Some Important Guide For Growing Your Video Marketing Campaigns

If you run a business, then you are probably conscious that promoting your business is essential for success. You’ve already tried some other way of advertising, like TV ads and other techniques like that. Also, video marketing can be a benefit to your business. Keep reading to learn the right technique to use video marketing to reach more customers.

Marketing videos are best left short and sweet, centered only on the point you want to execute. Everyone has a busy life and will tune out if you create your videos too long and dull. Give them the right information quickly. If you create a long video, do not create only one, divide it into a series.

You should always pick engaging titles for your videos. Make sure your titles are appropriate and engaging to attract viewers. A genuine title can support generating interested viewers. A creative title can benefit to drive viewers to your website.

For Video Marketing don’t dismiss YouTube. YouTube should be your first choice for video marketing. Here, your video is hosted for free. This one is also the most popular site. It is the second largest search engine and is by far the most popular place to view videos.

As you create your marketing videos, you should focus on the quality of your video content. Take a page from the playbook of major corporations like General Mills, Apple, which have enjoyed success simply by offering essential, no-frills videos.

Never ignore video content analytics, Because it helps you to identify how many audiences watched your video and when it was watched. You can find out a lot from content analytics.

Make a video explaining how people should use your product or services. It helps people that have been having trouble and promotes the product to future customers. How to Create Stunning Marketing Video Using Free & Paid Tools ?

You should be sure the page that has video is on also has an opt-in option for your mailing list. If people want to discover more about your product or service, they can sign up for your list.

Give your customers a closer look through video marketing by showing how your products are made, or let people see what it is like to operate in your office. People will welcome a close look into your business. If you are presenting a public talk, make assured someone records it.

While you use video marketing, you reach people all over the world. No longer you are restricted to a small geographical area when you want to market your products and service. Videos posted on the Internet world can be viewed across the world, exposing your business all the more! Everything you’ve got here should help you start planning and performing a powerful video marketing campaign.

Secrets Marketing Method That Work For You: Cheap sells

We’re often told that the way to make it big in IM is to sell ‘high ticket items’

The problem with high ticket items is that they cost too much.

And it’s near impossible for someone who’s just starting out to sell a product costing $997 with any conviction.

I sell a little report that isn’t even mine. I bought it with resell rights and it cost me $3. It’s a great value, great content item that I sell at $9.

To date it’s brought me tens of thousands of dollars in sales because it solves a problem for people. It’s targeted solely at people browsing the net looking for a solution to a particular problem that they have there and then.

(again using long string keywords – keywords that are pretty defined – eg ‘remove Trojan daylight 4442 from Windows Vista’ rather than just ‘remove trojans’).

I rank at this position not because I’ve spent any real time on SEO (in fact I just wrote the sales page to include my ‘string’ as many times as possible and the search engines naturally picked it up) and I use a very low priced adwords ad too.

The result is that people find my site and are happy to pay $9 to get their problem solved there and then without having to do any further searching. OR they look at the price and think ‘I’m not paying $9 when I can find the information I need for free on Google’ and go away and search again.

Two hours later if they’ve not found the info they need they’re happy to come back to my site and pay $9 for the luxury of not having to search any more.

If my product cost $997 they simply would not consider buying it. Sure – I might sell one every three months but it certainly wouldn’t bring in the amount of money it has done.

OK – this is important. In my opinion, big ticket items are intended for people to buy as they’re caught up in the emotion and hype of a new launch.

Rarely do people go back to an item after 6 months and buy it at full price. Either it’s been hugely discounted after the launch or it’s now free or comes as a bonus in a membership site.

But rarely does an item for $997 – a big guru launch – cost $997 three or six months after it’s been launched. The info hasn’t changed – so why not wait and pick it up for peanuts after everyone else has lost interest. I sure wouldn’t want to be trying to implmemnt a new money making system (wghich cost me $997) at exactly the same time as 1000 other people who bought it are trying to do the same thing.

It’s insanity.

However lower priced items will keep their value and quietly tick away pushing sales into your Paypal account day after day week after week for as long as you look after them.

You may make thirty thousand dollars (probably a lot more if we’re being honest) as a guru launching a high ticket item. You certainly won’t as a nobody (as most of us are). But start building good information product sites that sell for small prices and you could find that your monthly income exceeds $20,000 with no trouble at all – and what’s more it will continue to do so for as long as you want it to.

People are happy to pay $27 for the convenience of having information compiled and laid in front of them in an easy to read convenient format. They aren’t willing to pay $997 for it.

