presenting yourself as a resource, it gives you the opportunity to build a level of trust before people become customers. When customers trust you, they’re much more likely to become long-term clients. They’re also much more likely to refer other potential customers to your business.

4. Content marketing gives you a competitive edge

If you’re not a multinational corporation with a huge marketing budget, it can seem daunting to get into the marketplace and compete effectively. You may feel like you don’t have the ability to compete especially if it’s in an industry with a few major players. Sharing content gives you an edge because it levels the playing field. You have a unique perspective and can provide professional insight just like someone at a larger company. Multinational corporations don’t have a monopoly on knowledge.

5. Content marketing isn’t industry specific

Every industry can benefit from sharing valuable information and insight with consumers. You don’t have to be in a creative or entertainment oriented field to benefit from sharing content. As long as you are providing value that people can use, you will benefit from content marketing.

6. Content marketing creates educated customers

Sometimes as a business you spend a lot of time answering the same questions over and over again. This is why many business websites have frequently asked questions pages. It’s done in an attempt to field some of the more common questions asked to ensure that when consumers make contact, they’re knowledgeable. By sharing content, you help increase that level of knowledge even more. It makes your interactions with customers more focused on how you can help than and less focused on why they need your help.

7. Content marketing creates empowered consumers

When people are informed and knowledgeable about something, they’re empowered to make informed decisions. When your customers are empowered, they can be more savvy and easier to work with. People can be appreciative when they are given the ability to become empowered, especially when it’s through the sharing of information. Appreciative customers can turn into long term clients.

8. Content marketing can lead to a viral campaign

While it’s not a great idea to make content solely for the purpose of it going viral, you increase your odds that it will go viral by creating it. It can be tough to make a piece of content go viral largely because the factors that lead to that kind of exposure can vary and are tough to pin down. However, by creating content, you are much more likely to experience a viral piece of content than if you don’t create content at all.

9. Content marketing lets you control your message

When you are the one creating the content being used to represent your business, you can control what that message is and what it says. You can determine who your ideal audience is and craft messages solely for them. You can also determine which piece of content will work best. Sometimes traditional advertising and marketing messages aren’t the best way to communicate with your ideal customer. Content marketing gives you the flexibility and control to do what’s best for your audience.

10. Content marketing allows you to recycle information

When you create a valuable piece of content, it’s always possible to reuse that information for additional purposes. You can turn a white paper into a series of articles and then turn those articles into short videos. The possibilities for what you can do with your content are limited only by your own creativity and imagination.

If the statistics shared at the beginning of this chapter aren’t enough to convince you why you should be using content marketing, these benefits that were just outlined should do it. As a small business, you have to be creative with how you reach your audience. Finding ways you can connect and show your value will go a long way towards building a sustained customer base. Here Are Steps To Start Making Money From Amazon Affiliate Marketing

Content marketing gives you the ability to use your knowledge and experience to differentiate yourself from the competition. You are leaving money on the table if you don’t take full advantage of it. Plus, no one has the same knowledge and experiences as you. Creating content allows you to explore and use your own unique selling proposition.

What is Content Marketing?

Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in so many different contexts; it can be tough to understand what it really means. Let’s clear that up right now.

Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.

The media is anything that has been created like blog posts, articles, videos, images or books. What you’re reading right now is a form of content or media. It can be in long form or very short. The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience. When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something. You can be asking them to click a link, make a call, sign a petition or simply share the information.

The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one sided. Their purpose is solely to sell. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers.

It’s not about direct sales to increase your bottom line; it’s about using information to show customers and potential customers that your company can provide value they need to enhance their lives in some way. It’s an indirect sales method that can turn customers into consistent clients.

By sharing content, you are encouraging a form of two way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your company consistently. Today content marketing is best way to Improve Blog Traffic.

The reason you’ve been hearing about content marketing so much is that businesses are starting to recognize that communicating with customers is much more beneficial than communicating at customers. Advertising involves communicating at customers. You put together messages and images you think people will like and you send them their way.

There is no room for dialogue or any type of engagement with your audience. That kind of communication is no longer as effective as it once was. People tend to tune out advertisements so you have to do more of it to make an impact.

People don’t tune out information. In fact, in this age of information, people are consuming it in large amounts. The 24 hour news cycle is a prime example of that. You have news networks that are on the air 24 hours a day sharing information. These networks wouldn’t be thriving if people didn’t want to know information at any given moment of the day. If you are able to contribute to their desire for knowledge and information, you won’t be tuned out.

This is why content marketing should be used by all businesses, especially ones that live in the digital space. You have the opportunity to connect with your audience in a way that is meaningful. You have the opportunity to help quench their thirst for knowledge while providing a product or service to back it up.

Content Promotion For eCommerce – Module 2 – Part 3 – eCommerce Unlocked

Today, we’re going to be breaking down content promotion. Just in the last lesson, I ended up breaking down how to create content. And now that you’ve created content, it’s time to promote it so that way you can get some traffic and of course generate those sales.

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Discover Your Competitive Strategy – Content Marketing Part 2 – Lesson 3 – SEO Unlocked

Today I’m going to teach you how to supercharge your content marketing by learning from your competition. There’s over a billion blogs on the web, that’s so many, that’s roughly one for every seven people. There’s so many people who are already doing what you’re trying to do with content marketing, you can learn from them. So why not take their concepts of what’s working for them, put it on the table so you can learn from it.

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