Best of all, by using Clickbank or some other affliate system you can have people go out and sell your small priced products for you for 50% of the profit. Get 10 of these products on the go and suddenly you’re able to quit your 9-5.

The guru model of doing things is flawed. It either works supremely well (for a very small few) or doesn’t work at all. YET this is the model we’re all sold, day in day ouy by big marketers.

Why?

Of course it’s because they make money by selling us the methods (we discussed this earlier in the book – more money from teaching others how you make money than actually using the methods you sell!) they use.

Instead why not look at WHAT they do – use the rarely revealed tricks in this book and establish a way of earning online. Once you’ve done that (again using the secret guru methods in this book) you can hop onto the gravy train, quite legitimately.

And of course, with low ticket items, people can handle the ‘risk’ better. Put $1000 on a credit card and buy an Internet Marketing course – you’ll know the REAL meaning of the phrase ‘my heart was pounding’

$27 is expendable. $997 isn’t.

Think about this, most of the “gurus” will tell you to “Work Smarter, Not Harder” to earn your money. Meaning, you need to sell far fewer high ticket items to make the same income as selling low ticket ones.

The ONE factor they do not count on is that most people don’t have that much to spend.

But, those same people have a LITTLE to spend. Those are the people you are going after.

If they’re trying to get into Internet Marketing, they want to spend money on something. I did when I started out. If they can afford $997 it doesn’t mean they won’t spend $27 on your product. In fact it means they’re more likely to, because they don’t have the option.

The people who CAN afford $997 may also decide to buy your product (what’s $27 after considering a $997 product?) especially if the sales page follows the guidelines we discussed earlier.

And of course the BEST reason. If you manage to sign them up for your list after they’ve bought you’ll have FARRRRRR more subscribers than the one or two or bought the $997 for the same profit.

After all profit of $1994 is only two sales (therefore two subscribers) at $997 per product.

If you make $1994 selling $27 products you could end up with 73 subscribers, all of which you can send offers to time and time again.

Marketing Secrets – The SEO Myth

Marketing Secrets - The SEO Myth

I’ll put my cards straight out onto the table here guys – I think SEO is a load of crap. What little part of it works is so tenuous (search engines change their rules all the time) that it’s not worth doing.

There are far easier ways to get traffic.

This is just my opinion, and understanding of SEO.

Experts out there will tell you different. Try SEO – If it works for you come back and tell me. I’m still waiting to hear from anyone to take me up on this challenge yet.

When SEO first started out, it was all about using specific keywords, and an abundance of them, throughout your pages to get you a higher rank in search engine placement.

Now, it seems to be all about using those specific keywords and adding MORE specific keywords inside your website  pages generating “long-tail” search strings.

Eh?

Yeah. It is a bit confusing. So let’s start by explaining what, exactly, SEO is.

SEO stands for Search Engine Optimization. It’s a method of using keywords and phrases which you put throughout your website pages (including meta tags) to try to get YOUR website pages listed as close to the top of the page in searches that people make on engines such as Google and yahoo as possible.

In essence, SEO is a method where you try and get your website listed on the first page of any  search engine search(because when people do internet searches they rarely go past the first page)

The position on the page? If you’re inside the top 5 or 6, you’re doing pretty well.

But, if you’re in the top 3, well, you’re doing extremely well.

And being inside the top 3, or even striving to be number one, is the main goal of SEO.

So, the “myth” is, if you got yourself at the number one position of the search engines, then you would most definitely increase your traffic, thereby increasing your profit margins.

What IS true is that if you were ranked number one, you MIGHT see an increase in the amount of traffic, or visitors, to your website.

What is MYTH is that just because you would get those visitors you would earn more money.

Think about it rationally – you could have a thousand visitors a day but if your web page isn’t doing its job properly, you’re not going to make much more money.

Getting people to your website is only a small portion of having a successful, money making website.

There are other factors at play when trying to earn money online. SEO is only one of those. The fact remains, you could be getting thousands of visitors a day and not selling a thing.

Your website could have top ranking and be the crappest website in the whole history of crap websites. You won’t sell anything.

And of course just to complicate things, the rules of how to optimize your web pages change more frequently than the weather.

Ok.

Now, this is exciting. This is that “trick” part – and it’s one of the only ways in which SEO is worth the time and the effort.

You don’t really need to know much about SEO to implement this.

Instead of using one keyword over and over again on your pages, and of course, possibly getting kicked out of the search engine ranks for doing it, the trick now is to use “long-tail” keywords.

I hear you saying, “What the hell is a ‘long-tail’ keyword???”.

Hold on, because I’m about to tell you.

A “long-tail” search is one in which a specific phrase (comprised of a few keywords) is used by a searcher to find what he’s looking for on a search engine.

Say, for instance, someone was searching for “gravy recipes”. That would probably bring back too many results and so the searcher would have to do more searching.

But, if this same person added the word “chicken” or “brown” to the other keywords “gravy recipes”, then they would get more specific results presented to them.

So, the phrase “chicken gravy recipes” is considered a “long-tail” search phrase.

What’s powerful about “long-tail” search phrases peppered throughout your web pages is that they will naturally rank higher in the search engines.

Naturally?

Yes. Meaning you won’t have to do any work to get your pages closer to the top bracket. It will do it all by itself without any extra effort from you!

The search engine does the SEO for you.

So, maybe it’s time you went back and tried slipping in a few extra specific keywords to give you that “long-tail” search string and boost your rank.

Be specific about what your website sells or does and you’ll naturally climb up the rankings. How it works is beyond me but it works.

So if you have a site about blogging, you could be on page 59 of the 34.7 million results that a search for ‘blogging’ produces.

And chances are that the person searching isn’t interested in your site because it about ‘blogging techniques for dolphin chefs’

But if you use the phrase ‘blogging techniques for dolphin chefs’ which is quite specific, you could well end up at position 1 for this particular search.

And just because it’s specific (a niche even) doesn’t mean that only a few people will be interested. You might be able to sell your book about blogging techniques for dolphin chefs to 1500 people.

And at $27 a go that’s not bad.

So if you’re going to use SEO use long tail keywords and let the SEO do the work on it’s own.

It’s easier and more effective that way!

Marketing Secrets Unlocked – Your Product Must Have A Story

Everyone loves a good story.

To make a lot of money online all you need to do is to turn yourself into a master storyteller.

Your product won’t do much if it’s just another ‘how to make money online’ product. But if it has a story – for example ‘Pregnant Abandoned 19 year old almost lost her home UNTIL she found this amazing money making secret’

Now THAT’s a story albeit disguised as a sales page (or is it the other way round?)

It’s corny – it’s hype – but it still sells.

Well.

People need to empathize with you. They need to find common ground with you, because it makes it easier for them to justify to their ‘inner voice’ why they should buy your product.

I’m not going into the psychology of it all here, but every person who reads your product sales page is having an inner discussion with themselves. They’re looking for the ‘catch’ in your sales letter but at the same time they’re also trying to convince themselves why they should buy it.

Experts will tell you differently of course – they’re wrong.

Most experts don’t write high conversion sales copy. I do.

My advice is to listen to your emotions the next time you read a good sales page. It’s like being a child again, listening to a fairy story. You know that it’s not all true – but you want to believe and all you need is a good reason to believe and you’re hooked.

8 CRO (Conversion Rate Optimization) Tips for e-Commerce Sales for 2020

That reason is personal empathy.

All the best sales pages try to ‘connect’ with you in some way. That’s why the rags to riches stories always work – the ‘used to be in debt but now earn $100,000 a month’ stories work.

 Because you are or have been in a similar position, and you want the same lifestyle as the person in the sales copy. They ARE you, in your imagination.

Try split testing your products. Put a sales page that just focuses on the features and benefits of the product on one site, and the exact same sales page, but with a personal story attached.

Watch which one sells better.

Because you can tell (sell?) them YOUR STORY about how you learned to do it.

Gurus use stories to great effect. Read the sales pages of the guru’s big launches. Empathy – personal stories – things the reader can relate to.

It’s a huge selling trick.

Are the stories real………..?

Only the guru knows.

Marketing Secrets Unlocked – IS the gold in the list? It IS if you use this trick

Marketing Secrets Unlocked - IS the gold in the list? It IS if you use this trick

If you’re serious about Internet Marketing, I’d say you pretty much needed to build a list from day one. It can be done without a mailing list but it makes it bloody hard work.

I’ve heard all sort of figures bandied about on the actual amounts you should be able to make from your list. I honestly think most of it is complete rubbish made up on the spot by marketers when someone asks them.

However, although I’m pretty sure there’s no definite answer to how much you should make from your list, I can’t help using the following equation when I assess my own earnings from my list.

I’ll say now that this is irrational and not based on any research – however it works as a rule of thumb for me.

Not counting new launches, affiliate earnings or any other sort of income from my websites – PURELY going off mailing s to my list, I always try to earn around $0.50 per person on my list.

Obviously this doesn’t mean that everyone on my list sends me a dollar (although that would be nice) it means that on average, with some people buying and some ignoring the emails, I average $1 per person per month.

So with a mailing list of 1,000 I’d expect to take in $500 a month from that one list alone.

THAT’S why you should build a list. Because it doesn’t take much effort and it’s a great source of ongoing income. If you need money in a hurry too, you can send out a mailing and have $500 in your account in 24-48 hours.

I know of someone who uses his (very large) list to fund purchases rather than use banks or credit. He tells me he bought a $300,000 house from a single mailing to his list. I believe him.

I’m not going to go into how to build a list because it’s not what this book is about. You can find plenty of free info on the net about this. I use Aweber to manage my lists. Others use getresponse or stand alone software that can be installed on your own server.

To really earn good profits from your mailing list there is a secret.  The secret is…

Have More Than ONE List!

That’s it. That’s the secret.

Now, if you only have one list you rely on to earn money then you already know what to expect. $1 per subscriber. But, that equation DOUBLES if you have two lists to pull in profits from. Want to triple it? Then have 3 lists. And so on and so forth.

Obviously it’s not as simple as that. You could argue that a big list would bring in exactly the same sales as a dozen small lists that equates to the same number of subscribers.

Well yes and no.

If you have a large general list you’ll get a percentage of sales sure, but not all the people on your list will want what you’re offering at any particular time.

Some will be into Adsense, some into affiliate courses, some into viral marketing and others into (for example) software, so might not want an ebook on self-development.

See what I mean?

They’ve all opted in to your list to get a freebie (presumably) but what the big boys – THE GURUS do, is realize that to make serious money you need to be more exact about what your list wants, so they have multiple lists.

Here’s how it works. The have multiple opt in pages each offering a different freebie. One might be on adsense, one on affiliate courses, one on viral marketing etc.

Because the opt-in pages are more specialized they know in much more detail what the subscriber is after. So to the list that opted in to get the free adsense course they’ll target mostly adsense and pay per click related products. To the people who opted in for the viral marketing freebie they’ll target mostly viral marketing products.

And the end result is they end up with a much higher purchase rate than the ‘general’ list that most subscribers try to earn from.

Really it’s niche marketing via a list rather than a website.

Instead of $1 per subscriber, they might make $7 per subscriber.

And on a 15,000 list that’s the difference between $15,000 a month and  $105,000 a month.

From the same number of people – just more targeted.

Marketing Secrets Unlocked – The Persona Is Quicker Than The Eye

Persona Is Quicker Than The Eye

Did you know that many successful Internet Marketers suffer from professional split-personality syndrome?

Ever heard of a guy known only online as “The Rich Jerk”?

I thought you might have. Old and tired jerk now eh?

Fact remains it was one of the most impressive marketing campaigns in Internet Marketing. Perhaps by accident.

You’ll probably fall into one of two ‘rich jerk’ camps. You’ll either love him or loathe him. He doesn’t care which because either way he wins.

If you love him you’ve probably bought the book. If you loathe him you probably bought the book to see what all the fuss was about.

And if you DIDN’T buy the book I’ll bet you’ve added to at least one forum thread to give your opinion on this genius/doofus.

You (we) have been royally marketed to by the rich jerk. He was headline news in IM land. He got it SO right and his bank account will tell you the same story.

Since the birth of the “Rich Jerk” many an online marketer has tried to follow suit with their own “jerky” persona.

They’re only doing what the gurus say we should do –

And that is, to take what already works for other marketers and improve upon it.

The problems arise when there is no foreseeable way to improve upon what was previously done.

Rich Jerk worked because he was the first. The emotions he sparked ranged from anger to devotion.

People see the same technique coming a MILE off now and won’t give it the time of day.

The people who jumped on the bandwagon mostly only managed to make people feel indifferent towards them, and that’s the kiss of death in marketing. If you’re going to innovate then INNOVATE – don’t be a follower.

This is SO hard to get right. In fact most people who DO get it right aren’t exactly sure why it went right in the first place. It’s like throwing mud at a wall to see if any sticks.

If it does, great – if not you’re just left with a pile of mud and a dirty wall.

Why is why if you’re going to try an innovative method of marketing, you might be better doing it under a pen name, or a ‘rich jerk’ type name.

Because if it doesn’t work you could tarnish your real name (your brand) for good.

Most successful marketers including myself write under more than one name. They don’t make it widely known but it happens.

Working from behind your PC screen means that you can be anyone at all. You can develop different personalities for different aspects of your marketing. There’s nothing wrong in this.

Famous authors do it.

Gurus do it.

I do it.

If you’re trying something unusual or away from your usual brand, think about using another name to do it with.

If John Johnson, writing as Trixie LaMuff delivers first class info that I can use to boost my online business, I don’t care which name, or even gender, is correct. It’s the content that matters.

As long as you don’t do anything criminal or run off with anyone’s money, a pen name is certainly an option.

Yes, I do know the true identity of the “Rich Jerk”, and it’s not hard to do a little research to find it, but that was initially part of the hype – who IS the Rich Jerk?

Pen names – other personas – are common place in many industries. Gambling tipsters use them – rock bands use them to play small gigs – writers obviously too.

It’s a personal decision as to whether you’re comfortable producing products under different names. But whether you’re comfortable with it or not, it’s a good thing to be aware than many big Internet Marketers have more than one identity.

It gives you the scope to try out new ideas.

Don’t dismiss using different personas because you think there’s something morally ‘wrong’ about it. There isn’t.

There is no governing body in IM – no rule book and no referees. Try things out – get crazy – get brave – get drunk – whatever it takes to free up your idea monster.

Pen names give you the chance to be who you want to be. In 100 years this won’t be possible.

Marketing Secrets Unlocked – Perceived Value

Marketing Secrets Unlocked

This is a minefield. Luckily, as marketers it mostly works in our favor.

Would you pay $97 for a book on Amazon?

Perhaps – if it was a huge glossy coffee table edition, or a specialist trade manual related to your work. Most people have a $10 limit for book (real, physical books) in our heads and it’s hard to shake that.

But convert that thought to an ebook and suddenly we’re forking out the best part of $100 for a 30 page electronic publication.

Why?

Because of perceived value.

When you sell an ebook the value isn’t in the physical thing – it’s in the information it contains. Best of all, the value of information is impossible to quantify. For a start information is more valuable to some people than others.

It’s not to do with size either – if I offered you a 600-page ebook on how to make money from adsense or a 1-page document containing next week’s lottery results which would you go for?

But because e-products (which I’m focusing on because it’s what most of us deal with online) can’t be quantified it means we must put some value on them FOR our customers. This basically means telling them what it’s worth (great business eh?)

Now this isn’t as hard as you might think because most people involved with IM know that an ebook can sell from any price between $5 and $1000 (usually $997), but the normal range for an ebook is under $100.

There are some things we can do to improve its perceived value. An ebook of 300 pages is usually (but not always) perceived as being worth more than a 20-page ebook. Of course there are exceptions to this – if it’s written by someone who’s classed as a guru then they can probably charge a little more for it.

But when you’re reading down that sales page thinking ‘I want to buy this ebook’ you already have a rough price in your head. If it comes in between $19 and $47 chances are you’re going to buy it. Anything above this range becomes an obstacle and undoes all the work done by the sales page.

In short, the perceived value you give to your book should be the maximum you can get away with without it becoming something that the potential customer has to think about.

In terms of volume you’re going to have to get around 25 pages minimum into your ebook. Anything less and it becomes something (you guessed it) that the potential customer had to think about.

We don’t want them thinking – we want them to be rushed along in a sales whirlwind of emotion.

Some of my best selling ebooks have been between 30 and 40 pages in length. That’s because I don’t write fluff or padding – hopefully you can see that from reading this.

I could pad my books out to 100 pages and sell them for $97 instead of half that but I don’t because I have respect for my customers, and want to provide (no fluff) quality information, but mostly because I know they’re (you’re) not stupid.

People looking for quality information can spot padding a mile off and it doesn’t go down well.

So to improve the perceived value of your product BUT also to ensure it sells, you might want to do the following:

  1. Sell it at an  ‘industry standard’ price – up to $49
  2. Make it over 30 pages if possible, but don’t increase the price based on page value alone until you get over 100 pages.
  3. Don’t make the pricing or (low) page number something that causes your customer to stop and think rather than buy.

Being different can be a real selling point when marketing your product but if you’re going to do it, make sure your product is flawless.

For example I’ve sold a four-page report for $37, but it was a list of resources that were almost impossible to find elsewhere, which is why people were more than willing to pay for it.

Also is was basically a four page list of websites, so the perceived value was actually quite high (four pages lists a lot of websites)

Our Top 10 Marketing Lessons For 2020

Neil Patel and Eric Siu decided to help get your business ready for the changes in 2020 by going live with the next series of Marketing School podcast episodes. Join us in today’s recording session. We’ll discuss topics like the hottest trends in Marketing, actionable strategies and tactics around SEO and advertising, and ultimately, how to thrive in 2020. Join Neil Patel and Eric Siu for this round of Marketing School Q+A. These episodes are recorded live and you get to listen in, we’ll be answering comments in between episodes. Make sure to leave all your business and marketing questions in the comments below so you can join our conversation!

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